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IPG Mediabrands

Global media planning, buying, analytics

Senior Campaign Management

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • A successfully completed vocational qualification or degree in marketing, business, media studies, or an equivalent qualification.
  • Previous work experience in the online advertising industry and media planning.
  • Very good knowledge of advertising platforms and tools, including DCM, Flashtalking, IAS, Meta Business Manager, DSPs, and ad servers.
  • A basic understanding of advertising formats and their uses on different platforms.
  • Proficiency with Microsoft Office tools.
  • Fluent spoken and written German and good English skills.
  • Strong analytical thinking, numerical aptitude, organization, and self-management.
  • High attention to detail, precision, and data quality.
  • A proactive, independent, and structured approach, with problem-solving ability.
  • Ability to respond quickly and flexibly to changes in the market, platforms, and developments.
  • Communication and negotiation skills.

Responsibilities

  • Create production plans specifying requirements, delivery deadlines, and technical details for each advertising asset.
  • Ensure digital campaigns launch smoothly on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms, including correct tracking-code and advertising-asset implementation.
  • Coordinate technically with ad operations teams, creative agencies, and internal stakeholders to ensure campaigns are delivered accurately.
  • Work between media planning and inventory partners, including external service providers and marketers.
  • Coordinate with publishers and marketers.
  • Regularly monitor campaign performance against relevant key performance indicators, including clicks, impressions, conversions, and cost per acquisition, and identify deviations and optimization opportunities.
  • Prepare detailed performance analyses and regular reports for internal stakeholders.
  • Derive concrete recommendations for action from campaign data.
  • Ensure data quality and accurate capture of relevant metrics.
  • Check that advertising assets are delivered correctly and landing pages function properly.
  • Identify and resolve technical issues during campaigns, working with ad operations and activation teams to find solutions.
  • Optimize internal processes and tools to improve campaign efficiency and effectiveness.

About the Company

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IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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