Marketing Manager

Job Summary:

Key Responsibilities:

Content Creation and Thought Leadership:

• Develop and maintain a weekly newsletter focused on actionable insights for enterprises implementing AI. Highlight recent research, case studies, success stories, and failures in the enterprise AI space. Include Workhelix’s perspective and actionable takeaways for readers.
• Collaborate with company leadership to create thought leadership content, including blogs, articles, and white papers.
• Manage website content, keeping it updated with best practices, industry trends, and Workhelix’s unique perspective.

Social Media Management:

• Establish and manage Workhelix’s social media presence on platforms such as LinkedIn, X, and others as relevant.
• Regularly post updates, thought leadership pieces, and other engaging content to both company and founder accounts.
• Monitor engagement and performance metrics to optimize content strategy.

Marketing Strategy and Positioning:

• Develop and refine Workhelix’s value proposition and product positioning. 
• Collaborate with Sales and Product teams to test and iterate on product positioning and messaging.
• Create messaging frameworks that resonate with target audiences and that differentiate Workhelix from competitors.

Marketing Execution:

• Develop GTM materials such as marketing one-pagers, FAQs, and sales enablement documents.
• Run email campaigns to nurture leads, drive engagement, and convert prospects.
• Conduct experiments to increase MQLs and optimize conversion rates through a variety of channels (organic and paid), constantly assessing experiment performance through KPI dashboards.
• Collaborate with Sales to develop and refine conference and speaking strategy for Cofounders.

Event Marketing:

• Own the event marketing strategy for Workhelix, from major conferences to curated executive roundtables.
• Identify high-impact events where Workhelix should have a presence and manage our involvement end-to-end.
• Coordinate speaking opportunities for leadership, develop event collateral, and support lead capture and follow-up strategy.
• Work closely with Sales and GTM to align event presence with pipeline goals and audience targeting.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing in B2B or tech-enabled services companies.
• At least a few years of experience developing and executing product positioning strategies, including market research, competitive analysis, and messaging frameworks.
• At least a few years of experience working at an early-stage (series A or B) start-up or similar environment.
• Strong understanding of marketing strategy, GTM execution, and lead generation.
• Excellent written and verbal communication skills with the ability to distill complex topics into clear and concise language.
• Data-driven mindset with the ability to experiment rapidly, analyze performance metrics, and adapt strategies accordingly.
• Ability to independently create on-brand marketing materials using design tools such as Canva or Figma.
• Self-starter with strong organizational and project management skills.
• Experience working in a startup or high-growth environment.
• Familiarity with AI/ML technologies or enterprise transformation topics is a plus.