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Full-Time

Marketing Manager

Middle East and Africa

Confirmed live in the last 24 hours

Canonical

Canonical

1,001-5,000 employees

Provides enterprise support for Ubuntu OS

Cybersecurity
Enterprise Software

Mid, Senior

Remote in UK

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Marketing
Requirements
  • Experience in B2B marketing for enterprise IT products, SaaS experience
  • Experience working with the Middle East and Africa markets
  • Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM
  • Excellent verbal, written, presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
  • Growth mindset - enthusiasm for challenges and work ethic with a ‘can do’ attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritise and meet deadlines without sacrificing quality
Responsibilities
  • Develop and execute go-to-market strategy for certain industries within the Middle East and Africa region
  • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
  • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical’s brand look & feel
  • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
  • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
  • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

Canonical publishes Ubuntu, a popular open-source operating system, and offers various commercial services related to it. Their products include extended security maintenance, kernel livepatch services, and enterprise support, which help businesses maintain secure and efficient infrastructure. Canonical partners with hardware and software vendors to certify that Ubuntu operates effectively on different devices, enhancing its reliability and market presence. Unlike many competitors, Canonical emphasizes security, data center automation, and developer experience, providing tools for package management and compliance. Their goal is to deliver customizable and secure open-source solutions to a diverse clientele, from individual developers to large enterprises.

Company Stage

N/A

Total Funding

$12.8M

Headquarters

London, United Kingdom

Founded

2004

Growth & Insights
Headcount

6 month growth

5%

1 year growth

15%

2 year growth

38%
Simplify Jobs

Simplify's Take

What believers are saying

  • Canonical's introduction of MicroCloud demonstrates its commitment to innovation in scalable clusters and edge deployments, targeting IoT computing.
  • The company's partnerships, such as with DeepComputing and InoNet, highlight its influence and capability in diverse technological areas like RISC-V laptops and Edge AI deployment.
  • Canonical's continuous development and support for Ubuntu, including upcoming releases like Ubuntu 24.04 LTS, ensure a reliable and up-to-date platform for users.

What critics are saying

  • The competitive landscape of enterprise open-source solutions requires Canonical to continuously innovate to maintain its market position.
  • Reliance on subscription-based services and enterprise support contracts may limit revenue diversification.

What makes Canonical unique

  • Canonical's strong focus on open-source principles and its leadership in the Linux ecosystem set it apart from competitors in the enterprise software market.
  • Their comprehensive suite of services, including extended security maintenance, kernel livepatch services, and enterprise support, provides a robust and secure infrastructure solution for enterprises.
  • Partnerships with hardware and software vendors for certification ensure that Ubuntu runs smoothly on various devices and platforms, enhancing its market reach and reliability.