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Ardian and Rockfield acquire majority stake in The Social Hub Berlin. October 6, 2026 Ardian and Rockfield have acquired a majority stake in The Social Hub Berlin through their Purpose-Built Student Accommodation platform, establishing a new strategic partnership with The Social Hub. Located near Alexanderplatz, the 474-unit property combines student accommodation with extended and short-stay accommodation alongside spaces for the local community. The Social Hub will retain a minority interest in the property and continue to operate it under a long-term management agreement. The transaction represents the first investment completed under The Social Hub's new asset-light growth strategy, which will combine its operating platform with institutional investment for acquisitions and new developments across Europe. It follows Rockfield and Ardian's acquisition of the Blue Gate student residence in Aachen in summer 2025 and represents their second investment in Germany through their pan-European student accommodation strategy. Berlin has approximately 200,000 students, around a quarter of whom are estimated to be international, while the provision of purpose-built student accommodation stands at below 10%. The Berlin acquisition takes the total investment volume of Rockfield and Ardian's strategy to more than €1.16 billion, representing approximately 7,500 beds across Europe. The partnership also includes existing The Social Hub shareholders APG and GIC and establishes a framework for potential future investments. The Social Hub Berlin comprises 474 units across ten floors, combining student accommodation, extended stays and shorter hospitality stays with communal facilities. A refurbishment programme is planned as part of the transaction. The works will include upgraded accommodation, a new coworking area, expanded meeting and events facilities, a redesigned courtyard, a new gym, an enhanced food and beverage offer and a club lounge. Rockfield and Ardian's wider student accommodation strategy is focused on markets including Germany, the Netherlands, Italy, Iberia and France, targeting university destinations where demand for student accommodation exceeds supply. Mats Bartels, Investment Director Northern Europe at Rockfield, said: "Berlin is one of Europe's most attractive and undersupplied student housing markets, making this hybrid asset a strong and unique addition to our growing portfolio. This investment reflects our strategy of investing in high-quality living assets in leading European cities, helping address the growing need for well-located, high-quality housing solutions for students and young people, while delivering an attractive cash flow profile to our Fund." Nico Rheims, Managing Director - Real Estate at Ardian, commented: "The Social Hub is a unique hybrid hospitality brand and best-in-class operator in one of Europe's most compelling real estate segments, where student, professional and lifestyle living, hospitality, and community converge. Its Berlin location is a prime asset offering institutional-quality income with an attractive risk-adjusted return profile, underpinned by a proven operating platform and durable demand. We are delighted to build a strategic partnership with The Social Hub and to expand our collaboration across the broader platform." Denis Montrelay, Group CFO and CIO at The Social Hub, said: "Berlin demonstrates the strength and attractiveness of our brand and operating model, the quality of our assets and the attractive cashflow they generate. We are excited to welcome Ardian and Rockfield as partners in our journey. This transaction is an important milestone in our asset-light growth strategy and supports our long-term development objectives as we continue to scale our unique, impact-driven hospitality model across Europe. "We already operate 21 flagship properties in key European cities from Glasgow to Rome, with new hubs under development in Lisbon and Turin and plans progressing in Edinburgh, Paris, Milan and Rotterdam. This partnership provides a strong foundation for the next phase of our European expansion." The Social Hub currently operates 21 properties across Europe, combining hospitality, student accommodation, coworking, food and beverage, events and community spaces. Associated Articles The Social Hub Glasgow Delivers Five Times the Social Impact of a Traditional Hotel, Study Finds Provides direct context on The Social Hub's hybrid hospitality model, which combines hotel accommodation, student housing, coworking, events and community facilities within a single development. European Hospitality Group Proposes £200 Million Edinburgh Hub as Part of Fountainbridge Neighbourhood Revival Adds further context on The Social Hub's European expansion, including plans for a 560-bed Edinburgh development combining student accommodation, extended stays, hotel rooms, coworking and community spaces. CityHub to Expand into Berlin with 139-Hub Hotel at Leipziger Platz Provides wider context on hospitality investment in Berlin and the development of alternative urban accommodation models combining accommodation, social spaces and adaptive reuse.

Ardian and Rockfield expand German footprint with prime Berlin asset and new partnership with The Social Hub. * 06 October 2026 * Real Estate * Germany, Berlin 6 minutes de lecture Marks second transaction in Germany within 12 months under their pan-European student housing strategy, which already includes investments of more than €1.16 billion and around 7,500 beds across Europe | Located next to Berlin Alexanderplatz, the asset comprises 474 units across 10 floors, combining student accommodation, premium extended and short stay offerings and public spaces, enhanced by a vibrant community building and social impact programme | The transaction establishes a new strategic partnership between Rockfield, Ardian, and The Social Hub who will retain a minority holding and continue to operate the facility under a long-term management agreement | Alongside APG and GIC, the partnership introduces long-term capital and a framework for future investments, supporting The Social Hub's next phase of growth across Europe | A planned €18M refurbishment program will further enhance the asset's quality, creating a state-of-the-art urban living model in alignment with The Social Hub's brand standards The Rockfield and Ardian PBSA platform has acquired a majority stake in The Social Hub Berlin, a hybrid asset strategically located next to Berlin Alexanderplatz combining student accommodation, premium extended and short-stay offerings as well as spaces for the local community. As part of the transaction, The Social Hub will retain a minority holding in the asset and continue to operate the facility under a long-term management agreement. This represents a first step in the hybrid hospitality brand's new ambitious asset-light focused growth strategy. Following the acquisition of the "Blue Gate" student residence in Aachen last summer, this transaction marks the second investment into the German market under Rockfield and Ardian's pan-European strategy dedicated to Purpose-Built Student Accommodation (PBSA), targeting one of Europe's most undersupplied student housing markets. Berlin has a population of around 200,000 students - an estimated 25% of which are international - with a PBSA provision rate of just under 10%. The deal represents the second largest single-investment for the fund yet, bringing its total investment volume up to more than €1.16 billion and around 7,500 beds across Europe. The transaction establishes a new strategic partnership between Europe's top tier vertically integrated living platform Rockfield, global private investment firm Ardian, and European hybrid hospitality brand The Social Hub. Alongside The Social Hub's existing shareholders APG and GIC, the joint venture introduces long-term Core Plus capital and creates a framework for future investments. It is the first transaction executed as part of The Social Hub's new asset-light strategy, as the group enters its next phase of expansion across Europe. The new model pairs the hospitality group's unique operating platform and brand with institutional capital to fund the acquisition of existing assets and a pipeline of new sites, while retaining long-term management for each facility. B Corp Certified The Social Hub's prime Berlin asset comprises 474 units across 10 floors, combining student accommodation with premium extended and short-stay offerings, complemented by dynamic spaces open to the community. The partners will also fund a refurbishment program to enhance the asset's quality, creating a state-of-the-art urban living model in alignment with The Social Hub's premium design brand standards and concepts designed to foster community building. This includes upgraded rooms and spaces open to members of the local community including a new co-working space, expanded meetings & event spaces, a redesigned courtyard, a new state-of-the-art gym, an enhanced food and beverage offering, a club lounge, and more. Ardian's and Rockfield's strategy is to create a diversified portfolio of high-quality assets, focusing on European markets (especially Germany, the Netherlands, Italy, Iberia and France) where student housing is in high demand and short supply in leading education hubs, characterized by a strong concentration of universities, a growing student population, and limited existing PBSA provision. With a Core Plus focus, the strategy aims to create value by enhancing the operational performance of its assets, as well as their potential to contribute to the global effort of reducing GHG emissions in line with the Paris Agreement. "The Social Hub is a unique hybrid hospitality brand and best-in-class operator in one of Europe's most compelling real estate segments, where student, professional and lifestyle living, hospitality, and community converge. Its Berlin location is a prime asset offering institutional-quality income with an attractive risk-adjusted return profile, underpinned by a proven operating platform and durable demand. We are delighted to build a strategic partnership with The Social Hub and to expand our collaboration across the broader platform." Nico Rheims, Managing Director Real Estate, Ardian "Berlin is one of Europe's most attractive and undersupplied student housing markets, making this hybrid asset a strong and unique addition to our growing portfolio. This investment reflects our strategy of investing in high-quality living assets in leading European cities, helping address the growing need for well-located, high-quality housing solutions for students and young people, while delivering an attractive cash flow profile to our Fund." Marts Bartels, Investment Director Nothern Europe, Rockfield "Berlin demonstrates the strength and attractiveness of our brand and operating model, the quality of our assets and the attractive cashflow they generate. We are excited to welcome Ardian and Rockfield as partners in our journey. This transaction is an important milestone in our asset-light growth strategy and supports our long-term development objectives as we continue to scale our unique, impact-driven hospitality model across Europe. We already operate 21 flagship properties in key European cities from Glasgow to Rome, with new hubs under development in Lisbon and Turin and plans progressing in Edinburgh, Paris, Milan and Rotterdam. This partnership provides a strong foundation for the next phase of our European expansion." Denis Montrelay, Group CFO and CIO, The Social Hub List of participants. * Ardian and Rockfield: * Legal & Tax: Clifford Chance * Technical: KVL * Financial: PWC * The Social Hub: * Legal: Dentons * Tax: KPMG * Financial: Deloitte * Technical: TA Europe Ardian. In a world of constant evolution, Ardian stands out for its ability to anticipate, adapt, and turn challenges into opportunities. As a global, diversified private markets firm with 22 offices and more than 350 investment professionals worldwide, Ardian provide investment and customized solutions that reflect new economic dynamics and help its clients remain resilient in a changing world. Ardian deliver multi-local expertise and long-term performance for its investors and partners as well as shared value for the broader society. Since Ardian's inception in 1996, its pioneering approach to diversification and its ability to offer tailor-made solutions at scale have remained the heart of its strategy. Through commitment, knowledge and technology, Ardian bring lasting value to its companies and contribute positively to the whole industry. Ardian currently manages or advises $200bn for more than 1,920 clients worldwide across Private Equity, Real Assets, and Credit. Ardian. Mastering change for lasting value. Rockfield Real Estate. Rockfield Real Estate is a vertically integrated investment, development, and operating platform specializing in European living real estate. Founded in 2014, the firm has built a strong presence across Continental Europe, with offices in the Netherlands and Spain. Managing approximately €3 billion in assets under management, Rockfield oversees 10,000 residential units and has developed over 20,000 homes. Catering to institutional clients, the firm leverages its expertise in sustainable and future-proof real estate, with a strong focus on ESG principles. Rockfield's entrepreneurial mindset enables it to identify and execute high-quality investment opportunities. Looking ahead, Rockfield remains committed to creating enduring value for stakeholders and positively shaping communities through its forward-thinking residential real estate strategies. The Social Hub is a European hospitality brand that blends traditional hotel stays with a vibrant, community-focused experience for guests, coworkers, and locals. Founded in 2012 by entrepreneur Charlie MacGregor, the company redefines the role of hotels in cities - offering spaces where people from all walks of life can learn, stay, work, & play... but more importantly, connect with each other. Headquartered in Amsterdam and a Certified B Corporation, The Social Hub is built on a commitment to social and environmental impact. Its unique hybrid model combines premium design-led short and long-stay hotel rooms with student accommodation, coworking spaces, meeting and event facilities, restaurants and bars, 24-hour gyms, and open-to-the-public spaces like rooftops, parks, and cultural venues. With more than 10,000 rooms across 21 hubs in Europe's most dynamic cities - including in Amsterdam (two hubs), Barcelona, Berlin, Bologna, Delft, Eindhoven, Florence (two hubs), Glasgow, Groningen, Maastricht, Madrid, Paris, Porto, Rome, Rotterdam, San Sebastian, The Hague, Toulouse, and Vienna - The Social Hub creates inclusive environments that bring together diverse groups of people under one roof. Two new hubs are currently under development in Lisbon and Turin as well as a proposed development in Edinburgh. Press contact Inés Torondel (TRUE) +34 658 625 336 The Social Hub. Daniel Hernández Lyon

The Social Hub appoints new Chief Operating Officer. WORDS BY Pauline Brettell * September 2, 2026 The Social Hub has appointed hospitality and membership expert Megan Kennedy as Chief Operating Officer as she readies the business for its boldest chapter yet... International hospitality leader Megan Kennedy joins The Social Hub from London-based members' club and global impact community The Conduit, where she served as Global Chief Operating Officer. She brings more than 20 years' international experience across hospitality and lifestyle businesses, with a track record of scaling complex multi-site operations while maintaining a strong focus on people, culture and customer experience. Kennedy, who has also overseen large-scale operations across the Americas for hospitality brand Selina, arrives at a pivotal moment for The Social Hub as the business enters its next stage of growth, including its highly anticipated membership proposition roll out, and continued investment in technology and AI, customer experience and operational innovation. Joining a powerhouse operations team under recently appointed Chief Operating & Commercial Officer Eyal Amzallag, Kennedy will lead operational excellence across the brand's growing European portfolio, supporting the continued evolution of the group's pioneering hybrid hospitality model, which combines premium hotel rooms, student accommodation, coworking, food and beverage, events and community spaces under one roof. She said: "This is an amazing time to join The Social Hub as Hotel Designs prepare to launch its membership proposition across Europe later this autumn. The Social Hub has built something genuinely distinctive, combining hospitality with community in a way very few businesses have achieved. I'm excited to join at such an important point in its journey as Hotel Designs get ready to roll out membership - Hotel Designs is going to blow minds with this! "My first priority will be to spend time with our teams, understand what already makes The Social Hub special and help strengthen the operational foundations that allow the business to continue growing without losing the character and experience people value so highly. Ultimately, operational excellence is about creating consistency for guests and members while giving teams the confidence and freedom to deliver exceptional experiences every day." Kennedy said her immediate focus includes embedding The Social Hub's new membership offering, strengthening operational execution across the business and ensuring future technology and AI developments enhance both the customer and employee experience. Eyal Amzallag said: "Megan is a rare leader who understands that great hospitality is built on great people and operational excellence, in equal measure. As we scale across Europe, her experience is exactly what we need to grow without losing what makes The Social Hub unique. She builds high-performing teams, grows complex operations, and strengthens culture as a business grows. We're creating a movement, places where people belong, connect, and thrive, and Megan will play a role making sure it expands without losing its soul." Main image credit: The Social Hub