Associate Director - Digital Marketing and Advertising, Advancement and Alumni Engagement

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Description

The Division of Advancement and Alumni Engagement utilizes resources, technology, and business for the purpose of soliciting alumni, donor engagement, donor research, and stewardship throughout Emory University and Health Systems. Our mission is to inspire and steward meaningful, lasting relationships. We are currently seeking an Associate Director, Digital Marketing and Advertising.

The Digital Experience team translates designs and functional requirements into live, scalable technical implementations with a passion to engage and persuade donors to invest in the work of Emory. This position will report to the Director of Digital Marketing and Advertising.

KEY RESPONSIBILITIES:

• Guides the digital marketing efforts of Advancement and Alumni Engagement.
• Develops and executes comprehensive strategic digital marketing plans, researches and identifies digital trends, and tracks and analyses performance of digital campaigns to formulate enhanced strategies across email, digital advertising, and the SMS channels for the division.
• Uses analytics to develop and implement digital strategies that drive constituent engagement that support division strategic goals, broadens exposure, or increases alumni/donor pride, involvement and investment in the university.
• Adheres to policy relating to program initiatives.
• Collaborates with key stakeholders across Emory and the division to achieve goals.
• Disseminates routing and reviews concepts, copy, and layout with stakeholders to compile feedback.
• Stays abreast of pertinent laws, and implements use of latest trends in marketing, video, social media, and digital strategies.
• Works with external vendors.
• Performs related responsibilities as required.

ADDITIONAL JOB DETAILS: In addition to the duties outlined above, the Associate Director may be required to:

• Integrate and optimize digital marketing tactics to drive development goals for the University.

• Leverage AI for omni-channel marketing automation to deliver individualized audience experience.

• Stay abreast of emerging digital marketing trends and identify ways to implement them.

• Formulate and deliver digital ad campaigns across multiple platforms (Meta, Google, Spotify, LinkedIn, etc.).

• Design and executive robust multivariant testing program.

• This position requires coming in person two days a week. 

MINIMUM QUALIFICATIONS:

• A bachelor's degree and three years of professional experience in marketing automation, OR an equivalent combination of experience, education, and/or training.

PREFERRED QUALIFICATIONS: 

• Successful candidates will have advanced knowledge and experience in digital marketing leveraging various technologies including Salesforce Marketing Cloud or similar software/platform including text and social media. Strong analytical skills.
• Experience in analyzing customer behavior across digital channels and formulating strategies to enhance engagement.
• Strong writing and editing skills.
• Experience working with AMPscript, HTML/CSS, and SQL.
• Experience in digital storytelling and design.
• Experience working with electronic communications and websites, various technologies including strong skills in Adobe Creative Suite, CSS, SMS, content design and management systems, HTML, mass email applications, team-based fundraising tools, and crowdfunding platforms.
• Advanced knowledge and experience with Microsoft Office Suite, database and project management software, web reporting/analysis, and CRM systems.
• An aptitude in mastering new software, applications, and databases.
• Strong organizational, interpersonal and problem-solving skills with the ability to manage multiple projects simultaneously, and navigate a complex work environment.
• Commitment to delivering excellent customer service, the ability to work independently as well as collaboratively, and comfort working with ambiguity.
• Possess a high level of professionalism and commitment to confidentiality with sound judgment and discretion.
• Flexibility to accommodate changing priorities and deadlines.

NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to Emory University on a flexible weekly schedule based upon business needs. Schedule is based on agreed upon guidelines of department. This role requires residency in the state of GA. Emory reserves the right to change remote work status with notice to employee.

Additional Details

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. Emory University does not discriminate in admissions, educational programs, or employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Students, faculty, and staff are assured of participation in university programs and in the use of facilities without such discrimination. Emory University complies with Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity, and affirmative action (for protected veterans and individuals with disabilities). Inquiries regarding this policy should be directed to the Emory University Department of Equity and Civil Rights Compliance, 201 Dowman Drive, Administration Building, Atlanta, GA 30322. Telephone: 404-727-9867 (V) | 404-712-2049 (TDD). Emory University is committed to ensuring equal access and providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to seek a reasonable accommodation, please contact the Department of Accessibility Services at [email protected] or call 404-727-9877 (Voice) | 404-712-2049 (TDD). We kindly ask that requests be made at least seven business days in advance to allow adequate time for coordination.