Senior Content Creator

Are you an experienced creative storyteller who can lead high-quality production from idea through final delivery? Do you strive for “Excellence in Everything” while helping shape stronger creative, support teammates, and keep production moving?

Join Sinclair, Inc. and the Agile Creative Content Engagement Team (ACCET) as a Senior Content Creator based in our Asheville, NC TV station group. This senior hands-on production role is focused on writing, producing, shooting, editing, and delivering high-impact creative content across multiple markets and platforms.

As a Senior Content Creator, you will own complex client, market, regional, and national creative projects while helping guide creative execution, strengthen production quality, and support the development of other Content Creators. This role is ideal for someone with strong production judgment, advanced hands-on skills, and the ability to lead by example without losing connection to the work.

This is a senior creative role for someone who can step into the most important projects, shape scripts and concepts, produce shoots, solve edits, protect quality standards, and help bring priority work across the finish line.

WHAT YOU'LL DO

As an ACCET Senior Content Creator, you will create and help lead commercial, branded, digital, promotional, and multi-platform content for assigned markets while supporting strong creative quality, clear communication, and reliable delivery.

Lead High-Quality Creative Production

• Write, produce, shoot, edit, and deliver commercial spots, branded content, digital campaigns, promotional creative, and other client deliverables.

• Own high-profile, complex, or priority projects from concept through final delivery, including scripting, pre-production, field production, editing, graphics, audio, revisions, approvals, and exports.

• Develop creative that is clear, compelling, strategically aligned, and appropriate for the audience, platform, client, and market need.

• Maintain high standards for storytelling, visual quality, brand consistency, pacing, sound, graphics, and overall production value.

• Use strong creative judgment to solve production challenges, improve creative outcomes, and protect the quality of the final product.

Support Market, Regional, and National Production Needs

• Produce creative work for multiple assigned markets while balancing deadlines, priorities, revisions, and client expectations.

• Support high-profile, priority, multi-market, regional, or national productions as business needs require.

• Coordinate production details with Client Services Managers, Strategists, Project Managers, Sales teams, clients, and market stakeholders.

• Help keep production moving during urgent deadlines, high-volume periods, priority campaigns, or complex client deliverables.

• Adapt quickly to changing production needs, shifting priorities, production constraints, and time-sensitive requests.

Provide Creative Leadership and Team Support

• Serve as a senior creative resource for Content Creators, helping support quality, clarity, creative direction, and production problem-solving.

• Provide constructive feedback, practical guidance, and creative support to help teammates strengthen scripts, shoots, edits, graphics, audio, and final delivery.

• Mentor and support Content Creators through knowledge sharing, production best practices, and feedback that helps raise the overall quality of the team.

• Help translate client, Sales, and market needs into clear creative direction that can be executed effectively.

• Model strong professionalism, accountability, collaboration, and creative ownership across ACCET.

Collaborate Across Teams and Maintain Workflow Standards

• Partner with Sales, Client Services, Brand, Digital, Project Managers, and market leadership to understand goals and expectations.

• Participate in creative discussions, campaign planning, production conversations, and feedback exchanges as needed.

• Communicate clearly about project status, creative needs, production challenges, asset requirements, and delivery timelines.

• Use Adobe Workfront and other Sinclair systems to track assignments, respond to requests, update project status, and support workflow accuracy.

• Follow ACCET production standards, file management expectations, brand guidelines, quality-control steps, and approval processes.

WHAT MAKES THIS ROLE SPECIAL

• A senior hands-on creative role with impact across multiple television markets.

• Opportunity to lead and produce high-profile commercial, branded, digital, and promotional content.

• A chance to support local, regional, and national creative work inside ACCET.

• A role that combines advanced production skill with mentorship, creative judgment, and team support.

• A fast-moving environment where storytelling, craft, collaboration, problem-solving, and creative ownership matter.

WHAT WE'RE LOOKING FOR

• Advanced writing, producing, shooting, editing, storytelling, communication, and organizational skills.

• 3+ years of experience in commercial production, broadcast television, creative services, video production, post-production, digital content, agency work, or a related field preferred.

• Ability to independently lead polished commercial, branded, digital, or promotional content from concept through delivery.

• Strong understanding of video production workflows, including concept development, scripting, shooting, editing, graphics, audio, client approvals, revisions, and final export.

• Proficiency with Adobe Creative Cloud, including Premiere Pro; experience with After Effects, Photoshop, Illustrator, Audition, or similar tools is a plus.

• Familiarity with digital video, social media content, OTT/CTV advertising, branded content, and multi-platform campaign production preferred.

• Experience providing creative feedback, mentoring teammates, or helping guide production quality is preferred.

• Comfort working in project management systems; Adobe Workfront experience is a plus.

• Ability to manage multiple projects, deadlines, stakeholders, and priorities in a fast-paced environment.

• Ability to lift, carry, and move production equipment as needed; valid driver license and good driving record may be required for production-related needs.

• A proactive mindset focused on creativity, collaboration, accountability, quality, efficiency, and continuous improvement.

YOU SHOULD APPLY IF

• You are an experienced creator who wants to lead by example while still staying hands-on in the work.

• You can write, shoot, produce, edit, shape creative, and solve production challenges at a high level.

• You enjoy helping teammates grow while maintaining strong standards for creative quality and delivery.

• You can manage several projects at once while keeping priorities clear, quality high, and deadlines on track.

• You communicate clearly, take feedback well, and work effectively with creative, Sales, client, and leadership partners.

• You want to help ACCET deliver meaningful, high-quality creative work across multiple markets and platforms.

WORKING HOURS AND TRAVEL

• Typical schedule is Monday to Friday during standard business hours.

• Schedule flexibility may be required based on production needs, client deliverables, station events, regional or national productions, or other time-sensitive projects.

• Some longer days, nights, weekends, or holidays may be required based on business needs.

• Travel may be required but is expected to be infrequent.

If you are ready to lead high-quality creative execution, stay hands-on in the production process, support a strong creative team, and help ACCET deliver impactful work across multiple markets, we want to hear from you.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.