Full-Time

Senior Manager

Content

Updated on 2/5/2025

GOAT Group

GOAT Group

1,001-5,000 employees

Marketplace for authentic sneakers and apparel

Consumer Software
Consumer Goods

Compensation Overview

$136k - $170kAnnually

Senior

Los Angeles, CA, USA

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Data Analysis

You match the following GOAT Group's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of relevant experience in content creation, social strategy, and management with a supporting portfolio of digital content and a list of published work
  • A Data and Social mindset and a passion for Fashion, Sneakers and Resell
  • Experience working on zero-to-one projects and enhancing well-established core systems
  • Exceptional project management skills, including experience with content management systems and digital campaign integration
  • Exceptional communication and presentation skills to all levels of an organization
Responsibilities
  • Use storytelling, data, and design thinking to build a cross-functional experience for the alias brand
  • Help develop and execute a content strategy across alias channels: web and app, socials, CRM, and physical locations
  • Produce content, campaigns and experiences that resonate with sellers: from ideation to launch, explore various formats (market reports, selling guides, space activations, etc.) and expand them to socials to grow the community
  • Partner with Data Analytics and Merchandising teams to manage and maintain a content calendar that integrates meaningful cultural events and key market trends throughout the year and globally
  • Lead and manage a cross-functional pod of internal and external talent to deliver high-quality work at various deadlines

GOAT Group operates four brands—GOAT, Flight Club, Grailed, and alias—focused on providing authentic sneakers, apparel, and accessories to a global community of over 50 million members in 170 countries. The company connects buyers and sellers through its platforms, ensuring product authenticity with strict verification processes. Revenue is generated through transaction fees, premium services, and partnerships. GOAT Group stands out in the competitive fashion and streetwear market by catering to sneaker enthusiasts, fashion-forward individuals, and collectors, while leveraging its technological infrastructure to create a secure and seamless marketplace experience.

Company Stage

Series F

Total Funding

$479.2M

Headquarters

Bellflower, California

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • GOAT's $300M funding boosts growth and expansion opportunities in global markets.
  • Rising sneaker culture expands GOAT's customer base and market potential.
  • Collaborations with high-profile designers attract fashion-forward consumers to GOAT's platform.

What critics are saying

  • FTC's $2M penalty may harm GOAT's reputation and consumer trust.
  • Intensifying competition in sneaker and streetwear markets could erode GOAT's market share.
  • Integration challenges from Grailed acquisition may distract from GOAT's core operations.

What makes GOAT Group unique

  • GOAT Group offers a unique marketplace for authentic sneakers and streetwear.
  • The company operates globally with 13 physical locations and extensive e-commerce platforms.
  • GOAT ensures product authenticity through rigorous verification processes, enhancing buyer trust.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave