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Publicis Groupe

Runs advertising and digital transformation services

Junior Brand Lead

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBogotá, Bogota, ColombiaNo salary listed

About the Job

Requirements

  • A bachelor's-level degree in Advertising, Marketing, or a related program is required.
  • At least 5 years of experience in online media planning and negotiation at an interactive agency is required.
  • Strategic thinking in digital marketing, especially media and technologies, is required.
  • Basic knowledge of communications and marketing is required.
  • Organization and discipline in managing processes and information are required.
  • Ability to centralize information among the client, creative agency, and operations is required.
  • Client-facing ability and strong writing and communication skills are required.
  • Knowledge of the media-buying ecosystem is required.
  • Bilingual proficiency in English and Spanish is required.

Responsibilities

  • Contribute to communications planning in Latin America for specific brands and manage assigned daily work as part of the LATAM Communications Planning team, including oversight.
  • Manage digital and 360-degree strategies aligned with overall media strategy for brand campaigns, using prior campaign learnings, KPIs, and macro-audiences.
  • Ensure effective execution of digital strategies across planning, implementation, monitoring, and reporting.
  • Coordinate digital campaign planning and performance teams to ensure quality client service.
  • Guide digital planning and performance teams to ensure objectives are met and identify campaign-management improvement opportunities.
  • Develop and manage internal processes to improve results, deliverables, and service efficiencies.
  • Lead development of weekly and final reports that meet client needs, and support presentations to Media and Marketing teams.
  • Manage internal team sessions with key providers, including Meta, Google, and TikTok, to keep knowledge current and identify opportunities.
  • Train team members to build their capabilities and support their goals and professional growth.
  • Serve as the digital point of contact for strategy development, providing technical consulting and innovation.
  • Manage the digital channel mix and tactical digital plan based on macro-audiences and a single funnel stage.
  • Prioritize platforms, formats, and budget according to digital strategy.
  • Update digital plans by adjusting pacing, verifying budget balances, recalculating objectives, and resubmitting implementations.
  • Create action plans for continuous improvement and budget control.
  • Track funnel-stage KPIs to meet the client's business needs.

Desired Qualifications

  • Excellent presentation, negotiation, verbal and written communication, and interpersonal skills are desired.
  • Effective time management and organizational skills, along with strong attention to detail, are desired.
  • Experience analyzing complex data, conducting market research, and formulating actionable plans is desired.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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