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Picnic

Batched, multi-restaurant office meal platform

Strategy & Planning Director

Full-TimeUpdated on 10/21/2026
$160k - $185k/yr+ Equity awards + Annual performance-based bonus
Mid, Senior
Bachelor's
Los Angeles, CA, USA
In PersonOn-site five days a week.
Business & StrategyBusiness Operations

About the job

Requirements
  • A bachelor's degree from a top university.
  • Three to six years of experience in strategy, business operations, consulting, investment banking, private equity, or a similar analytical role; experience in a high-growth startup or technology-adjacent environment is ideal.
  • Ability to structure and analyze complex business problems and communicate a clear recommendation.
  • Strong data skills, including comfort building models, retrieving data, and assessing whether results are reasonable.
  • Proficiency in SQL.
  • A track record of owning cross-functional processes.
  • Ability to manage multiple project workstreams.
  • Excellent written and verbal communication skills, including clear writing, confident presentations, and adapting communication to the audience.
Responsibilities
  • Drive quarterly and annual planning processes across teams, including owning the calendar, templates, and quality of outputs.
  • Partner with the Head of Picnic to define company-level and functional objectives and key results based on business priorities and market realities.
  • Build and maintain performance frameworks, including key performance indicators, leading indicators, and scorecards.
  • Own weekly and monthly business review cadences by synthesizing organizational data into a clear performance picture.
  • Identify risks and opportunities proactively and develop a perspective on them.
  • Work with the Data team to translate analytics into decisions.
  • Lead budgeting and forecasting cycles with the Strategic Finance lead.
  • Analyze historical trends to inform headcount, spending, and operational decisions.
  • Track budget performance and identify areas that are over- or under-resourced relative to priorities.
  • Hold teams accountable for commitments collaboratively.
  • Run cross-functional planning sessions and coordinate projects for high-priority initiatives.
  • Translate leadership decisions into workstreams, owners, and timelines, and ensure execution.
  • Lead strategic analyses and special projects for the Head of Picnic, including market sizing, operational deep-dives, and growth opportunity assessments.
  • Prepare executive-level presentations and business reviews that support decision-making.
  • Connect strategy to execution and take ownership of important work without a clear owner.
Desired Qualifications
  • Experience in a high-growth startup or technology-adjacent environment.

About the company

Picnic provides a corporate office meal platform that acts as a digital food court, offering meals from many restaurants with no delivery fees. It serves office buildings by batching orders in a single building so one driver can pick up meals from multiple restaurants and deliver to a common pickup area within a fixed window. Employees can order from different restaurants and receive all meals at the same time; the platform also supports team orders, catering for large events, and subsidized meal programs for companies. It targets the corporate market as a tenant amenity through building managers and is affiliated with City Storage Systems (owner of CloudKitchens and Otter), linking to real estate and logistics infrastructure to reduce costs.

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$1.9B

Headquarters

Los Angeles, California

Founded

2015

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Simplify's Take

What believers are saying

  • Picnic expanded beyond Los Angeles to Oakland, San Jose, Denver, Miami, Chicago, and New York.
  • September 2026 app updates show active product maintenance and national-office positioning.
  • WorkX 2026 sponsor and DC hiring suggest enterprise sales momentum.

What critics are saying

  • ezCater, DoorDash for Work, and local caterers compress Picnic's office-lunch differentiation.
  • Office attendance swings hit daily lunch volumes immediately, especially in hybrid work cycles.
  • City Storage Systems dependence makes a Kalanick pivot or shutdown existential.

What makes Picnic unique

  • Picnic batches one driver across 50+ restaurants, eliminating fees and tips.
  • App updated Sep 25, 2026, still promises 98% on-time 20-minute windows.
  • Picnic targets office buildings with on-site shelves, lockers, and tower ambassadors.

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Benefits

  • Flexible Work Hours
  • Phone/Internet Stipend
  • Remote Work Options
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Paid Vacation
  • Paid Holidays

Company News

AGF Nederland bv
Sep 18th, 2026
Picnic ties $249M loan costs to 30% organic produce sales growth

Online supermarket Picnic has completed a sustainability framework linked to its existing €220 million revolving credit facility. The financing, provided since 2024 by BNP Paribas, ING, Rabobank, and ABN AMRO, now includes a mechanism where financing costs fluctuate based on Picnic's sustainability performance. Three key performance indicators have been established: reducing greenhouse gas emissions, cutting food waste, and increasing the share of organic fruit and vegetables in sales. Picnic aims for 30% growth in fresh organic produce sales. The company also targets reducing food waste to below 0.5% of all food sold and decreasing Scope 3 emission intensity in line with 1.5°C reduction pathways. Co-founder Michiel Muller said sustainability is embedded in how Picnic works, innovates, and scales. The sustainability-linked loan ties financing costs to achieving predetermined sustainability goals rather than funding specific sustainable projects.

RetailDetail
Mar 6th, 2026
Edeka increases Picnic stake to 32% in $486M funding round

Edeka has increased its stake in Dutch online grocery service Picnic to over 32%, up from 28%, following a €430 million investment round. The German supermarket group now holds approximately one-third of the company's shares. Other investors remain involved in Picnic, including Dutch investment firms Hoyberg and NPM Capital, as well as the Bill and Melinda Gates Foundation. The move strengthens Edeka's position in the online grocery sector.

Tech.eu
Nov 21st, 2025
Dutch online grocery store Picnic raises €430M

Picnic says it's using the bulk of the funds to beef up its presence in Germany.

MT MediaGroep BV
Nov 21st, 2025
Picnic raises €430M for German expansion

Picnic has raised €430 million for its expansion in Germany. The funding comes from existing investors, though founder Michiel Muller did not disclose specific parties or amounts. The online supermarket aims to reach 50% of German households within a few years, up from the current 30%.

Brown Brothers Media
Aug 19th, 2024
Amsterdam’S Picnic Achieves Its First Profit In The Netherlands: Know More

Amsterdam-based Picnic, an online supermarket, has achieved its first profit in the Netherlands at the end of the last year, thanks to its robotised distribution centre in Utrecht.Michiel Muller, Picnic’s co-founder and director attributes this to improved efficiency, reports FD.nl.The Dutch company didn’t disclose the exact profit amount it made, however, based on its performance in the last four weeks of 2023, it is projected to have a gross operating result (EBITDA) of €4M by the end of the year, adds the report.‘We have always said that we want to grow quickly first and then automate. It is great that this is now leading to profitability in the Netherlands,’ he says to FD.nl.The announcement comes around eight months after raising €355M in a fresh round of funding from its shareholders, including German supermarket chain Edeka, the Bill & Melinda Gates Foundation Trust, and well-known Dutch family businesses.The Dutch company invested in robotised distribution centres in Utrecht and Dordrecht in recent years.- A message from our partner -Currently, 30 per cent of the groceries ordered at Picnic in the Netherlands are automatically processed by robots, claims the report.While the Netherlands operations achieved profitability, the overall group still operates at a loss. The company reported a loss of €220.6M for the previous year and €208.7M for 2022.The Dutch company’s net turnover increased by 34 per cent to €1.2B, with turnover in the Netherlands reaching €796M, a 28 per cent increase.Muller stressed that the significant growth outpaced the loss, and the results were not unexpected. Even, the shareholders are aligned with this strategy and have understood the company’s financials, claims Muller to FD.nl.Picnic: Supermarket on wheelsFounded in 2015 by Michiel Muller, Frederik Nieuwenhuys, Joris Beckers, and Bas Verheijen, Picnic quickly became a household name in the Netherlands, and their small electric vans a familiar sight.Before its launch in late 2015, Picnic operated in stealth for three years with a team of 30 specialists, focusing on streamlining the delivery of groceries to homes without unnecessary intermediaries.With Picnic, the customer can choose the most convenient delivery time, tracked through the Picnic shopping radar down to the minute.The innovative distribution method incurs such low costs that delivery is offered free of charge, and the groceries are competitively priced.The company expanded to Germany in 2018 and entered the French market in 2021