Full-Time

Copywriter

Csm

Posted on 6/27/2024

Emotive

Emotive

51-200 employees

SMS marketing and advertising tools for eCommerce

Data & Analytics
Consumer Software

Entry, Junior

Remote in USA

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Social Media
SEO
Requirements
  • Must have professional writing experience as a Copywriter for an eCommerce company
  • Experience working with external customers on copy or agency experience is preferred
  • BA/BS degree in English, Journalism, Communications, Marketing or relevant field
  • Knowledge of SEO and web traffic metrics to drive content marketing decisions
  • Understand that SEO and dev go-hand-in-hand. Have an understanding of how SEO and site architecture work, and have a desire to create websites that showcase heightened creative design that accommodates content that will rank organically
  • Familiarity with social media platforms
  • Ability to learn new concepts quickly
  • Ability to juggle multiple projects/tasks
  • Experience successfully communicating with clients
  • Ability to take constructive criticism and to seek out/act upon feedback
  • Strong interest in learning about new industries
  • Strong interpersonal skills
  • Excellent time management skills
  • Self-managed person who is driven and motivated to succeed
Responsibilities
  • Develop a content strategy aligned with short-term and long-term marketing goals. Types of content include whitepapers, case studies, blog posts, content power pages, guides, email copy, etc.
  • Create grammatically clean long-form copy as well as effective headlines, taglines, calls-to-action, blog posts, etc.
  • Write in multiple styles and for multiple formats as required by client style and prospect personas
  • Collaborate with other team members to ensure creative concepts, tactics and copy are in line with client style, voice and messaging and with a keyword strategy
  • Positive impact on client satisfaction levels, contributing to the agency’s overarching goal of delivering a truly remarkable client experience, as well as to its client retention objectives
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with industry news and developments

Emotive.io offers tools for eCommerce businesses to enhance their revenue through SMS marketing, advertising, and first-party attribution software. The platform enables two-way SMS conversations to boost conversion rates and includes a first-party pixel tool for tracking effective advertising channels. Operating on a subscription model with a 14-day free trial, Emotive.io guarantees a 5x return on investment for its clients. The company also provides resources and training to support clients in their marketing efforts.

Company Stage

Series B

Total Funding

$56.6M

Headquarters

Los Angeles, California

Founded

2018

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

12%

2 year growth

-23%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $50M Series B funding round, raising the company's valuation to $400M, indicates strong financial health and growth potential.
  • The acquisition of Bloom Digital and the launch of Emotive Attribution expand their service offerings, making them a more comprehensive solution for eCommerce brands.
  • High-profile hires like Matt Holmes and Darren Wright bring additional creative expertise and leadership, enhancing the company's market position.

What critics are saying

  • The competitive digital marketing landscape requires continuous innovation to maintain differentiation and market share.
  • Reliance on SMS marketing could be a vulnerability if consumer preferences shift away from text-based communication.

What makes Emotive unique

  • Emotive.io's focus on two-way SMS conversations offers a unique edge in increasing conversion rates compared to traditional one-way marketing methods.
  • The first-party pixel tool provides a significant advantage in tracking advertising effectiveness, especially post-iOS 14 changes, unlike many competitors who struggle with attribution.
  • Their comprehensive customer support and training resources, including monthly calendars and segmentation strategies, set them apart in terms of client engagement and success.

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