Full-Time
SaaS CDP unifying customer data profiles
$190k - $260k/yr
Seattle, WA, USA
Hybrid
Four in-office days per week with one remote workday on Wednesdays.
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Amperity runs a subscription-based customer data platform that turns scattered customer data into unified, accurate profiles using patented identity resolution. The platform ingests data from many sources, cleans and reconciles it, and provides tools for data integration, identity resolution, and customer analytics. These profiles power more effective marketing campaigns, better customer service, and deeper business insights. The company also offers professional services to help with implementation and optimization. Amperity differentiates itself through its patented identity resolution technology and proven ROI, serving global retail and hospitality brands with a SaaS model that emphasizes measurable returns. The goal is to help organizations turn raw data into actionable customer insights that improve marketing effectiveness, customer experiences, and overall business performance.
Company Size
201-500
Company Stage
Series D
Total Funding
$187M
Headquarters
Seattle, Washington
Founded
2016
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100% employee healthcare coverage
Transportation subsidies
A comfortable work environment with plenty of snacks, and other employee experience perks like events and activities
Both in-person and remote
Self-managed PTO
Inclusive environment
IDC MarketScape names amperity a Leader in AI-Enabled Customer Data Platforms for B2C Users. Amperity today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled CDPs for B2C Users 2026 Vendor Assessment. SEATTLE - June 30, 2026 - Amperity, the AI-powered Customer Data Cloud, today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment (doc #US53952526, June 2026). According to the IDC MarketScape, "Amperity is positioned in the Leaders category" and is particularly relevant for enterprise B2C organizations where "durable identity, data quality, marketer usability, and cross-functional operationalization matter as much as profile unification itself." As enterprise AI adoption accelerates, organizations are discovering that AI is only as effective as the customer context it can trust and act on. According to the report, "The role of the modern CDP extends beyond data unification. In the future, CDPs need to take on an expanded definition and serve as the context layer by exposing customer context (e.g., intent), organizational context (e.g., brand voice), and decision context (e.g., how the decision was made, who made it) that humans and AI agents can act on." The IDC MarketScape highlights Amperity's key strengths, including: * Identity resolution. Amperity's identity capabilities are a defining part of the offering. The platform supports deterministic, probabilistic, graph-based, household, and consent-aware resolution, which is well suited to brands managing multiple identifiers, channels, and business units while seeking a more persistent customer record. * Schema and data readiness. The platform shows broad coverage for schema management, automated mapping suggestions, schema drift detection, data observability, and standard customer objects. Combined with extensive out-of-the box attributes and onboarding automation, this supports faster movement from raw data to usable profiles and measures. * Segmentation and journeys. Amperity demonstrates broad coverage across segmentation and journey orchestration, including real-time and behavioral segments, predictive audiences, trigger-based flows, next-best-action decisioning, conflict resolution, and AI-assisted design. Customer Data Assistant enables marketers to build complex segments and journeys using natural language, removing the technical bottleneck. * Lakehouse alignment and deployment flexibility. Amperity's architecture supports hybrid deployment patterns and zero-copy data sharing with platforms such as Snowflake and Databricks. That makes the product relevant for enterprises that want CDP capabilities without forcing a wholesale departure from existing warehouse, governance, or data engineering practices. "Enterprise AI is only as effective as the customer context behind it. As organizations move beyond experimentation and into production, they need data they can trust and context that's current enough for AI to make confident decisions," said Derek Slager, co-founder & co-CEO at Amperity. "We're honored to be recognized as a Leader because we believe it validates our approach to building trusted customer context that marketers and AI systems can confidently use." The IDC MarketScape also noted, "Consider Amperity when the primary requirement is to create a durable customer data foundation for a large B2C enterprise with fragmented first-party data across brands, regions, legacy systems, or channels. The product is particularly relevant when identity resolution, profile accuracy, data quality, and marketer access to trusted audiences are prerequisites for improving personalization, life-cycle orchestration, media efficiency, loyalty, or unknown-to-known conversion." "The next phase of B2C personalization will depend on whether a brand's customer data and context are trustworthy enough for humans and AI agents to act with the same confidence," said Tapan Patel, Research Director, AI-Enabled Customer Data and Analytics, IDC. "Organizations need customer data platforms that combine durable identity, trusted data, and governed customer context to support both today's personalization requirements and emerging AI-driven decisioning." About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers. About amperity. Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals to power more relevant decisions across marketing, service, analytics and AI systems. More than 400 leading brands worldwide, including Accent Group, Alaska Airlines, DICK'S Sporting Goods, BECU and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London and Melbourne. Learn more at amperity.com.
Amperity recognized as Leader in Snowflake's Modern Marketing Data Stack report. Amperity helps brands turn trusted customer context into real-time decisions and action through its collaboration with Snowflake AI Data Cloud SEATTLE - June 22, 2026 - Amperity, the AI-powered Customer Data Cloud, today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Leader in Data and Identity in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Amperity was identified in Snowflake's report as a Leader in the Data and Identity category for helping organizations unify fragmented customer data into trusted, AI-ready customer profiles that power real-time decisioning and action. Now in its fifth year, Snowflake's Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate - from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust. "AI only creates value when brands can recognize customers, understand their context and respond in the moments that matter. That requires more than access to data. It requires trusted customer context that systems, teams, and AI can act on in real time," said Bridget Perry, Chief Marketing Officer at Amperity. "Together with Snowflake, we're helping brands turn customer signals into decisions and action." By combining Amperity's trusted customer context with Snowflake's AI Data Cloud, brands can turn customer signals into decisions and action across the full customer lifecycle. "As marketing shifts from workflows built around campaigns to systems built around real-time decisions, trusted and interoperable customer data becomes foundational," said Denise Persson, Chief Marketing Officer at Snowflake. "Amperity helps brands activate that data into connected experiences and AI-driven outcomes at scale." Learn how leading organizations are building AI-ready marketing systems grounded in trusted customer data in Snowflake's Modern Marketing Data Stack report. About amperity. Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals to power more relevant decisions across marketing, service, analytics and AI systems. More than 400 leading brands worldwide, including Accent Group, Alaska Airlines, DICK'S Sporting Goods, BECU and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London and Melbourne. Learn more at amperity.com.
Amperity, an AI-powered customer data platform, has appointed Bridget Perry as chief marketing officer. Perry brings over 20 years of experience scaling B2B SaaS companies through major technology transitions. Most recently CMO at Later, Perry previously led marketing at Contentful, driving 70% year-over-year growth for two consecutive years. She also held senior roles at Adobe, helping scale its digital experiences business from $300 million to $3 billion during its cloud transition, and at Microsoft. Perry will oversee global marketing strategy, brand and communications, focusing on strengthening Amperity's category leadership and accelerating enterprise expansion across retail, travel, hospitality and financial services. The appointment comes as enterprises face pressure to demonstrate measurable returns on AI investments, requiring unified customer data foundations.
L.L.Bean selects Amperity to revamp end-to-end customer journeys and boost loyalty. Iconic retailer will leverage Amperity's Customer Data Cloud to deliver more personalized, retention-focused experiences SEATTLE-(BUSINESS WIRE)-L.L.Bean, Inc., the iconic outdoor lifestyle retailer, has selected Amperity to power a new era of personalization across customer experiences. With Amperity, L.L.Bean will use deeper insights to grow loyalty and brand affinity. Teams will be empowered to better understand customers, respond faster, and deliver the right experiences. The partnership will replace outdated systems, streamline workflows, and ensure every customer interaction is relevant and timely. "At L.L.Bean, we pride ourselves on creating experiences that inspire people to get outside," said Emily Elting, director of insights & analytics at L.L.Bean. "By partnering with Amperity, we can better understand our customers' needs, act on insights in real time, and ensure every interaction reflects the quality and craftsmanship our brand is known for." Amperity will enable L.L.Bean to: * Unify inputs into a single, accurate view accessible to the teams that need it * Use predictive insights to deliver timely, relevant interactions and content that customers value * Orchestrate personalized journeys across multiple channels Multi-channel activations include email, direct mail, web personalization, loyalty marketing, and catalogs. "L.L.Bean has always set a high bar for how they show up for their customers," said Rob Ferguson, CRO of Amperity. "With Amperity, they can recognize customers wherever they engage and deliver personalized experiences that feel consistent, relevant, and timely across every channel." About L.L.Bean L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In 2024, L.L.Bean donated over $6.8 million to outdoor and community-enriching organizations focused on increasing access to and inclusivity in the outdoors. L.L.Bean operates 68 stores in 19 states across the United States, along with 25 stores in Japan and 14 stores in Canada, in partnership with Jaytex Group. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, YouTube, Pinterest, and Instagram. About Amperity Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through powerful identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit amperity.com or follow us on LinkedIn, X, Facebook and Instagram.
Flydubai partners with Amperity to strengthen customer data capabilities. Dubai-based airline flydubai has entered into a strategic collaboration with Amperity, a leading AI-driven customer data platform, to modernize its customer data management framework and elevate the overall passenger experience. The initiative forms part of the airline's broader digital transformation strategy focused on innovation and customer-centric growth. The partnership integrates flydubai's vision for enhanced customer engagement with Amperity's advanced data intelligence technology. By connecting and analyzing traveler information in real time, the airline aims to achieve deeper personalization and deliver more relevant interactions throughout the customer journey. Through Amperity's platform, flydubai will be able to consolidate customer data from multiple channels and touchpoints. This unified view will enable the airline to better understand traveler preferences, support its Modern Airline Retailing roadmap, and empower teams to design more tailored offers and communications. Managing airline customer data presents unique challenges, as passenger information is often scattered across different booking systems, third-party agencies, and operational platforms. In many cases, travelers book without loyalty accounts or consistent identifiers. Amperity was selected for its ability to address these complexities through AI-powered identity resolution and an airline-specific data model designed to integrate fragmented information into a single, actionable profile. Since commencing operations in 2009, flydubai has served over 120 million passengers and continues to expand its global footprint. Commenting on the collaboration, Mohammed Hareb AlMheiri, Chief Procurement and Technology Officer at flydubai, said that leveraging Amperity will help the airline gain deeper insights into customer behavior and expectations. He added that the partnership will support flydubai's transition toward an Offer-Order-based ecosystem, enabling more timely and personalized communication with passengers. AlMheiri also emphasized that all passenger data is managed in accordance with international security standards and the Dubai Electronic Security Centre's Information Security Regulation framework, ensuring strong protection of customer information and system integrity. flydubai plans to utilize Amperity's Identity Keychain and multi-index Profile API to access and synchronize customer data across various systems, including marketing platforms, airport operations, in-flight services, and customer support channels. This integrated approach is expected to enhance both personalized engagement and operational efficiency. Currently, flydubai operates a network spanning more than 135 destinations across 58 countries, supported by a modern fleet of 97 Boeing 737 aircraft. The airline continues to expand its services and invest in technology to meet evolving passenger expectations. Derek Slager, Co-founder and CTO of Amperity, highlighted that modern airlines require platforms capable of managing large-scale, diverse data in real time. He noted that Amperity will enable flydubai to transform every data point - from bookings to day-of-travel interactions - into meaningful, personalized experiences. The collaboration underscores flydubai's ongoing commitment to digital innovation and customer-focused transformation. With Amperity's specialized capabilities, the airline is positioned to enhance marketing, communications, eCommerce, and operational processes while delivering a seamless and connected travel experience.