Red Bull

Manufactures and markets energy drinks

Trade Marketing Channel Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeCairo, Cairo Governorate, EgyptNo salary listedIn-person

About the Job

Requirements

At least 5 years of experience in trade marketing, sales, or category management.
FMCG background is required; beverage industry experience is a plus.
Strong market planning and analytical skills.
Strong budget tracking and management skills.
Excellent interpersonal and communication skills.
Excellent problem-solving abilities.
Ability to work collaboratively in a team.
Proactive and innovative approach, with ability to challenge traditional approaches.

Responsibilities

Assist in developing trade marketing strategies and recommend trade-led activities based on trade and marketing experience.
Recommend and support trade activity proposals with commercial backing while upholding brand guidelines and protecting brand image.
Create and develop communication channels that support timely execution of Red Bull initiatives at internal, trade, or shopper level.
Educate and orientate the brand team through personal and electronic communication to deliver through-the-line activity in store.
Proactively exchange ideas between Marketing and Sales departments and challenge traditions.
Establish an internal network with Communications, Brand, Sales, Logistics, Finance, and other departments needed for efficient working.
Define the Perfect Store by channel for the market using the International Model marketing activity.
Support alignment across customers and channels regarding trade marketing activities.
Ensure the global POS toolkit is used effectively to adhere to brand guidelines and appropriately represent the brand, meet country needs and objectives in a financially viable way, and develop national POS only when international material is unsuitable and there is clear commercial benefit.
Identify opportunities and challenges and quantify opportunities.
Analyze sales development by customer, channel, distribution point, and other relevant dimensions.
Assess customer performance across all sales fundamentals.
Develop channel-specific strategies and tools or tactics for Retail, Impulse, C&C, and other channels.
Evaluate promotions.
Run Category Management projects with identified top customers.
Build relationships with identified top customers.
Attend face-to-face customer meetings to present and work with customers to improve category performance in their stores.
Interpret available data and shopper insight to develop tailored action plans to grow category turnover with each customer.
Provide initiatives and support to Key Account Managers serving non-top customers so they can implement them themselves.

Desired Qualifications

Beverage industry experience.

Job Description

Trade Marketing Management

Assist in the development of trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities.
Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

Alignment & Coordination of Sales & Marketing Activities

Through personal and electronic communication -- educate, orientate, and utilize the brand team to deliver through the line activity in store.
Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.
Establish an internal network with all departments necessary for efficient working - Communications, Brand, Sales, Logistics, Finance.
Define the Perfect Store by channel for your market using the International Model marketing activity.
Support the alignment across customers and channels in regard to trade marketing activities.

POS Tools Implementation & Development

Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized.

Business Insights

Identify opportunities and challenges. Quantify the opportunities.
Sales development analysis (by customer, by channel, by distribution point, etc.)
Customer performance in all sales fundamentals.
Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.)
Promotional evaluation.

Category Management

Run Category Management projects with the identified top customers.
Build relationships with the identified top customers.
Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.
Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.
For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

Qualifications

5+ years of experience in trade marketing, sales, or category management.
FMCG background is a must, beverage industry is a plus.
Strong market planning and analytical skills.
Strong budget tracking and management skills.
Excellent interpersonal & communication skills.
Excellent problem-solving abilities.
Ability to work collaboratively in a team.
Proactive, innovative, and able to challenge traditional approaches.

Additional Information

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

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