Marketing Insights Strategist
SHI International
Marketing Insights Strategist
SHI International
IT solutions provider for hardware software
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:
Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
Continuous professional growth and leadership opportunities.
Health, wellness, and financial benefits to offer peace of mind to you and your family.
World-class facilities and the technology you need to thrive – in our offices or yours.
Role Description
Monitor and analyze emerging developments across artificial intelligence, machine learning, agentic AI, data platforms, automation, and adjacent technology markets.
Conduct ongoing market research covering industry trends, technology adoption patterns, investment activity, startup ecosystems, analyst perspectives, and competitive developments.
Identify emerging technologies, solution categories, and market opportunities that may have strategic relevance for SHI and its customers.
Develop market intelligence reports, trend analyses, executive briefings, and strategic recommendations for business and marketing leadership.
Identify emerging technology partners, vendors, startups, and ecosystem opportunities that may create strategic value for SHI and its customers.
Evaluate potential partnerships and technology alliances by assessing market relevance, customer demand, competitive differentiation, and long-term growth potential.
Identify opportunities for collaboration across SHI business units and technology practices, helping develop integrated solutions that address broader customer business challenges.
Monitor customer buying trends and market shifts to uncover opportunities for new solution offerings, partner relationships, and cross-pillar initiatives.
Produce strategic recommendations that connect emerging technologies, partner ecosystems, and SHI capabilities into actionable growth opportunities.
Support Product Marketing Managers with market research, competitive analysis, customer insights, positioning, and messaging development.
Collaborate with business unit leaders to understand emerging technology priorities and provide relevant market intelligence and strategic recommendations.
Track competitor positioning, product announcements, acquisitions, investments, partnerships, and go-to-market activities.
Create executive-ready presentations that communicate complex industry trends and their potential business impact.
Assist in the development of thought leadership content, strategic narratives, keynote themes, and future-focused marketing initiatives.
Support portfolio leaders in evaluating future market adjacencies, emerging solution areas, and expansion opportunities.
Maintain market intelligence frameworks, research repositories, and reporting processes that improve organizational awareness of emerging trends.
Leverage AI-powered research tools and data sources to enhance research efficiency and insight generation.
Serve as an internal advocate for continuous learning and awareness of emerging technologies.
Behaviors and Competencies
Strategic Curiosity: Demonstrates a strong desire to understand emerging technologies, market shifts, and future business opportunities.
Analytical Thinking: Synthesizes large volumes of information into clear insights, recommendations, and strategic implications.
Research Excellence: Applies rigorous research methodologies to identify meaningful trends and distinguish signal from noise.
Opportunity Identification: Recognizes emerging market opportunities, connects disparate trends, and identifies potential paths for business growth, partnership development, and portfolio expansion.
Communication: Effectively communicates complex concepts in a clear and engaging manner to both technical and non-technical audiences.
Business Acumen: Understands how technology trends translate into commercial opportunities, customer outcomes, and competitive advantage.
Collaboration: Works effectively across Product Marketing, business units, sales, solutions, and executive leadership teams.
Innovation Mindset: Demonstrates a passion for emerging technologies, experimentation, and continuous learning.
Data Literacy: Utilizes quantitative and qualitative data to support research findings and recommendations.
Adaptability: Thrives in rapidly evolving markets and quickly adjusts research priorities as new developments emerge.
Results Orientation: Maintains a focus on delivering actionable insights that support business objectives and strategic decision-making.
Skill Level Requirements
Market research and competitive intelligence methodologies. – Advanced
Analysis of artificial intelligence, machine learning, and emerging technology markets. – Advanced
Executive presentation development and insight communication. – Advanced
Ability to synthesise large volumes of information into concise strategic recommendations. – Advanced
Ability to identify strategic partnership opportunities, ecosystem trends, and cross-solution growth initiatives. – Advanced
Experience using research, analytics, and AI-powered intelligence tools. – Advanced
Other Requirements
Bachelor's degree or equivalent relevant experience required.
3-5 years of experience in market intelligence, research, product marketing, consulting, analyst relations, strategy, or related disciplines.
Demonstrated interest in artificial intelligence, emerging technologies, and technology industry trends.
Experience conducting primary and secondary research and producing executive-level analysis.
Strong presentation, writing, and communication capabilities.
Ability to analyze complex information and translate findings into actionable business recommendations.
Ability to connect market trends, customer requirements, and organizational capabilities into recommendations for future growth.
Ability to travel to SHI, partner, and customer events (15%)
The estimated annual pay range for this position is $100,000 - $140,000 which includes a base salary.. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
IT solutions provider for hardware software
SHI International helps organizations manage technology by selecting, deploying, and managing IT across cybersecurity, cloud, and everyday hardware and software needs. It started in 1989 as a software reseller and pivoted in the early 2000s to include hardware after a large-scale laptop deployment, shaping it into a full-service IT provider. Today, it is a $16 billion global firm with over 7,000 employees and is the largest MWBE in the United States. The company grows through strategic acquisitions and focuses on emerging technologies such as generative AI and cybersecurity to expand its capabilities. Its goal is to deliver comprehensive IT solutions and services to customers while expanding its reach and staying close to evolving technology needs.
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