Account Lead

About Devotion

Devotion builds and operates large-scale creator ecosystems for the world's most ambitious consumer brands. Featured in Vogue as the company built for the post-follower era, we combine a proprietary AI platform with deep brand and cultural expertise to run ambassador programs, gifting engines, incentive frameworks, and community infrastructure to 10x the amount of creator content our clients can produce without compromising brand safety or quality.

Founded by former TikTok executive Jonathan Kroopf and Parade founder Cami Téllez, Devotion has generated over a billion impressions, engaged tens of thousands of creators, and hit seven-figure revenues. We're backed by top-tier venture investors and founders from Away, Ramp, and Twitch.

The Role

We’re hiring an Account Lead to own and scale creator community, ambassador, and gifting programs across multiple brand partners. You’ll work alongside Devotion’s AI platform, which helps surface the right creators and streamline outreach so you can focus on what matters: building culturally sharp, brand-aligned programs that keep creators coming back and keep our clients confident in every piece of content.

What You’ll Do

• Own the client relationship across your brand partners, leading strategy sessions, presenting performance insights, and ensuring programs are consistently aligned with each brand's goals

• Run end-to-end brand ambassador programs across multiple brand partners, from creator application and onboarding to ongoing engagement, incentivization, and retention, with support from our Creator Associates team on day-to-day program operations

• Design brand-specific parameters for our AI to run comprehensive brand safety checks on creators and content, ensuring every partner’s standards are met.

• Set and hit monthly targets for creator applications, acceptance rates, content volume, and posting rates across every program you own

• Shape community strategy to keep content culturally relevant and aligned with each brand’s voice—you’ll need strong instincts for what’s working on TikTok and Instagram right now

• Work directly with our AI sourcing engine to improve creator targeting, refine brand messaging models, and increase the volume of qualified creators entering each program Design and test challenge frameworks and incentive systems that drive participation and long-term creator loyalty

• Collaborate with sourcing, outreach, strategy, product, and engineering to strengthen both our community playbook and the AI systems that power it

Who You Are

• You’ve built or run a brand ambassador program, creator community, or large-scale gifting program. You know the pain of tracking hundreds of shipments, chasing creators for posts, and figuring out why conversion dropped this month.

• 5+ years of experience in creator marketing, community operations, influencer programs, or brand partnerships at a brand, agency, or platform

• Strong instincts for culture, content trends, and what motivates creators to actually post (not just accept free product)

• Highly organized and systems-minded—you build processes, not just relationships. You’re comfortable managing multiple fast-moving programs simultaneously without dropping balls.

• Clear communicator who can work across teams (strategy, product, engineering) and translate insights into operational improvements

• You lean into AI and new tools rather than away from them. You’re excited about using technology and agents to operate at a scale that would be impossible manually.

Why This Role Is Different

You'll operate programs at a scale that traditional agencies can't touch, with AI-powered tools handling the parts that used to require teams of 10. We're building the infrastructure to "scale intimacy" and this role is at the center of that. These programs have already generated tens of millions of impressions and your job is to ensure they are always improving.