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JD Sports

Retailer of sneakers and sport fashion

Activations Marketing Executive

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeMilan, Metropolitan City of Milan, Italy€25k - €30k

About the Job

Requirements

  • High-level verbal and written English and Italian skills are required.
  • A degree in Marketing, Communication, or a similar field is required.
  • Knowledge of sports and lifestyle and youth culture is required.
  • Previous marketing experience within apparel, sportswear, or relevant lifestyle brands or retailers is appreciated but not mandatory.
  • Geographic mobility and willingness to travel to cover events and activations are required.

Responsibilities

  • Support the implementation of activation strategies aligned with organizational goals and brand objectives.
  • Collaborate in executing events ranging from large-scale product launches to intimate VIP gatherings.
  • Work closely with marketing, retail, 3PB, partnerships, social, and influencer teams to execute activations and events.
  • Support management of relationships with external vendors and partners for event-related services.
  • Evaluate the success of activations and events through post-event analysis, including return on investment metrics and attendee feedback.
  • Establish healthy working relationships with the team and external agencies.

Desired Qualifications

  • Knowledge of additional languages is appreciated.

About the Company

JD Sports

Retailer of sneakers and sport fashion

JD Sports retails sneakers and sport fashion through a network of physical stores and a strong online platform. It sells high-demand footwear and apparel, often partnering with top brands for exclusive and limited-edition items, and emphasizes a personalized shopping experience. The product strategy relies on mixed channels (in-store and online) and brand collaborations to offer unique inventory, while focusing on customer service and loyalty programs to differentiate itself from competitors. The goal is to maintain a strong brand presence, expand accessibility for shoppers, and build lasting customer loyalty by delivering exclusive products and convenient shopping.

Company size
10,001+
Company stage
IPO
Headquarters
Bury, United Kingdom
Founded
1981

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