Full-Time

Google Marketing Account Manager

Posted on 8/16/2024

WITHIN

WITHIN

201-500 employees

Integrates performance media with branded content

Consulting
Consumer Software
Consumer Goods

Compensation Overview

$63.9k - $203.5kAnnually

+ Bonus + Phone Stipend + Professional Development Program

Mid, Senior

Long Island City, Queens, NY, USA

Hybrid work opportunity.

Category
General Marketing
Growth Marketing
Sales & Account Management
Growth & Marketing
Required Skills
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree or equivalent work experience
  • Proven experience in managing comprehensive Google Ads campaigns, with a minimum of 3 years of experience across Search, YouTube, Display, and Performance Max
  • Experience managing $1M+ annual budgets across multiple Google Ads formats, with a focus on automation and AI-driven strategies
  • Expertise in SA360, with experience in managing large-scale, complex campaigns
  • Strong expertise in Google Ads automation tools, including Smart Bidding, Performance Max, and Responsive Ads
  • Proficiency in analytics platforms like Google Analytics 4 (GA4), Google Data Studio, and SA360, with a focus on privacy-compliant measurement strategies
  • Ability to work efficiently under tight deadlines, with strong attention to detail and adherence to industry best practices
  • Experience in training, managing, and mentoring junior digital marketers in a rapidly evolving environment
Responsibilities
  • Lead the creation, execution, and management of campaigns across Search, Display, YouTube, Shopping, and Performance Max. Develop keyword strategies, creative assets, and audience targeting plans that leverage Google’s automated bidding and machine learning capabilities. Utilize SA360 for managing and optimizing complex, multi-channel campaigns efficiently.
  • Design and implement demand generation strategies that span Google Ads’ full range of campaign types, ensuring seamless integration across channels. Drive customer acquisition and engagement through strategic, multi-channel initiatives that maximize ROI.
  • Utilize advanced data analytics and Google Ads tools, including Smart Bidding, Responsive Ads, and Dynamic Search Ads, to continuously optimize campaigns. Innovate by testing new features, bid strategies, and ad formats to stay ahead of industry trends and improve campaign performance. Use SA360’s capabilities for enhanced optimization and cross-channel insights.
  • Develop and manage complex budget models that optimize spend across multiple Google Ads formats. Provide data-driven recommendations to adjust budgets in response to client objectives and market dynamics, leveraging SA360 for advanced budget management and reporting.
  • Stay current with evolving privacy regulations such as GDPR and CCPA. Ensure all campaigns comply with these regulations and align with Google’s privacy-first policies, including the use of first-party data and alternative measurement solutions.
  • Lead experimentation efforts to validate new Google Ads features and strategies. Utilize tools like Google’s drafts & experiments and ad variations to refine and enhance campaign effectiveness. Leverage SA360’s testing capabilities for more precise and scalable experimentation.
  • Deliver detailed reporting on campaign performance, providing actionable insights for continuous improvement. Use tools like Google Analytics 4 (GA4), Google Data Studio, SA360, and competitive analysis to inform strategic decisions.
  • Mentor and develop junior team members, fostering a culture of continuous learning. Provide guidance on leveraging Google’s evolving tools and platforms to drive team success.

WITHIN is a leader in the Performance Branding sector, specializing in merging performance media with branded content to help brands achieve their business and marketing goals. They offer advanced solutions such as channel strategy development, marginal bidding, attribution modeling, and lifetime value analysis. This strategic approach allows them to create personalized content at scale, making them a valuable partner for prominent brands seeking to optimize their marketing efforts.

Company Stage

Seed

Total Funding

$150K

Headquarters

New York City, New York

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for personalized content boosts Within's growth potential.
  • Growing interest in integrated media strategies aligns with Within's offerings.
  • Performance branding trend supports Within's focus on measurable marketing outcomes.

What critics are saying

  • Increased competition from media agencies may impact Within's market share.
  • Rapid digital marketing evolution requires continuous investment from Within.
  • Economic downturns could affect Within's revenue from clients like Foot Locker.

What makes WITHIN unique

  • Within is the only Performance Branding firm globally, enhancing its market uniqueness.
  • Within's role as Foot Locker's media agency highlights its industry leadership.
  • Within offers integrated media and personalized content solutions, setting it apart from competitors.

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Benefits

Health Insurance

Unlimited Paid Time Off

Phone/Internet Stipend

401(k) Company Match

Hybrid Work Options

Professional Development Program

Company Social Events

INACTIVE