S

Samyang Foods

Food tech firm expanding bio, media

Area Sales Manager

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeAmstelveen, Netherlands€4.8k - €6.8k /mo

About the Job

Requirements

  • A Bachelor's degree in Business Administration, Marketing, Commerce, or a related field is required.
  • At least 5 years of experience in FMCG sales, distributor management, key account management, or business development is required.
  • Experience working with distributors, wholesalers, retailers, or international markets is required.
  • A proven track record of delivering sales growth and developing commercial partnerships is required.
  • Experience managing complex customer or distributor portfolios is required.
  • Strategic thinking, business planning, negotiation, financial acumen, and a Revenue Growth Management mindset are required competencies.
  • Relationship building, influencing, joint business planning, and distributor development are required competencies.
  • Coaching and people development, cross-functional collaboration, decision making, and accountability and ownership are required competencies.
  • Data-driven decision making, forecasting and planning, and business performance analysis are required analytical capabilities.

Responsibilities

  • Deliver sales, distribution, and profitability targets for the assigned market cluster.
  • Manage cluster performance from Gross Sales Value (GSV) to Net Sales, including Sales Cost management.
  • Develop annual business plans and growth strategies for assigned markets and distributors.
  • Identify opportunities to improve profitability, product mix, pricing, and investment efficiency.
  • Support Revenue Growth Management initiatives through pricing, portfolio, and promotional recommendations.
  • Develop strategic partnerships with distributors through Annual Business Planning processes.
  • Conduct regular Joint Business Reviews with distributors.
  • Monitor distributor performance against agreed key performance indicators.
  • Build distributor capabilities in retail execution, category development, and route-to-market effectiveness.
  • Lead distributor agreement implementation and governance processes.
  • Identify and develop new distributor opportunities where relevant.
  • Develop retail growth plans for key customers and retail chains.
  • Increase numeric and weighted distribution across assigned markets.
  • Support listing expansion, assortment optimization, visibility, and promotional execution.
  • Implement retailer- and channel-specific strategies.
  • Develop stronger relationships with key retail stakeholders through distributors.
  • Assess route-to-market effectiveness and identify opportunities for improvement.
  • Support segmentation and development of Organized Trade and Ethnic channels.
  • Develop outlet segmentation frameworks together with distributors.
  • Monitor execution standards and market implementation.
  • Drive Perfect Store and retail activation initiatives in collaboration with Trade Marketing.
  • Lead and develop a small cluster team consisting of a Junior Area Sales Manager and a Customer Service Specialist.
  • Provide coaching, prioritization, and performance guidance.
  • Foster cross-functional collaboration with Trade Marketing, Supply Chain, Finance, and Marketing.
  • Contribute to the development of future commercial capabilities across the business.
  • Lead forecasting and sales planning activities within the cluster.
  • Ensure high-quality market and distributor information.
  • Monitor sales performance, distribution KPIs, and customer profitability.
  • Use data and insights to identify growth opportunities and risks.
  • Participate in monthly business reviews and planning cycles.

Desired Qualifications

  • Experience in European FMCG markets is preferred.
  • Experience within Food, Beverage, Asian Foods, or Consumer Goods industries is preferred.
  • Experience in retail development, route-to-market management, or category management is preferred.
  • Initial people leadership, project leadership, or coaching experience is an advantage.

About the Company

Samyang Foods

Food tech firm expanding bio, media

Samyang Roundsquare develops a broad food-tech ecosystem that blends food and science to nourish both body and mind. It creates a new food culture influenced by science, with activities spanning food products and services, bio, networks, content, and commerce. Unlike traditional food companies that focus mainly on products, it aims to build an integrated platform and communities around food, technology, and digital content. The company’s goal is to expand its impact globally and contribute to people’s well-being while pursuing its long-term vision of “Food for Thought” and celebrating its centennial.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Seoul, South Korea
Founded
1961

Recently Posted Jobs

Explore more opportunities at Samyang Foods

See more jobs