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Informa Group

Informa Group

Organizes B2B events, digital platforms, publishing

Marketing Campaign Coordinator

Full-TimeDeadline 10/6/26
$50k - $60k/yr
Mid
Bachelor's
Newton, MA, USA
Hybrid

At least three days per week in the office or another workplace.

About the job

Requirements
  • A bachelor's degree in Marketing, English, Communications, Public Relations, Business Administration, or a related field.
  • Experience with email marketing, including setup and deployment processes.
  • Familiarity with HTML.
  • Proficiency in Microsoft Office tools, including Word, Excel, PowerPoint, and Teams.
  • Basic knowledge of A/B testing concepts and their application in marketing strategies.
  • Experience with social media platforms such as LinkedIn, Facebook, and Twitter for marketing outreach and engagement.
  • Exceptional writing and communication skills, including copywriting and creative writing.
  • Strong organizational skills and attention to detail, with the ability to work in a fast-paced, deadline-driven environment.
  • Ability to manage multiple priorities and meet high-volume deadlines independently.
  • Ability to think creatively and analytically and demonstrate teamwork, innovation, and problem-solving.
  • Ability to collaborate effectively and willingness to learn and grow.
Responsibilities
  • Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.
  • Manage outbound email marketing campaigns, including copywriting, HTML design, deployment strategies, quality assurance, and performance tracking.
  • Contribute to inbound social media marketing efforts on brand Twitter and LinkedIn pages.
  • Collaborate daily with sales, editorial, and project management teams to optimize campaigns.
  • Use analytics and measurement tools to deliver against key performance targets and business outcomes.
  • Analyze industry trends and competitive data to improve the effectiveness and efficiency of demand generation programs.
  • Maintain accurate tracking reports for all executed campaigns.
  • Record campaign efforts, hours, program specifics, and completion details in the project management platform.
  • Participate in company communities and team-building initiatives.
Desired Qualifications
  • A solid understanding of the business-to-business marketing environment.
  • Experience with Eloqua or similar customer relationship management platforms.

About the company

Informa operates internationally in events, digital services, and academic research, serving B2B audiences with large events, content platforms, and scholarly publishing. It earns revenue through event ticket sales, digital subscriptions and services, and academic publication fees, with platforms that organize events, provide access to content and networking tools, and publish research. It differentiates itself with a global footprint in 30 countries, a FTSE 100 listing, and a 12,000-strong workforce, offering a diversified mix of revenue streams that integrate events, digital services, and publishing at scale. Its goal is to connect professionals, businesses, and researchers by delivering events and digital content that enable knowledge exchange, networking, and business opportunities on a global stage.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Colchester, United Kingdom

Founded

1998

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Simplify's Take

What believers are saying

  • H1 2026 underlying revenue grew 6.8%, led by 8% B2B Live Events growth.
  • July 30, 2026 guidance stayed above 6% growth, with $4.5 billion visibility.
  • September 1, 2026 wellness acquisition expands Informa's medical portfolio ahead of November Phuket.

What critics are saying

  • IMEA conflicts already forced 15-plus event reschedulings, compressing H1 profits in 2026.
  • Global Wellness Institute's nonprofit status inside Informa triggers governance scrutiny and brand friction.
  • A prolonged collapse in live attendance would break Informa's core exhibitor economics.

What makes Informa Group unique

  • Informa pairs 14,000 staff and 30-country reach with B2B events and research.
  • Its inD joint venture with DWTC controls IMEA trade shows after January 2026.
  • Global Wellness Group adds invitation-only wellness, longevity, and academic research assets.

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Benefits

Hybrid Work Options

Company News

Biz Bahrain
Sep 15th, 2026
MEOS GEO 2027 launches call for proposals to drive "energy Resilience Through Ingenuity"

MEOS GEO 2027 launches call for proposals to drive "energy Resilience Through Ingenuity" By Sameer September 15, 2026 The Middle East Oil, Gas and Geosciences Conference and Exhibition (MEOS GEO) has officially opened its call for proposals. Set to take place from 14-16 September 2027, organised by Informa Bahrain in cooperation with the Society of Petroleum Engineers (SPE), the upcoming edition centres on the theme, "Energy Resilience Through Ingenuity," and will explore adaptive, cutting-edge solutions required to navigate a rapidly evolving global energy landscape. The 2027 theme highlights the energy sector's commitment to overcoming operational and environmental challenges through creative technical solutions and cross-disciplinary collaboration. The conference welcomes participation from industry professionals to foster a comprehensive dialogue on creating solutions for a resilient energy ecosystem. Reinforcing this vision, Mr. Anas Alshuaibi, Conference Chair of MEOS GEO 2027 stated: "Energy security and resilience are an increasingly important priorities of our industry and building greater resilience will require ingenuity, technical excellence and the ability to innovate and adapt. And to host this critical dialogue, MEOS GEO 2027 will provide a platform where ideas are challenged, expertise is shared, and experience is turned into practical solutions." Submissions are encouraged to address priority issues such as technological innovations in upstream oil and gas, environmental sustainability and the energy transition, advancements in geosciences and exploration, digitalisation and data analytics, as well as regulatory and policy insights. Commenting on the occasion, Dr. Abdulrahman AlShuhail, Technical Programme Chair of MEOS GEO 2027, said: "We invite researchers and professionals worldwide to contribute their insights and breakthroughs. The conference's technical programme will showcase pioneering research and practical solutions that enhance energy resilience. Our goal is to inspire actionable strategies that will benefit the industry and society at large." Adding, Mr. Mohammed Ebrahim, General Manager of Informa Bahrain, stated: "MEOS GEO 2027 provides a vital platform for industry leaders, researchers, and innovators to come together and share groundbreaking ideas that will shape the future of energy. The focus on resilience highlights the importance of adaptive strategies in navigating today's complex energy landscape." For her part, Ms. Michelle Tan, Vice President, Events, Eastern Hemisphere of SPE, affirmed the significance of the event's theme: "By harnessing ingenuity and fostering collaboration across these sectors, we can collectively explore sustainable solutions that meet the world's energy needs while addressing environmental and economic challenges. Through MEOS GEO 2027, SPE provides an important platform for technical experts and industry leaders to share ideas, exchange knowledge and forge partnerships that drive progress." The call for proposals is now open, with submissions accepted until the deadline of 31 January 2027. Interested parties can submit proposals through the official MEOS GEO 2027 website. Selected authors will be invited to present their work during the conference, contributing to a global dialogue that drives the future of the industry.

Athletech News
Sep 1st, 2026
Global Wellness Summit gets acquired by Informa, CEO to depart.

Global Wellness Summit gets acquired by Informa, CEO to depart. September 1, 2026 1/3 free articles used this month. The two-decade-old summit and its nonprofit research arm will become part of Informa, an events and academic group, with founder Susie Ellis departing early next year The Global Wellness Summit and its nonprofit research arm, the Global Wellness Institute, have been acquired by Informa, a London-based events and academic research group, in a deal that hands two of the most influential entities in wellness to a publicly traded company building out a health and longevity portfolio. Informa has an international reach, with 14,000 employees across 30 countries. It runs hundreds of large trade shows and professional conferences worldwide, alongside academic publishing and specialist data services. The announcement came in an email Tuesday morning penned by Global Wellness Summit co-founder, chair and CEO Susie Ellis, who wrote that she'd always known she'd eventually need to create a succession plan and that the time had come. Ellis is handing leadership to Nancy Davis, the group's chief creative officer and executive director. Ellis will step away when the transition takes effect Jan. 1, 2027, to spend more time with her family, while Davis will run a newly named Global Wellness Group inside Informa's Medical Division. "The timing of this acquisition could not be better," Ellis wrote. "Medicine and wellness are moving closer together as prevention, longevity and whole-person health increasingly become part of the same conversation." The deal, which leaves the Global Wellness brands intact along with the entire team, will add new resources and reach, creating unprecedented opportunities for the team, delegates, sponsors and partners, she continued. Terms of the deal weren't disclosed. It comes ahead of the group's 20th-anniversary Summit, set for Phuket, Thailand, in November.

Skift
Sep 1st, 2026
Informa's Wellness Acquisition Adds a B2B Event and a Nonprofit Question

Informa is acquiring the Global Wellness Summit and the Global Wellness Institute, folding an annual industry gathering and a research organization into a Informa is buying its way into the $6.8 trillion wellness economy with two respected but nonprofit-linked brands.

Leisure Opportunities
Sep 1st, 2026
BREAKING: Susie Ellis hands the baton to Nancy Davis and sells Global Wellness Summit and Global Wellness Institute to Informa.

BREAKING: Susie Ellis hands the baton to Nancy Davis and sells Global Wellness Summit and Global Wellness Institute to Informa. By Kath Hudson 01 Sep 2026 Susie Ellis announces the sale of Global Wellness Institute Credit: Susie Ellis Events and Research group, Informa, acquires Wellness +Summit'>Global Wellness Summit and Global Wellness Institute The London-headquartered company will incorporate Global Wellness Group into its Medical division Founder Susie Ellis will step down, with CCO Nancy Davis taking over leadership on 1 January 2027 The full operational team remains in place to scale global events, Education, and research Job opportunities Jubilee Pool Penzance Ltd £28,516.80pa + pension + benefits location: Penzance, Cornwall, United Kingdom Global Wellness Summit and the Global Wellness Institute have been acquired by international events, digital services and Academic research group, Informa. Headquartered in London, Informa is a publicly traded company with offices in more than 30 countries around the world. The Global Wellness Group will sit within Informa's medical division. Nancy Davis, chief creative officer and executive director, will take over the leadership of the company on 1 January 2027, enabling founder, Susie Ellis, to step down. Ellis said: "I'm passing the leadership baton to Nancy Davis, who has been the brilliant, creative architect and director of its organizations and events for many years. She has a vision for the future and the runway now to deliver on that vision. "Nancy will lead The Global Wellness Group within Informa's Medical Division starting January 1, 2027. That's when I'll step away to spend more time with my husband, Peter, and my family." Davis says: "If GWS has helped lead the evolution of wellness for the last 20 years, now, together with Informa, we have an extraordinary opportunity to lead what comes next - with events, education and research on a whole new scale." Ellis, said although this has been her passion project for so many years it was inevitable that she would need a succession plan at some point and describes Informa as a powerhouse in the medical, Longevity and aesthetics arenas, which will bring new assets and audiences to the industry. "As Informa builds out a complete Health ecosystem, it's been looking to add wellness to its portfolio - recognising the size and impact of the wellness economy," she says. "Everyone Biohacking ORB has had advanced discussions with is thrilled that its Community now has a far bigger infrastructure and reach to grow its partner businesses, its knowledge and research, and to impact consumers. "Importantly, the Global Wellness brands (and vision and soul) remain, and our entire team stays on. Nothing changes about what has made our work so special, but Informa gives us the resources and global platform to grow our organisation - and yours - in ways we've envisioned for years." More news. 1 - 15 of 69,829 01 Sep 2026 31 Aug 2026 30 Aug 2026 28 Aug 2026 27 Aug 2026 1 - 15 of 69,829

World Innovators
Aug 27th, 2026
Reaching the right audience has always mattered. Now we can do even more.

Reaching the right audience has always mattered. Now World Innovators, Incorporated can do even more. For 46 years, World Innovators has worked with B2B companies to help them reach the people who genuinely matter to their business. The tools have changed considerably over those years. The number of ways companies can market themselves has grown almost beyond recognition. But one thing hasn't changed: reaching more people isn't necessarily the answer. Reaching the right people is. That is why World Innovators, Incorporated is excited about its relationship with Informa. World Innovators is now managing Informa's Properties marketing channels: Email, Postal, Display/Native, Audience Extension, Linkedin/Facebook Sponsored Content, Video, Connect TV and other integrated opportunities. This gives its clients access to their target audience across several different channels all in one place. It is easy to accomplish and more effective. For World Innovators, Incorporated, the value isn't simply having access to more names. It is having access to established industry sources and audiences that professionals already know and trust. Why this Matters One of the biggest challenges World Innovators, Incorporated see today is that companies have more marketing options than ever, yet it can still be surprisingly difficult to reach a very specific audience. A company may know exactly who it wants to reach: engineers in a particular market, healthcare professionals, manufacturing decision-makers, technology leaders, or another specialized group, but finding a credible way to get in front of those people can be much harder. Informa gives World Innovators, Incorporated another way to solve that problem. Their portfolio reaches professionals across numerous specialized industries through established media brands, publications, events, and industry communities. World Innovators, Incorporated can now help companies identify which of those audiences align with what they are trying to accomplish and build a targeted campaign around them. That distinction is important to World Innovators, Incorporated. World Innovators, Incorporated is not interested in sending more emails simply for the sake of sending more emails. World Innovators, Incorporated want to understand who you actually need to reach and whether there is a credible audience available that makes sense for your business. World Innovators, Incorporated think being honest about that is part of doing its job well. A more thoughtful approach to targeted marketing There is a lot of conversation right now about data, automation, AI, and increasingly sophisticated marketing technology. World Innovators, Incorporated use many of these tools ourselves, and they can be incredibly valuable. But technology doesn't replace good judgment. Before World Innovators, Incorporated recommend a campaign, World Innovators, Incorporated still want to understand some very basic things: - Who are you trying to reach? - Why would they care about what you have to say? - What are you trying to accomplish? - Is this actually the right audience and approach for that goal? The Informa relationship gives World Innovators, Incorporated a much broader set of resources to answer those questions and, when there is a fit, to help its clients reach highly specific professional audiences through trusted industry sources. What Hasn't Changed Although this is an important new capability for World Innovators, its approach hasn't changed. World Innovators, Incorporated is still a hands-on company. World Innovators, Incorporated is very much so a tight-knit, family-owned company that believes in relationships and being genuinely authentic, not just looking for the next sale. World Innovators, Incorporated still believe in conversations. World Innovators, Incorporated still believe that marketing should make sense before money is spent on it. And World Innovators, Incorporated still believe that sustainable growth comes from building relationships with the right people, not simply accumulating impressions, clicks, or names in a database. After 46 years in this business, World Innovators, Incorporated has seen marketing change many times. World Innovators, Incorporated expect it will continue to change, probably faster than ever. Its job is to keep finding better ways to help its clients navigate those changes without losing sight of what matters. The Informa relationship gives World Innovators, Incorporated a powerful new resource to do exactly that. If there is a specific audience your company has been trying to reach, World Innovators, Incorporated'd be happy to look at it with you. If there is an Informa audience that makes sense, World Innovators, Incorporated'll show you what is available and talk through the options.