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GEA Group

Global provider of processing equipment

Regional Sales Manager

Field SalesUpdated on Nov 12
Full-timeOakdale, CA, USA

About the Job

Requirements

  • Proven ability to build and maintain close relationships and networks with customers, including decision makers, influencers, gatekeepers, and buyers.
  • Ability to gain high levels of trust from customers and anticipate customer and competitor actions.
  • Ability to read and understand market trends and competitor developments and adapt accordingly.
  • Strong commercial acumen to drive revenue growth and ability to penetrate and develop new business.
  • Strong communication skills at all levels, including written and verbal communication for face-to-face meetings to convey, convince, and negotiate service sales.
  • Ability to influence internal and external customers through conviction, persuasion, and negotiation.
  • At least 5 years of service sales or capital equipment sales experience.
  • Working knowledge of the beverage industry and the manufacturing processes and equipment used to make low-acid products.
  • Experience working remotely and comfort with frequent travel.
  • In-depth knowledge of service offerings and local market requirements of different customer groups.
  • Ability to implement a strategic service sales plan.
  • Ability to travel up to 75% of the time; some international travel may be required.
  • A bachelor's degree, preferably in an Engineering discipline or Business Management; relevant experience with a demonstrated track record of success may be accepted in lieu of the degree.
  • English language proficiency.
  • Experience in service or capital equipment sales, or in a service or engineering environment.

Responsibilities

  • Work with the Director of Service Sales and other business areas to refine and implement the service sales strategy for the area of responsibility.
  • Lead service sales activities for the Food & Dairy segment and prioritize initiatives.
  • Coordinate service sales planning, forecasting, and reporting for the area of responsibility.
  • Align with new equipment and project sales teams to ensure a coordinated sales approach.
  • Identify opportunities for service sales.
  • Actively manage key customer accounts.
  • Partner with the new equipment sales team to identify upsell and cross-sell opportunities to maximize revenue and improve the customer experience.
  • Generate sales of GEA Service offerings in Food & Dairy North America, representing the company professionally in selling spare parts, repairs, field service, upgrades, and other service products that improve customers’ operational efficiency and effectiveness.
  • Travel to potential and existing clients to secure opportunities and orders or agreements for the assigned portfolio; make presentations or demonstrations as needed to support sales opportunities and promote GEA.
  • Promote small- to medium-scale projects and large plant Service Level Agreements.
  • Provide quotes, follow up, and ensure sales are executed in a timely manner.
  • Participate in negotiating offers, quotations, and contract terms and conditions.
  • Develop sales contacts, an appropriate sales approach, and final proposals in consultation with relevant GEA teams to provide customers with value proposals.
  • Use and regularly update sales tools.
  • Participate in trade shows to promote equipment service sales alongside new equipment sales.
  • Provide market feedback, including information about competition and trends, to equipment and service sales management.
  • Use available GEA resources to generate sales, including new equipment sales personnel, field service technicians, and product specialists.

Desired Qualifications

  • Knowledge of aseptic processing and powder packaging is a plus.

About the Company

GEA Group

Global provider of processing equipment

GEA Group provides systems and components for processing in the food, beverage, and pharmaceutical industries, offering end-to-end process solutions from engineering and installation to service. Its equipment forms integrated processing lines that transform raw materials into finished products, with customizable modules for drying, separation, heating/cooling, and sanitation. It differentiates itself through a long history, global scale, and a diversified portfolio built via strategic acquisitions, enabling complete, one-stop project delivery. Its goal is to advance technologies and expand its impact by delivering reliable, efficient processing solutions that support sustainability.

Company size
10,001+
Company stage
IPO
Headquarters
Düsseldorf, Germany
Founded
1881

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