NEW YORK--(BUSINESS WIRE)--WITHIN, the world’s only Performance Branding firm, announced today that it has taken on the role as the North American media agency of record for Foot Locker, Inc., a leading omni-channel footwear and apparel retailer that unlocks the “inner sneakerhead" in all of us. This exciting partnership follows the earlier unveiling of Foot Locker’s groundbreaking “Lace Up” plan, announced in March 2023 to strategically invigorate growth across the diverse portfolio of brands under Foot Locker, Inc. The plan focuses on four key imperatives: expanding sneaker culture; powering up the Foot Locker, Inc. portfolio; deepening relationships with Foot Locker, Inc. customers across all brands; and delivering a best-in-class omni experience. “Following a competitive RFP process, we’re excited to award the North American media business to WITHIN,” said Katarina Brown, Vice President of Digital Marketing Media at Foot Locker