Inactive
B

Betway

Online sports betting and casino gaming platform

Paid Social Specialist

Performance & Paid MarketingPosted on Oct 20
Full-timeIsraelNo salary listedHybrid

About the Job

Requirements

  • Experience in paid social media buying or digital performance marketing.
  • Exposure to performance-driven verticals such as iGaming, Nutra, Dating, or Gaming.
  • Familiarity with Meta Ads Manager and TikTok Ads Manager.
  • Basic understanding of key performance indicators, including cost per acquisition, return on ad spend, click-through rate, cost per mille, and conversion rate.
  • Ability to work with data, spreadsheets, and reporting tools.
  • Clear written and verbal communication and the ability to explain complex ideas.
  • Ability to collaborate with cross-functional teams.
  • Ability to manage multiple projects and tasks with strong organization and attention to detail.
  • Adaptability in fast-moving environments.

Responsibilities

  • Assist with campaign setup and execution across paid social platforms, including Meta (Facebook and Instagram), TikTok, and other relevant channels.
  • Support ad creative testing, audience testing, and budget pacing in line with predefined strategies.
  • Monitor campaign performance and flag trends, issues, or opportunities.
  • Compile and maintain campaign reports, dashboards, and performance summaries.
  • Perform basic optimizations under guidance, including pausing underperforming ads, adjusting budgets, and refreshing creatives.
  • Ensure accurate tracking and tagging, including pixels, events, and UTM parameters.
  • Collaborate with creative, tracking, and analytics teams to support campaign success.
  • Stay up to date with platform updates, ad formats, and paid social best practices.

Desired Qualifications

  • In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends.
  • Previous experience in the online gaming or casino industry, with an understanding of player behavior and industry regulations.
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions.
  • Experience developing and executing customer retention strategies.
  • Experience working in fast-paced, performance-focused environments.
  • Basic knowledge of tracking tools such as Meta Pixel, TikTok Pixel, and Google Tag Manager.
  • Exposure to international campaigns and multiple geographies.
  • Interest in growth marketing and paid user acquisition.

About the Company

Betway

Online sports betting and casino gaming platform

Betway is a global online sports betting and casino gaming operator, providing wagering on football, esports, cricket, horse racing, and other major sports alongside casino and live dealer games. The company operates under Malta Gaming Authority licensing and partners with clubs such as Arsenal, Chelsea, and Manchester City. What sets Betway apart is its sponsorship footprint across top-tier sports, including Formula 1. The goal is to deliver secure, entertaining betting and gaming experiences to customers worldwide.

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
Guernsey
Founded
2006

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