GOAT Group

GOAT Group

Marketplace for authentic sneakers and apparel

About GOAT Group

Simplify's Rating
Why GOAT Group is rated
A+
Rated A on Competitive Edge
Rated A+ on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

1,001-5,000

Company Stage

Series F

Total Funding

$479.2M

Headquarters

Bellflower, California

Founded

2010

Overview

GOAT Group operates four brands—GOAT, Flight Club, Grailed, and alias—focused on providing authentic sneakers, apparel, and accessories to a global community of over 50 million members in 170 countries. The company connects buyers and sellers through its platforms, ensuring product authenticity with strict verification processes. Revenue is generated through transaction fees, premium services, and partnerships. GOAT Group stands out in the competitive fashion and streetwear market by catering to sneaker enthusiasts, fashion-forward individuals, and collectors, while leveraging its technological infrastructure to create a secure and seamless marketplace experience.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • GOAT's $300M funding boosts growth and expansion opportunities in global markets.
  • Rising sneaker culture expands GOAT's customer base and market potential.
  • Collaborations with high-profile designers attract fashion-forward consumers to GOAT's platform.

What critics are saying

  • FTC's $2M penalty may harm GOAT's reputation and consumer trust.
  • Intensifying competition in sneaker and streetwear markets could erode GOAT's market share.
  • Integration challenges from Grailed acquisition may distract from GOAT's core operations.

What makes GOAT Group unique

  • GOAT Group offers a unique marketplace for authentic sneakers and streetwear.
  • The company operates globally with 13 physical locations and extensive e-commerce platforms.
  • GOAT ensures product authenticity through rigorous verification processes, enhancing buyer trust.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$479.2M

Above

Industry Average

Funded Over

8 Rounds

Series F funding comparison data is currently unavailable. We're working to provide this information soon!
Series F Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

0%
PYMNTS
Dec 4th, 2024
Ftc Sends Refunds In Case Alleging False Promises Of ‘Fast Shipping’

The Federal Trade Commission (FTC) is sending refunds to consumers it says were affected by a case in which marketer SuperGoodDeals.com allegedly promised “next-day shipping” of personal protective equipment (PPE) during the pandemic but often did not ship the merchandise for weeks.The agency is sending over $114,000 in checks to 4,583 consumers, the FTC said in a Wednesday (Dec. 4) press release.SuperGoodDeals.com did not immediately reply to PYMNTS’ request for comment.The FTC took action against the company and its owner, Kevin Lipsitz, in July 2020, alleging that the seller’s tactics violated the FTC Act and the FTC’s Mail Order Rule.In February, the agency announced a proposed court order, agreed to by Lipsitz and SuperGoodDeals.com, that required that the company adhere to a permanent ban on selling PPE, a prohibition on misleading shipping promises, a prohibition on other deceptive practices and a turnover of about $146,000 to the FTC.“Failing to adhere to promised fast shipping times for facemasks, or any other product for that matter, isn’t just unscrupulous — it’s illegal,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said at the time in a press release. “The FTC will take strong action against those engaging in such practices.”The FTC said in June that its lawsuits resulted in over $324 million in refunds to consumers in 2023.That total includes money returned to consumers as a result of all FTC cases, whether the refund program was administered by the FTC, other federal agencies or the defendants, according to the agency’s annual report on refunds.The FTC itself refunded $137.7 million in 2023, and 1.4 million people cashed FTC payments.On Monday (Dec. 2), the FTC said it ordered online sneaker and apparel retailer GOAT to pay over $2 million to consumers, alleging that the company violated the agency’s rules around shipping practices.Among the FTC’s allegations in the complaint is one that GOAT did not give buyers the option of cancelling an order in cases in which the goods were shipped later than promised.Reached by PYMNTS at the time, a GOAT spokesperson provided an emailed statement saying that the company settled the matter with the FTC to avoid the cost and time of litigation, and that it is “confident in the products we sell and the way we sell them.”

PYMNTS
Dec 2nd, 2024
Ftc Orders Goat To Pay $2 Million, Alleging Shipping Violations

The Federal Trade Commission (FTC) has ordered online sneaker and apparel retailer GOAT to pay over $2 million to consumers, alleging that the company violated the agency’s rules around shipping practices. In its complaint, the FTC alleges that GOAT did not give buyers the option of cancelling an order in cases in which the goods were shipped later than promised, rejected many return requests of goods that were not as described, made it difficult for consumers to complain, and provided full refunds only to those who escalated their return requests, the agency said in a Monday (Dec. 2) press release. “When an online business promises to protect consumers’ purchases, it must have the appropriate systems in place to make sure those protections can be implemented,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in the release. “Forcing customers to jump through hoops or keep complaining in order to get a promised refund is also unacceptable under the law.”

Google
Jan 4th, 2024
Discover and Shop What's Next | Highsnobiety

Highsnobiety is a global fashion and media brand passionate about product and the stories that shape them. Discover and shop what's next.

PYMNTS
Dec 8th, 2022
Rent The Runway’S Revenues Rise As Consumers Embrace Borrowed Fashion

Rent the Runway achieved record revenue as its bargain-hunting customers sought deals on everyday fashion. The company said its revenue for the quarter rose 31% year-over-year, while its active user base increased, with subscribers beginning to use the fashion rental and retail service for more than just special events. Speaking during an earnings call Wednesday (Dec. 7), CEO and Co-founder Jennifer Hyman noted that three years ago, customers used their subscriptions for work and special occasions 55% of the time

PYMNTS
Nov 9th, 2022
Realreal Overhauls Consignment Structure In Quest For Profitability

In its ongoing quest for profitability, luxury resale platform The RealReal said Tuesday (Nov. 8) that it has overhauled its commission structure and will charge more for low-priced transactions that have typically resulted in losses. The announcement came as part of the company’s third-quarter earnings report, in which it outlined a four-fold strategy aimed at becoming profitable at a time when reCcommerce firms are struggling and its own stock has fallen 90% this year

Recently Posted Jobs

Sign up to get curated job recommendations

GOAT Group is Hiring for 31 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update GOAT Group's jobs every few hours, so check again soon! Browse all jobs →