Brand Lead - TikTok Shop Ops
About the job
- At least 3 years of experience in e-commerce, social commerce, or brand management, with hands-on exposure to platforms such as TikTok Shop, Amazon, Shopify/DTC, Walmart Marketplace, or similar.
- Experience managing complex, multi-stakeholder client relationships.
- Strong written, verbal, and presentation skills, with a track record of delivering C-suite-ready decks, insights, and recommendations.
- Strong program and team leadership capabilities, with the ability to own end-to-end initiatives across multiple brands, workstreams, and timelines.
- Data-driven experience in forecasting, KPI diagnosis, performance analysis, and translating insights into clear action plans.
- Organizational and project management skills, with the ability to manage multiple brands and priorities in a fast-paced environment.
- Ability to operate with urgency and accountability, navigate ambiguity, and drive results.
- Ability to adapt to platform, market, and business changes and solve problems creatively.
- Own enterprise-level brand partnerships as the main point of contact.
- Set communication cadence and lead weekly or biweekly syncs.
- Manage stakeholder expectations through clear, proactive, and confident communication.
- Develop and execute multi-quarter TikTok Shop growth strategies spanning assortment, promotions, affiliates, livestreams, and paid media alignment.
- Lead go-to-market planning for launches, tentpole moments, and major campaigns.
- Identify new growth opportunities and expansion levers.
- Monitor and optimize key performance indicators across sales, traffic, and conversion.
- Use data to inform decisions and refine strategy in real time.
- Analyze sales performance, traffic, and conversion metrics to identify trends and growth drivers.
- Deliver weekly and monthly reporting with insights, strategic recommendations, and action plans.
- Present executive-ready decks and verbal readouts that translate data into decisions.
- Partner with internal ads, live, operations, finance, and leadership teams to unblock issues and drive results.
- Lead, coach, and develop team members; set priorities, clarify ownership, and ensure high execution standards.
- Build scalable processes that reduce management overhead and enable team efficiency.
- Stay ahead of TikTok Shop trends, algorithm updates, and emerging best practices; apply platform insights to strategy, experimentation, and optimization.
- Direct TikTok Shop experience is a strong plus.
- Platform, brand, or agency background is preferred.
- Experience with affiliate marketing, creator partnerships, and influencer ecosystems is a strong advantage.
About the company
SuperOrdinary connects brands with a global pool of over 50 million content creators through a software-enabled creator marketplace, helping brands reach Gen Z with influencer-created content. Brands use its tools to find, collaborate with, and scale influencer campaigns, turning creators' content into marketing at scale. It supports brand expansion into fast-growing markets like China, Thailand, Singapore, and Malaysia through local teams and networks that act as extensions of the brands. It also operates GALAGALA, a multi-brand e-commerce platform curated by creators that blends social shopping with distribution, and offers guidance for navigating the Amazon marketplace to optimize U.S. presence; the overall goal is to grow brands by combining e-commerce, social media, and influencer marketing.
Company Size
51-200
Company Stage
N/A
Total Funding
$27M
Headquarters
Huangpu, China
Founded
2018
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Simplify's Take
What believers are saying
- SuperOrdinary said April 2026 its final private round precedes a planned public offering.
- Management forecasts $299 million 2026 revenue, up from $244 million in 2025.
- Latin America expansion and new Los Angeles studios broaden growth beyond China and Amazon.
What critics are saying
- Simon Pompan exited Fanfix and SuperOrdinary in March 2026, weakening product leadership.
- The April 2026 private placement before IPO exposes valuation reset if public markets stay closed.
- Fanfix faces creator churn to Passes and other lower-fee platforms, eroding recurring revenue by 2027.
What makes SuperOrdinary unique
- SuperOrdinary combines brand acceleration, creator monetization, and marketplace operations across China and America.
- Fanfix gives SuperOrdinary direct Gen Z creator revenue, not just agency fees.
- SuperOrdinary Studios, launched July 2025, extends commerce into creator-led entertainment IP.
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Benefits
- Hybrid Work Options