Senior Manager, Marketing Operations

CTG is seeking a Senior Manager, Marketing Operations to build and lead the company’s marketing operations function, creating the systems, processes, data standards, and reporting infrastructure needed to support scalable demand generation and measurable pipeline growth. Reporting to the Chief Marketing Officer, this hands-on leader will serve as the primary administrator and subject matter expert for HubSpot Marketing Hub while partnering closely with Demand Generation, Sales, Sales Operations, and business leaders to align campaign execution, lead management, technology, data, and performance measurement. The role may manage employees, contractors, or agency partners as the function grows.

Key Responsibilities

• Build the function: Design and implement the marketing operations operating model, including governance, roles, workflows, service-level agreements, campaign standards, capacity plans, documentation, and a roadmap for continued maturity. 
• Own HubSpot: Lead the administration, architecture, governance, and optimization of HubSpot Marketing Hub, including workflows, campaigns, forms, landing pages, lists, permissions, integrations, reporting, and data standards.
• Operationalize campaigns: Partner with Demand Generation, Events, Creative, Sales, and Sales Operations to build, test, launch, track, and optimize integrated campaigns and automated nurture programs.
• Manage lead flow: Own lead lifecycle architecture, including fit and engagement scoring, qualification criteria, lifecycle stages, routing logic, service-level agreements, recycling, handoff, and feedback loops with Sales.
• Develop segmentation: Define and maintain audience segments using demographic, behavioral, intent, engagement, account, and lifecycle data.
• Own the technology workflow: Partner with Sales Operations to optimize integrations between HubSpot, Microsoft Dynamics, and other marketing technologies, with clear system ownership, reliable synchronization, and accurate reporting.
• Ensure data quality: Establish and maintain governance standards for taxonomy, required fields, naming conventions, consent management, deduplication, database health, retention, and quality assurance, in partnership with the appropriate stakeholders to support compliance requirements.
• Measure performance: Build dashboards, funnel reporting, attribution models, and performance analyses that connect marketing activity to engagement, qualified pipeline, revenue, and return on investment.
• Optimize conversion: Translate performance data into clear recommendations for campaign optimization, audience strategy, budget allocation, funnel conversion, operational efficiency, and revenue growth.
• Enable adoption: Document processes, develop user guidance, and train marketing and cross-functional teams on HubSpot standards, campaign operations, reporting, and lead management practices.
• Scale responsibly: Evaluate emerging HubSpot capabilities, artificial intelligence features, integrations, and marketing technologies, and develop the staffing, budget, productivity, and technology plan required as the function grows.

Measures of Success

• Campaign launch accuracy, quality, and on-time execution
• Lead routing accuracy, speed to lead, and follow-up completion
• Conversion rates across lifecycle stages and progression to qualified pipeline
• Marketing-sourced and marketing-influenced pipeline and revenue
• HubSpot adoption, workflow reliability, and integration performance
• CRM and marketing database accuracy, completeness, and hygiene
• Reporting accuracy, dashboard adoption, and delivery of actionable insights
• Operational efficiency, process compliance, and stakeholder satisfaction
• Improvement in attribution, return-on-investment visibility, and decision quality

Required Qualifications

• Seven or more years of progressive experience in marketing operations or marketing automation is required. Experience spanning revenue operations, marketing technology, or related B2B functions is preferred.
• Demonstrated success establishing or significantly maturing a marketing operations function, operating model, or technology environment
• Strong working knowledge of complex B2B demand generation, account-based marketing, lead management, funnel measurement, attribution, and sales and marketing alignment
• Proven ability to design scalable campaign operations, lifecycle frameworks, scoring models, routing rules, service-level agreements, data governance, and quality-assurance processes
• Ability to translate performance data into clear insights, priorities, experiments, and executive recommendations
• Excellent program management, communication, collaboration, and change-management skills, with strong attention to detail
• Comfort operating as both a strategic function builder and a hands-on platform administrator in an evolving environment
• Bachelor’s degree in marketing, business, analytics, information systems, or a related field, or equivalent professional experience

Technology Proficiency

• HubSpot Marketing Hub: Expert-level proficiency with administration, workflows, campaigns, segmentation, lead scoring, lifecycle stages, forms, landing pages, reporting, permissions, governance, and integrations
• Microsoft Dynamics or comparable CRM platforms: Strong proficiency with data synchronization, field mapping, lead routing, campaign influence, shared reporting, and sales and marketing alignment
• Reporting and analytics: Advanced proficiency building dashboards, funnel reporting, attribution models, campaign analyses, and executive-ready insights tied to pipeline, revenue, and return on investment
• Data and compliance: Strong working knowledge of database governance, taxonomy, consent management, deliverability, deduplication, enrichment, campaign tracking, and quality assurance
• HubSpot certifications in Marketing Software, Marketing Hub Implementation, Revenue Operations, or related areas are preferred
• Familiarity with intent data, enrichment, artificial intelligence, integration, and marketing analytics tools is preferred

Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required.

CTG does not accept unsolicited resumes from headhunters, recruitment agencies, or fee based recruitment services for this role.

To Apply:

To be considered, please apply directly to this requisition using the link provided. Kindly forward this to any other interested parties. Thank you!

The expected base salary for this position ranges from $100,000 to $120,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, market factors, and where applicable, licensure or certifications obtained. In addition to salary, a competitive benefit package is also offered.

CTG, a Cegeka company, delivers IT and business solutions that enhance clients’ digital agility, empowering them to seize new opportunities and overcome any challenge. Backed by more than 60 years’ experience and a commitment to being a reliable, results-driven partner, we work shoulder to shoulder with clients to shape digital together. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. With more than 9,000 team members in over 15 countries, we combine global expertise with local insight to deliver innovative solutions. We operate across the Americas, Europe, and India, working with over 3,000 clients in many of today's highest-growth industries.

Together, we shape what’s next—working shoulder to shoulder to deliver impactful solutions for our clients and society. Our culture is built by the people who work at CTG, the values we hold, and the actions we take. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. At CTG, you’ll find a workplace where you are encouraged to grow, supported in your ambitions, and empowered to shape your own career journey. For more information, visit www.ctg.com.

CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.

CTG is an Equal Opportunity Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. CTG is fully committed to promoting employment opportunities for members of protected classes.