Full-Time

Merchandising Manager

Favor

Favor

1,001-5,000 employees

Hyper-local Texas on-demand delivery service

No salary listed

Austin, TX, USA

Hybrid

Hybrid role; work from home roughly three days per week with in-office days at our HQ in Austin, Texas.

Bachelor's

Category
Growth & Marketing (1)
Required Skills
A/B Testing
Data Analysis

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Requirements
  • A relevant degree or comparable formal training, certification, or work experience.
Responsibilities
  • Lead the execution of in-app merchandising directive; ensure key brand and product messages are delivered through compelling, on-brand shopping experiences that align with broader marketing channels (lifecycle, social, and paid media).
  • Develop and implement merchandising strategies tailored to distinct customer segments with a focus on navigation, content structure, and feature placement that drive discovery and engagement.
  • Collaborate cross-functionally with integrated marketing, creative, brand, business analytics, product, support, and sales teams to align on merchandising initiatives and influence decisions through a data-driven, collaborative approach.
  • Analyze business performance to identify trends, surface insights, and guide merchandising and pricing optimizations that drive growth and improve user experience.
  • Define and track core merchandising and content KPIs to evaluate strategy effectiveness, inform future decisions, and ensure consistent reporting.
  • Lead A/B testing strategies to experiment with and refine content, placement, and user journeys; drive continuous performance improvement across the app experience.
Desired Qualifications
  • A strong analytical acumen with cross-functional leadership ability; ability to develop respectful influencing strategies to leverage support from cross-functional stakeholders.
  • Ability to focus on and improve customer experience and business performance through in-app placement, segmentation, experimentation, and continuous optimization; ability to demonstrate a high degree of ownership and accountability.
  • Ability to meet tight deadlines and ensure all directives and communications are accurate, clear, concise, and consistent with Favor core values.
  • Process and detail-oriented mindset with demonstrated ability to maintain a clear history of changes and documentation.
  • Strong understanding of content management systems and how they work; knowledge of Braze, Tableau, Contentful or similar tools.

Favor Delivery is a Texas-based on-demand service that connects customers with local restaurants, bakeries, and retailers to bring food, beverages, and everyday essentials to customers’ doors. Customers place orders on Favor’s platform, which coordinates pickup from partner businesses and delivers items to homes or offices; the company earns from delivery fees charged to customers and service fees paid by partners, with occasional revenue from promotional partnerships. Favor focuses on hyper-local Texas markets, builds close relationships with local businesses, and supports community initiatives like promoting Black-owned and LGBTQI businesses. Its goal is to provide convenient, reliable local delivery while strengthening Texas communities and local business ecosystems in a competitive market.

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$35M

Headquarters

Austin, Texas

Founded

2013

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Simplify Jobs

Simplify's Take

What believers are saying

  • August 2024 H-E-B Now launched, letting Texans order 15 grocery items in 45 minutes.
  • March 2025 Favor Gold bundled $0 delivery fees and $10 monthly H-E-B coupons.
  • September 4, 2026 H-E-B still advertises Favor beer and wine delivery.

What critics are saying

  • Favor remains unavailable outside Texas, capping growth and raising H-E-B dependence.
  • BBB logged 98 complaints in three years, signaling persistent service and support failures.
  • H-E-B can route customers to its own app, making Favor a replaceable SKU.

What makes Favor unique

  • H-E-B owns Favor, integrating delivery with Texas grocery, alcohol, and pharmacy demand.
  • Favor serves 400 Texas cities, building density national apps cannot match.
  • June 2026 GoTo Foods added 550 Texas locations through Favor’s localized network.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Professional Development Budget

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
QSR Magazine
Jun 17th, 2026
GoTo Foods Partners with texas-based delivery platform Favor.

GoTo Foods Partners with texas-based delivery platform Favor. Jun 17 2026 GoTo Foods expands delivery access across Texas through a new partnership with Favor, the Texas-based on-demand delivery platform. The agreement brings five of GoTo Foods brands, spanning more than 550 Texas locations, to the delivery platform - marking one of the largest multi-brand restaurant launches to date. The rollout reinforces GoTo Foods' commitment to a smart, multi-platform delivery strategy focused on expanding guest access, improving franchisee economics and supporting stronger unit-level economics through regionally relevant partnerships. Beginning this summer, Auntie Anne's, Cinnabon, Jamba, McAlister's Deli and Schlotzsky's will be available in the Favor app, giving Texas consumers more ways to conveniently access some of their favorite brands through a delivery platform with deep regional familiarity and loyalty. The partnership combines Favor's statewide reach and strong consumer loyalty with a delivery model designed to offer more affordable, predictable delivery experiences for guests while creating more favorable economics for franchisees across a major growth market. "Texas continues to be a key growth market for many of our brands, and this partnership allows us to expand access and convenience for guests while supporting stronger delivery economics for franchisees," said Mike Freeman EVP, President, Brands at GoTo Foods. "We believe the future of delivery is rooted in flexibility, regional relevance and strong unit-level economics. Partnering with Favor allows us to strengthen all three while meeting consumers where they are." Expanding Delivery Access Across Texas Favor currently serves more than 400 cities across Texas with a network of more than 100,000 runners (contract delivery drivers), enabling GoTo Foods to rapidly scale delivery across the state. With more than 550 participating locations, GoTo Foods will become one of the largest restaurant portfolios available on Favor, significantly expanding guest access across Texas while increasing brand visibility and delivery reach in key growth markets. GoTo Foods will become one of the largest restaurant portfolios available on Favor, significantly expanding guest access across Texas while increasing brand visibility and delivery reach in key growth markets. The partnership also introduces a more transparent and affordable delivery experience for consumers: * More predictable and affordable delivery costs for guests * Expanded access to favorite GoTo Foods brands across hundreds of Texas communities The partnership gives consumers a more convenient, affordable and trusted delivery experience. It also reflects GoTo Food's focus on meeting the needs of today's value-conscious consumers through greater accessibility, pricing transparency and delivery flexibility. "We're proud to partner with GoTo Foods to expand delivery access statewide across several of their most beloved brands," said Zach Nienow, Vice President of Revenue and Strategic Partners at Favor. "Our integrated partnership streamlines operations for a faster and better customer experience - all backed by the convenience and local expertise only a Texas-born-and-bred delivery service can provide." Driving Smarter Delivery Economics for Franchisees The partnership is designed to support stronger delivery economics for franchisees through lower commission structures, increased pricing flexibility and a delivery model intended to help drive long-term demand generation and customer frequency. The initiative reflects GoTo Foods' broader strategy of leveraging technology, data and strategic partnerships to enhance unit-level performance, improve operational flexibility and support long-term franchisee success. A Flexible, Multi-Platform Delivery Strategy As part of the rollout, GoTo Foods brands will continue operating across major third-party delivery platforms alongside Favor, reinforcing the company's broader multi-platform strategy. Rather than limiting guests to a single delivery ecosystem, GoTo Foods is embracing a platform-agnostic approach designed to meet regional preferences, expand consumer choice and create greater flexibility for both guests and franchisees. "This partnership reflects how we think about growth and innovation across our business," added Freeman. "We're focused on building strategic partnerships that improve the guest experience, strengthen franchisee economics and support sustainable long-term growth across our brands." The Favor partnership marks another step in GoTo Foods' continued investment in enhancing the guest experience, franchisee performance and long-term growth.

New Castle News
Jun 17th, 2025
Favor Delivery and Thoughtworks Revolutionize the On-demand Shop & Deliver Experience

Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, today announced that Favor, the Texas-based on-demand delivery app owned by H-E-B, has launched a new "Shop & Deliver" platform - an innovative B2B (business-to-business) service that expands capabilities to enrich the shopping experience for customers and delivery fulfillment.

Grocery Insight Magazine
Mar 4th, 2025
Favor Delivery Launches Favor Gold, Texas' Must-Have Membership Program

Favor Delivery, the only on-demand delivery app by and for Texans, today announced the launch of Favor Gold, a new subscription program designed to deliver even more convenience and savings.

PR Newswire
Mar 4th, 2025
Favor Delivery Launches Favor Gold, Texas' Must-Have Membership Program

"Texans care about value, convenience and their community—and Favor Gold delivers on all three," said Keith Duncan, Favor CEO. "With exclusive H-E-B discounts, extra savings on local restaurants and unlimited $0 delivery fees, members can get all of the benefits of Favor while also saving more, supporting local and enjoying more of what they love."Favor GoldRight now, Texans can subscribe to Favor Gold completely free for 30 days ($9.99/month after trial), and immediately unlock a whole new set of perks like:Unlimited $0 delivery fees on almost everything in the app | Save up to $6 per order (minimum order, additional fees and gratuities may apply)Save up to per order Monthly $10 H-E-B coupons | Enjoy $10 off $50 at H-E-B every month, valid in store or online at heb.comEnjoy off at H-E-B every month, valid in store or online at heb.com 15% off local restaurants | Save up to $5 every time you order your local favoritesSave up to every time you order your local favorites Reduced service fees | Receive an added discount on all eligible ordersReceive an added discount on all eligible orders Birthday rewards | Get a special treat for your special dayGet a special treat for your special day And more!Packed with perks as big as the lone star state, Favor Gold is the only delivery app membership with exclusive monthly H-E-B savings.Golden GoodsTo celebrate the launch of Favor Gold, Favor is releasing a line of Golden Goods, a limited-edition collection of Texas cuisine-inspired accessories. Handcrafted in Texas, the ultra-limited items will be given away on FavorGold.com while supplies last.Part tribute, part conversation starter, the Golden Goods collection features three one-of-a-kind items:The BBQ Body Pillow –a full-body comfort pillow crafted with tender, Fall-Off-the-Bone Foam™–a full-body comfort pillow crafted with tender, Fall-Off-the-Bone Foam™ The Chicken Earwings –a pair of radiant, chicken wing-shaped earrings for anyone craving bold style–a pair of radiant, chicken wing-shaped earrings for anyone craving bold style The Bowl-O-Chili Tie–a Texas twist on the classic bolo tie, featuring a miniature chili bowl with golden spoon tipsA few lucky Texans will have the chance to get these ultra-limited items on drop days in March on FavorGold.com , starting with the BBQ Body Pillow dropping on Friday, March 7 at 10 a.m. CST. Get all the details and upcoming drop dates at FavorGold.com ."Made for those who love Texas food a little too much, Golden Goods is our playful nod to the Texas food culture that brings us all together," said Sarah Aitken, Favor's senior vice president of marketing.The Golden Goods and their custom food-themed packaging were made in partnership with agency of record Preacher , The Art Supply Shop , local Texas jewelry maker Cyrus James Goodhart and visual artist Kate Rusek–who regularly designs costumes and props for Saturday Night Live.About FavorFounded in Austin in 2013, Favor currently operates in more than 400 cities across Texas with over 100,000 Runners (delivery drivers), who have delivered more than 90 million Favors to date—which range from restaurant meals and alcohol to groceries and everyday essentials. In 2018, Favor became the first US on-demand delivery company to achieve profitability, which prompted its sale to grocery retailer H-E-B, a trusted and deeply loved staple for Texans since 1905

PR Newswire
Dec 12th, 2024
Favor Reveals Second Annual How Texas Orders In Report

2024 report highlights the Lone Star State's most memorable delivery moments and cravingsAUSTIN, Texas, Dec. 12, 2024 /PRNewswire/ -- Favor, the only on-demand delivery app by and for Texans, today released its second annual How Texas Orders In Report, showcasing the trends, tastes and memorable orders that defined the year in delivery across the Lone Star State. From top dishes, dips and drinks to the most heartwarming and hilarious delivery notes, the 2024 report shares how Texans relied on delivery to make the most of every moment this year.What filled Texans' plates: