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GOAT Group

Global authentic sneakers marketplace with verification

Overview

GOAT Group operates four brands—GOAT, Flight Club, Grailed, and alias—creating a global marketplace for authentic sneakers, apparel, and accessories. The platforms let buyers and sellers list items, browse offerings, and complete transactions, while GOAT Group performs rigorous verification to ensure authenticity. It earns revenue from transaction fees, premium services, and partnerships, supported by a scalable technology infrastructure that keeps listings secure. Its goal is to provide a trusted, worldwide marketplace where buyers can confidently buy and sellers can confidently sell authentic items.

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About GOAT Group

Simplify's Rating
Why GOAT Group is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Consumer SoftwareConsumer Goods

Company Size

501-1,000

Company Stage

Series F

Total Funding

$492.7M

Headquarters

Los Angeles, California

Founded

2010

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Simplify's Take

What believers are saying

  • GOAT Group launched Sneakers.com on March 31, 2026, signaling adjacent-category expansion.
  • April 29, 2026 Flight Club and GOAT drops show brand partnerships still convert.
  • Grailed released its annual marketplace report January 12, 2026, implying continued merchant engagement.

What critics are saying

  • FTC order on December 2, 2024 forces $2,013,527 refunds and restricts shipping practices.
  • GOAT's workforce fell from 1,650 in 2023 to 1,077 by March 2026.
  • A trust scandal or repeated FTC enforcement would kill buyer confidence and seller liquidity.

What makes GOAT Group unique

  • GOAT and Flight Club pair marketplace liquidity with physical authentication centers across 170 markets.
  • Sneakers.com, launched March 31, 2026, widens GOAT into lower-priced, broader footwear demand.
  • Grailed and Flight Club extend GOAT beyond sneakers into streetwear and limited-edition drops.

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Funding

Total Funding

$492.7M

Above

Industry Average

Funded Over

9 Rounds

Series F funding comparison data is currently unavailable. We're working to provide this information soon!
Series F Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Sick Leave

Company News

PYMNTS
Dec 4th, 2024
Ftc Sends Refunds In Case Alleging False Promises Of ‘Fast Shipping’

The Federal Trade Commission (FTC) is sending refunds to consumers it says were affected by a case in which marketer SuperGoodDeals.com allegedly promised “next-day shipping” of personal protective equipment (PPE) during the pandemic but often did not ship the merchandise for weeks.The agency is sending over $114,000 in checks to 4,583 consumers, the FTC said in a Wednesday (Dec. 4) press release.SuperGoodDeals.com did not immediately reply to PYMNTS’ request for comment.The FTC took action against the company and its owner, Kevin Lipsitz, in July 2020, alleging that the seller’s tactics violated the FTC Act and the FTC’s Mail Order Rule.In February, the agency announced a proposed court order, agreed to by Lipsitz and SuperGoodDeals.com, that required that the company adhere to a permanent ban on selling PPE, a prohibition on misleading shipping promises, a prohibition on other deceptive practices and a turnover of about $146,000 to the FTC.“Failing to adhere to promised fast shipping times for facemasks, or any other product for that matter, isn’t just unscrupulous — it’s illegal,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said at the time in a press release. “The FTC will take strong action against those engaging in such practices.”The FTC said in June that its lawsuits resulted in over $324 million in refunds to consumers in 2023.That total includes money returned to consumers as a result of all FTC cases, whether the refund program was administered by the FTC, other federal agencies or the defendants, according to the agency’s annual report on refunds.The FTC itself refunded $137.7 million in 2023, and 1.4 million people cashed FTC payments.On Monday (Dec. 2), the FTC said it ordered online sneaker and apparel retailer GOAT to pay over $2 million to consumers, alleging that the company violated the agency’s rules around shipping practices.Among the FTC’s allegations in the complaint is one that GOAT did not give buyers the option of cancelling an order in cases in which the goods were shipped later than promised.Reached by PYMNTS at the time, a GOAT spokesperson provided an emailed statement saying that the company settled the matter with the FTC to avoid the cost and time of litigation, and that it is “confident in the products we sell and the way we sell them.”

PYMNTS
Dec 2nd, 2024
Ftc Orders Goat To Pay $2 Million, Alleging Shipping Violations

The Federal Trade Commission (FTC) has ordered online sneaker and apparel retailer GOAT to pay over $2 million to consumers, alleging that the company violated the agency’s rules around shipping practices. In its complaint, the FTC alleges that GOAT did not give buyers the option of cancelling an order in cases in which the goods were shipped later than promised, rejected many return requests of goods that were not as described, made it difficult for consumers to complain, and provided full refunds only to those who escalated their return requests, the agency said in a Monday (Dec. 2) press release. “When an online business promises to protect consumers’ purchases, it must have the appropriate systems in place to make sure those protections can be implemented,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in the release. “Forcing customers to jump through hoops or keep complaining in order to get a promised refund is also unacceptable under the law.”

Google
Jan 4th, 2024
Discover and Shop What's Next | Highsnobiety

Highsnobiety is a global fashion and media brand passionate about product and the stories that shape them. Discover and shop what's next.

PYMNTS
Dec 8th, 2022
Rent The Runway’S Revenues Rise As Consumers Embrace Borrowed Fashion

Rent the Runway achieved record revenue as its bargain-hunting customers sought deals on everyday fashion. The company said its revenue for the quarter rose 31% year-over-year, while its active user base increased, with subscribers beginning to use the fashion rental and retail service for more than just special events. Speaking during an earnings call Wednesday (Dec. 7), CEO and Co-founder Jennifer Hyman noted that three years ago, customers used their subscriptions for work and special occasions 55% of the time

PYMNTS
Nov 9th, 2022
Realreal Overhauls Consignment Structure In Quest For Profitability

In its ongoing quest for profitability, luxury resale platform The RealReal said Tuesday (Nov. 8) that it has overhauled its commission structure and will charge more for low-priced transactions that have typically resulted in losses. The announcement came as part of the company’s third-quarter earnings report, in which it outlined a four-fold strategy aimed at becoming profitable at a time when reCcommerce firms are struggling and its own stock has fallen 90% this year

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