Favor

Favor

On-demand delivery service connecting local businesses

About Favor

Simplify's Rating
Why Favor is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Social Impact

Consumer Goods

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$35M

Headquarters

Austin, Texas

Founded

2013

Overview

Favor Delivery provides on-demand delivery services in Texas, connecting customers with local businesses to deliver food, beverages, and everyday essentials. The service targets busy individuals and families who prefer the convenience of home delivery. Favor distinguishes itself from competitors by focusing on hyper-local markets and supporting community initiatives, such as promoting Black-owned businesses and LGBTQI communities. The company generates revenue through delivery and service fees, as well as promotional partnerships.

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Simplify's Take

What believers are saying

  • Favor's partnership with H-E-B enhances its grocery delivery capabilities.
  • The launch of Favor Gold taps into the growing subscription model trend.
  • Community initiatives, like Feeding Texas, strengthen Favor's brand loyalty.

What critics are saying

  • Favor Gold may struggle with customer retention post-free trial period.
  • H-E-B Now feature could face logistical challenges during peak demand.
  • Resource strain is possible with increased demand from community campaigns.

What makes Favor unique

  • Favor focuses on hyper-local markets within Texas, unlike national competitors.
  • The company partners with local businesses, enhancing community engagement and support.
  • Favor's unique initiatives, like Favor Gold, offer exclusive benefits to Texas residents.

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Funding

Total Funding

$35M

Below

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Professional Development Budget

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 4%
NC News Online
Jun 17th, 2025
Favor Delivery and Thoughtworks Revolutionize the On-demand Shop & Deliver Experience

Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, today announced that Favor, the Texas-based on-demand delivery app owned by H-E-B, has launched a new "Shop & Deliver" platform - an innovative B2B (business-to-business) service that expands capabilities to enrich the shopping experience for customers and delivery fulfillment.

Grocery Insight Magazine
Mar 4th, 2025
Favor Delivery Launches Favor Gold, Texas' Must-Have Membership Program

Favor Delivery, the only on-demand delivery app by and for Texans, today announced the launch of Favor Gold, a new subscription program designed to deliver even more convenience and savings.

PR Newswire
Mar 4th, 2025
Favor Delivery Launches Favor Gold, Texas' Must-Have Membership Program

"Texans care about value, convenience and their community—and Favor Gold delivers on all three," said Keith Duncan, Favor CEO. "With exclusive H-E-B discounts, extra savings on local restaurants and unlimited $0 delivery fees, members can get all of the benefits of Favor while also saving more, supporting local and enjoying more of what they love."Favor GoldRight now, Texans can subscribe to Favor Gold completely free for 30 days ($9.99/month after trial), and immediately unlock a whole new set of perks like:Unlimited $0 delivery fees on almost everything in the app | Save up to $6 per order (minimum order, additional fees and gratuities may apply)Save up to per order Monthly $10 H-E-B coupons | Enjoy $10 off $50 at H-E-B every month, valid in store or online at heb.comEnjoy off at H-E-B every month, valid in store or online at heb.com 15% off local restaurants | Save up to $5 every time you order your local favoritesSave up to every time you order your local favorites Reduced service fees | Receive an added discount on all eligible ordersReceive an added discount on all eligible orders Birthday rewards | Get a special treat for your special dayGet a special treat for your special day And more!Packed with perks as big as the lone star state, Favor Gold is the only delivery app membership with exclusive monthly H-E-B savings.Golden GoodsTo celebrate the launch of Favor Gold, Favor is releasing a line of Golden Goods, a limited-edition collection of Texas cuisine-inspired accessories. Handcrafted in Texas, the ultra-limited items will be given away on FavorGold.com while supplies last.Part tribute, part conversation starter, the Golden Goods collection features three one-of-a-kind items:The BBQ Body Pillow –a full-body comfort pillow crafted with tender, Fall-Off-the-Bone Foam™–a full-body comfort pillow crafted with tender, Fall-Off-the-Bone Foam™ The Chicken Earwings –a pair of radiant, chicken wing-shaped earrings for anyone craving bold style–a pair of radiant, chicken wing-shaped earrings for anyone craving bold style The Bowl-O-Chili Tie–a Texas twist on the classic bolo tie, featuring a miniature chili bowl with golden spoon tipsA few lucky Texans will have the chance to get these ultra-limited items on drop days in March on FavorGold.com , starting with the BBQ Body Pillow dropping on Friday, March 7 at 10 a.m. CST. Get all the details and upcoming drop dates at FavorGold.com ."Made for those who love Texas food a little too much, Golden Goods is our playful nod to the Texas food culture that brings us all together," said Sarah Aitken, Favor's senior vice president of marketing.The Golden Goods and their custom food-themed packaging were made in partnership with agency of record Preacher , The Art Supply Shop , local Texas jewelry maker Cyrus James Goodhart and visual artist Kate Rusek–who regularly designs costumes and props for Saturday Night Live.About FavorFounded in Austin in 2013, Favor currently operates in more than 400 cities across Texas with over 100,000 Runners (delivery drivers), who have delivered more than 90 million Favors to date—which range from restaurant meals and alcohol to groceries and everyday essentials. In 2018, Favor became the first US on-demand delivery company to achieve profitability, which prompted its sale to grocery retailer H-E-B, a trusted and deeply loved staple for Texans since 1905

PR Newswire
Dec 12th, 2024
Favor Reveals Second Annual How Texas Orders In Report

2024 report highlights the Lone Star State's most memorable delivery moments and cravingsAUSTIN, Texas, Dec. 12, 2024 /PRNewswire/ -- Favor, the only on-demand delivery app by and for Texans, today released its second annual How Texas Orders In Report, showcasing the trends, tastes and memorable orders that defined the year in delivery across the Lone Star State. From top dishes, dips and drinks to the most heartwarming and hilarious delivery notes, the 2024 report shares how Texans relied on delivery to make the most of every moment this year.What filled Texans' plates:

PR Newswire
Aug 23rd, 2024
Favor Brings All Of Texans' Delivery Favorites To One App With Debut Of Its H-E-B Now Delivery Feature

New campaign from AOR Preacher humorously touts the overabundance of items now available through FavorAUSTIN, Texas, Aug. 23, 2024 /PRNewswire/ -- Favor Delivery , the only on-demand delivery app by and for Texans, today announced the launch of H-E-B Now , a new grocery product offering in partnership with its parent company and beloved Texas grocery retailer, H-E-B. Available today exclusively in the Favor app, H-E-B Now offers a fast and convenient solution for busy individuals and families to take care of their last-minute grocery needs.Perfect for quick grocery shop needs, Favor customers can use H-E-B Now’s search feature to find their favorite items, as well as browse popular categories across fruit and vegetables, milk and eggs, pantry, deli and prepared food, meat and seafood, everyday essentials, health and beauty and more.Whether it is a forgotten recipe item or a midweek restock on produce and pantry staples, Favor customers can get up to 15 items delivered in 45 minutes or less through H-E-B Now – and with no delivery or service fees on orders over $25 now through the end of the year. Texans can shop H-E-B Now in the Favor app's new "H-E-B" tab, along with all of their other H-E-B favorites, including H-E-B Beer & Wine, Blooms by H-E-B, H-E-B Sushiya, True Texas BBQ and more. The exclusive offering marks the latest in the brand's push to continue proving its mantra that Favor is "How Texas Orders In."To introduce H-E-B Now, as well as highlight all that the Favor app has to offer – from restaurants of every cuisine to groceries, flowers, alcohol and more – the brand is launching a campaign called "All in Favor" created in partnership with agency of record, Preacher. Playful ads feature a fast-talking Texan who shows up amid everyday moments — watching the big game in the living room, hitting the pickleball courts, swinging at the playground — to let customers know, in just 30 seconds, the abundance of items that can be ordered through the app.The campaign, which will run throughout the state of Texas on connected and linear broadcast TV, as well as digital media and social media platforms, closes with the reminder of all that Favor delivers, "All your local restaurants

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