J

J.Crew

Direct-to-consumer apparel retailer and brand

Manager – Public Relations - Events & VIP

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Five to seven years of experience in public relations, communications, or brand marketing, ideally within fashion, retail, or a culturally relevant consumer brand.
  • Demonstrated experience developing and executing consumer media strategies and securing meaningful earned media coverage.
  • Strong existing relationships across fashion, lifestyle, culture, entertainment, and consumer media.
  • Experience supporting executive communications and working with senior leadership.
  • Experience leading public relations events and working across VIP, stylist, and celebrity relations.
  • Strong understanding of the evolving media and cultural landscape and ability to identify stories that resonate beyond traditional fashion press.
  • Exceptional written and verbal communication skills, with strong storytelling and messaging instincts.
  • Experience managing external agency partners.
  • Ability to balance long-term strategy with fast-moving day-to-day execution.
  • Strong judgment, discretion, and ability to operate effectively with senior internal and external stakeholders.

Responsibilities

  • Manage consumer media strategy across men’s, women’s, and kids’ fashion, lifestyle, culture, entertainment, retail, and broader consumer media.
  • Develop proactive public relations strategies for seasonal campaigns, product launches, brand initiatives, and key cultural moments.
  • Identify compelling narratives and new angles that extend brand storytelling beyond individual product launches and traditional fashion coverage.
  • Lead relationship development with editors, reporters, and key media contacts.
  • Oversee development of press materials, pitches, media alerts, talking points, and other external communications.
  • Identify opportunities to sustain key brand narratives and build longer-term media stories around the company’s products, people, and brand strategy.
  • Partner with external public relations agencies to establish priorities, guide outreach, and ensure strategies support broader brand objectives.
  • Monitor the media and cultural landscape for emerging opportunities, potential risks, and relevant brand conversations.
  • Oversee coverage reporting and translate results and learnings into recommendations for future public relations strategy.
  • Support the Director of Public Relations & Brand Marketing in developing and executing executive media strategy.
  • Identify opportunities for executive interviews, profiles, panels, speaking engagements, and thought-leadership moments with Corporate Communications.
  • Develop briefing materials, key messages, talking points, and background documents for executive media opportunities.
  • Support preparation and coordination for executive interviews and external appearances.
  • Manage strategy and execution for public relations events, dinners, and activations.
  • Develop event objectives and ensure events support broader communications and brand priorities.
  • Oversee press, talent, and VIP guest-list strategy with the Director and broader team.
  • Manage external agencies, production partners, and vendors to ensure events meet brand standards.
  • Oversee invitations, guest communications, run-of-show, and on-site public relations execution.
  • Identify opportunities to maximize press and cultural impact before, during, and after key brand events.
  • Oversee VIP and stylist relations strategy, ensuring outreach supports seasonal product and brand priorities.
  • Build and maintain relationships across celebrity, stylist, publicist, and broader cultural networks.
  • Develop proactive product-placement and gifting strategies around key launches and cultural moments.
  • Identify opportunities for organic celebrity dressing and product visibility.
  • Support day-to-day gifting requests, stylist pulls, dressing opportunities, and proactive outreach.
  • Track placements and relationship development to inform ongoing VIP strategy.
  • Support talent and cultural casting.
  • Partner with Brand Marketing, Creative, Social, Merchandising, E-commerce, and other cross-functional teams to develop integrated storytelling strategies.
  • Work with the Director of Public Relations & Brand Marketing to translate broader brand and business priorities into actionable communications plans.
  • Manage external public relations agencies and partners, setting clear objectives, deliverables, and expectations.
  • Own team operational needs, including budgets, contracts, invoices, product orders, and other administrative workflows.

Desired Qualifications

  • Experience in fashion, retail, or a culturally relevant consumer brand.

About the Company

J.Crew

Direct-to-consumer apparel retailer and brand

J.Crew sells clothing and accessories through direct-to-consumer channels including catalogs, its own stores, and online retail, offering classic American preppy style with a range of moderately priced pieces. Its products come from in-house design and seasonal collections, and customers browse and purchase items via catalogs, a network of stores, or the website, with sizing, colors, and fits described on product pages. The company differentiates itself by its long-standing prep-inspired aesthetic, strong brand heritage, and a direct-to-consumer model that combines catalog, retail, and e-commerce experiences under one umbrella, along with successful offshoots like Madewell that target different segments. The company’s goal is to rebuild its iconic status in a changing retail environment, restore profitability after debt-heavy restructurings, and regain steady growth and market relevance.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
1983

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