PURE Insurance is a high-net-worth property and casualty insurer in the United States, organized as a member-owned reciprocal exchange. It serves financially successful families with customizable coverage for luxury homes and valuable items like jewelry, art, and watercraft, plus extras such as cyber and fraud protection. The policyholders are the owners, and PURE Risk Management, LLC runs daily operations for a fee, with the company earning most of its revenue from those management fees. Its goal is to price premiums based on actual risk, reduce conflicts of interest, and help protect and preserve wealth through proactive risk management, while remaining independent within the Tokio Marine group.
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$105M
Headquarters
White Plains, New York
Founded
2006
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