Full-Time

Marketing Manager

Middle East and Africa

Posted on 8/15/2024

Canonical

Canonical

1,001-5,000 employees

Provides enterprise support for open-source Ubuntu

Enterprise Software
Cybersecurity

Junior, Mid

Remote in UK

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Requirements
  • Experience in B2B marketing for enterprise IT products, SaaS experience
  • Experience working with the Middle East and Africa markets
  • Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM
  • Excellent verbal, written, presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
  • Growth mindset - enthusiasm for challenges and work ethic with a ‘can do’ attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritise and meet deadlines without sacrificing quality
Responsibilities
  • Develop and execute go-to-market strategy for certain industries within the Middle East and Africa region
  • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
  • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical’s brand look & feel
  • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
  • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
  • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

Canonical publishes Ubuntu, an open-source operating system, and offers various commercial services for it. Their products include extended security maintenance, kernel livepatch services, and enterprise support, which help ensure that Ubuntu remains secure and efficient for users. Canonical partners with hardware and software vendors to certify that Ubuntu operates well on different devices, enhancing its reliability and market presence. Unlike many competitors, Canonical emphasizes security, data center automation, and a positive developer experience, providing tools for package management and compliance. The company's goal is to deliver customizable infrastructure solutions that cater to a wide range of clients, from individual developers to large enterprises.

Company Stage

Seed

Total Funding

$9.6M

Headquarters

London, United Kingdom

Founded

2004

Growth & Insights
Headcount

6 month growth

5%

1 year growth

15%

2 year growth

33%
Simplify Jobs

Simplify's Take

What believers are saying

  • Canonical's partnership with congatec enhances embedded platforms with Ubuntu Pro.
  • The release of Ubuntu 24.10 introduces important updates and improved performance.
  • Canonical's MicroCloud offers a new open-source environment for edge computing.

What critics are saying

  • Reliance on open-source may limit revenue from proprietary software solutions.
  • Competition in the enterprise software market is intense and growing.
  • Security vulnerabilities in open-source software could impact Canonical's reputation.

What makes Canonical unique

  • Canonical is a leader in the enterprise open-source market with Ubuntu.
  • The company offers extended security maintenance and enterprise support for Ubuntu.
  • Canonical partners with hardware and software vendors for Ubuntu certification.

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