Full-Time
Paid Search Manager
Posted on 8/20/2026
BluShark Digital
51-200 employees
SEO and digital marketing for law firms
No salary listed
Washington, DC, USA
In Person
Bachelor's
 Growth & Marketing (1) |
|---|
Get referred to BluShark Digital
See people who can refer or advise you
- A Bachelor's degree in marketing or a related field is required.
- At least 5 years of experience in paid advertising is required.
- Strong understanding of paid advertising platforms, including Google Ads, Local Service Ads, and Meta Ads, is required.
- Experience with campaign management, budget management, and reporting is required.
- Experience communicating with clients and providing recommendations is required.
- Manage advertising campaigns across multiple client accounts.
- Monitor key performance indicators such as cost per click, cost per lead, conversion rates, and impression share.
- Collaborate with account managers and other internal teams.
- Monitor and optimize campaigns for maximum performance, including budget allocation, keyword targeting, and ad copy effectiveness.
- Report on conversion data and return on investment.
- Collaborate with clients to understand their business goals and develop account-level strategies.
- Maintain regular communication with clients by providing campaign-performance updates, insights, and improvement recommendations.
- Lead scheduled client calls to review reports, discuss strategies, and address questions or concerns.
- Help develop and improve internal advertising-team processes.
BluShark Digital provides SEO and digital marketing services focused on law firms and other professional businesses. It uses technical site optimization, high-quality content, authoritative link-building, and local SEO to improve online visibility and attract clients, operating as a growth partner rather than a vendor. The company differentiates itself because it was founded by a practicing attorney who scaled his own law firm using the same strategies, offering practical insight into the legal market and transparent results. Its goal is to help law firms grow, acquire new clients, and expand their geographic reach by improving search rankings and online reputation.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Washington DC, District of Columbia
Founded
2015
Get referred to BluShark Digital
See people who can refer or advise you
Simplify's Take
What believers are saying
- Sixth consecutive Inc. 5000 appearance in 2025 confirms durable demand and execution.
- Herringbone adds engineering, data, and AI resources after January 2026 acquisition.
- BluShark and Hennessey hold the top two National Law Review spots in 2026.
What critics are saying
- Google AI Overviews compress clicks; law firms buy fewer organic leads by 2027.
- Herringbone’s platform strategy invites integration pressure, diluting BluShark’s founder-led edge and culture.
- Hennessey Digital, CJ Advertising, and BluShark consolidation intensifies pricing wars across legal SEO.
What makes BluShark Digital unique
- Seth Price built BluShark from Price Benowitz’s growth playbook, not generic agency tactics.
- Herringbone kept BluShark brand intact after January 21, 2026 acquisition, preserving client trust.
- BluShark ranked No. 2 legal marketing agency on July 28, 2026 National Law Review list.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
401(k) Retirement Plan
Paid Holidays
Paid Vacation
Hybrid Work Options
Remote Work Options
Unlimited Paid Time Off
Flexible Work Hours
Company News
National Law Review names BluShark Digital #2 Legal Marketing agency for Lawyers & Law Firms. WASHINGTON, District of Columbia - BluShark Digital has earned the No. 2 legal marketing agency ranking on The National Law Review's Best Legal Marketing Companies for Lawyers and Law Firms in 2026 list, recognizing the agency's work in law firm SEO, local search strategy and digital growth. The National Law Review's list highlights agencies that help law firms improve online visibility, drive qualified traffic and convert searches into signed cases. BluShark Digital was recognized as a top agency that is setting the standard for how modern law firms grow online. "We saw early on how local visibility could turn searches into calls and calls into cases. Lawyers need to be ranking before they can be hired," said Seth Price, founder of BluShark Digital and co-author of "Local SEO for Lawyers. "That principle matters even more today as clients use Google, local results and AI-powered tools to choose a lawyer." Price, who scaled a two-person law firm to over 40 lawyers in less than a decade, attributes his firm's growth to digital marketing. Today, that firsthand experience shapes BluShark Digital's approach to local SEO, market expansion strategy, and competitive positioning, helping law firms build sustainable systems for long-term visibility and stronger lead generation. The ranking comes as law firms continue to face rising competition in Google search results, local map packs and AI-generated search results. For many firms, digital visibility has become a central factor in whether potential clients find and contact them before choosing another attorney. BluShark Digital is a Herringbone company. Hennessey Digital, a sister agency, was ranked No. 1 on the same list, placing Herringbone brands in the first two positions on The National Law Review's 2026 ranking. To learn more about BluShark Digital or to schedule a consultation, please visit https://blusharkdigital.com/contact-International World Times/ BluShark Digital is a legal marketing agency specializing in local SEO, geo-expansion strategy, and competitive market positioning for law firms across the United States. Founded by Seth Price, BluShark helps firms build lasting local visibility and scalable growth systems that turn into signed cases and growth. BluShark Digital, LLC 500 Penn St. NE #2 Washington, DC 20002 (202) 871-1548 https://blusharkdigital.com/ Press Contact: Will Goldman Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. International World Times do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Herringbone Digital has acquired BluShark Digital, a Washington DC-based legal marketing and local search agency specialising in helping law firms dominate competitive local markets. BluShark will continue operating under its own brand with existing leadership intact. Founded over a decade ago, BluShark has earned recognition including B2B Agency of the Year at the US Agency Awards and five consecutive appearances on the Inc. 5000 list. The company has built a repeatable approach to local market dominance through geo-expansion strategy and competitive positioning. The acquisition adds BluShark to Herringbone Digital's growing legal vertical. Founder Seth Price and President David Brenton will remain actively involved, with Price joining Herringbone's board. The partnership aims to expand resources in engineering, data and AI whilst maintaining BluShark's core service model.