Senior Programmatic Manager

Company description

Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.

We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, Renault and many more.

At Publicis, we put our people first. We are proud to be certified by Great Place to Work (2022, 2023, 2024, 2025) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in a fantastic office in Odenplan and offer a flexible work policy.

Overview

Are you a programmatic expert ready to champion the next generation of data-driven media?

At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a highly skilled Senior Programmatic Manager who wants to be a driving force in our ongoing transformation journey within our talented programmatic team.

In this role, you will own the end-to-end strategy and hands-on execution of complex programmatic campaigns across platforms like DV360, Amazon, and other key DSPs. You will be our internal champion navigating the cookieless future—championing our Connected ID and Connected Media frameworks—and pioneering the integration of AI-driven automation into our daily operations. As a senior member of the team, you will set the benchmark for operational excellence, test cutting-edge ad tech, and help elevate our collective programmatic product.

Responsibilities

KeyResponsibilities

Strategic Leadership

• Develop and lead programmatic strategies, ensuring alignment with broader cross-channel plans and client business goals.

• Drive the adoption of AI and automation tools to optimize bidding, audience segmentation, and creative personalization.

• Act as a thought leader among peers, continuously challenging the status quo and onboarding next-generation programmatic solutions.

Campaign Management & PlatformExecution

• Oversee and execute hands-on campaign setup, targeting, optimization, and budgeting across DSPs (DV360, Amazon DSP, etc.).

• Ensure efficient and effective use of first-, second-, and third-party data, leveraging modern identity resolution tools with privacy-first frameworks in mind.

• Maintain rigorous quality assurance and ensure all campaigns follow industry best practices.

Insights & Cross-FunctionalCollaboration

• Analyze complex campaign data to generate actionable insights and high-impact performance recommendations.

• Work closely with channel specialists (e.g., Video, Audio, DOOH) and client teams to deliver seamless, integrated Connected Media strategies.

• Act as a trusted partner for clients, translating identity mechanics and technical metrics into clear business outcomes.

Qualifications

Profile & Mindset

You are genuinely curious about digital media and passionate about exploring identity solutions, tech platforms, and data-driven approaches. You combine this curiosity with a strong analytical mindset, enabling you to turn complex data into sharp performance improvements.

• The Innovator: You have a natural drive for development and thrive in a rapidly changing environment. You aren't afraid to experiment with AI and machine learning to find a competitive edge.

• The Collaborator: You naturally lead by example. You enjoy sharing knowledge, troubleshooting complex tech setups, and collaborating with your peers to elevate the team's output.

• The Strategist: You enjoy working both conceptually and hands-on, balancing big-picture vision with flawless operational execution.

What You Bring:

• Experience: 4+ years of hands-on experience in programmatic buying, digital media optimization, or ad tech.

• Platform Expertise: Strong, practical knowledge of major DSPs (DV360, Amazon DSP, or similar).

• Tech Savvy: Familiarity with or a strong interest in AI-driven media tools, predictive modeling, and automated optimization algorithms.

• Analytical Power: Excellent data literacy with the ability to turn numbers into compelling narratives (advanced Excel is a must; clean-room or SQL experience is a plus).
• Communication: Strong organizational and presentation skills for both internal teamwork and client-facing communication.
• Language: Fluency in English and Swedish (written and spoken).

Additional information

In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:

Career Opportunities Local and Global opportunities through the Power Of One.

Personal and Professional Learning Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.

Flexible Ways of Working We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.

Work Your World For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.

Mental Health The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.

Benefits Generous benefit package.

We look forward to your application!