Junior Brand Lead
No salary listed
Senior
Bachelor's
Bogotá, Bogota, Colombia
HybridHybrid work is offered; may work up to six weeks per year from another country where Publicis Groupe operates.
Growth & MarketingPerformance & Paid Marketing
About the job
Requirements
- At least 5 years of experience in online media planning and negotiation at an interactive agency.
- A bachelor's degree in Advertising, Marketing, or a related program.
- Strategic thinking in digital marketing, with a focus on media and technologies.
- Bilingual proficiency in English and Spanish.
- Basic knowledge of communications and marketing.
- Ability to organize processes and information with discipline.
- Ability to centralize information among the client, creative agency, and operations.
- Client-facing ability, with writing and communication skills.
- Knowledge of the media buying ecosystem.
Responsibilities
- Contribute to communications planning in Latin America for specific brands and manage assigned daily work as part of the LATAM Communications Planning team, including supervision.
- Manage digital and 360 strategies aligned with the overall media strategy for brand campaigns, based on previous campaign learnings, key performance indicators, and macro-audiences.
- Ensure accurate execution of digital strategies across the 360 process, including planning, implementation, monitoring, and reporting.
- Coordinate digital campaign planning and performance teams to ensure quality client service.
- Guide digital planning and performance teams to ensure objectives are met and identify campaign-management improvement opportunities.
- Develop and manage internal processes to improve service results, deliverables, and efficiencies.
- Lead development of weekly and final reports that meet client needs, and support presentations to Media and Marketing teams.
- Manage internal team sessions with key suppliers, including Meta, Google, and TikTok, to maintain current knowledge and identify opportunities.
- Train team members to build their capabilities and support their goals and professional growth.
- Serve as the digital point of contact for strategy development, providing technical consulting and innovation.
- Manage the digital channel mix and tactical digital plan based on macro-audiences and a single funnel stage.
- Prioritize platforms, formats, and budget according to the digital strategy.
- Update digital plans, adjust pacing, verify budget balances, recalculate objectives, and resubmit implementations.
- Create action plans for continuous improvement and budget control.
- Track key performance indicators by funnel stage to meet client business needs.
Desired Qualifications
- Excellent presentation, negotiation, verbal and written communication, and interpersonal skills.
- Effective time-management and organizational skills, with strong attention to detail.
- Experience analyzing complex data, conducting market research, and formulating actionable plans.
About the company
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
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Simplify's Take
What believers are saying
- Growth is holding up: July 2026 results showed 4.7% organic net revenue growth in the first half.
- Data work is expanding: Publicis agreed in May 2026 to buy LiveRamp and its data collaboration business.
- International experience has a formal route: WorkYourWorld gives approved Publicis employees up to six weeks abroad annually.
What critics are saying
- Accounts are vulnerable: Publicis' top 100 clients generated 58% of 2025 revenue, with short-notice contract exits.
- Employees face continuing reorganization: July 2026 results reported €76 million restructuring costs, up from €63 million.
- Expansion adds interest costs: September 2026 LiveRamp financing priced €500 million of bonds with a 4.125% coupon.
What makes Publicis Groupe unique
- Agency collaboration has financial backing: Publicis unifies profit accounts and gives each global client one accountable leader.
- Epsilon connects ads to purchases: its CORE ID uses transaction data rather than third-party cookies.
- Leadership continuity is unusual: Arthur Sadoun is only Publicis Groupe's third CEO.
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Benefits
- Remote Work Options
- Hybrid Work Options
- Training Programs