Director – Creative Operations

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft’s Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders. We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.

To achieve these goals, we are looking for a Director, Creative Operations to bring vision and leadership to the creative process on the marketing team at Lyft. This person will help create and manage systems that help the creative, production, business affairs, and marketing program management teams work with greater efficiency and consistency, to support the overall goals of the marketing organization.

This role focuses on managing the workflows, resources, and tools needed to deliver high-quality creative assets, whether for marketing, advertising, design, or content production. They will also serve as the support of the marketing function, bridging strategy, technology, processes, and people to optimize performance and drive results. This role will work cross-functionally across Lyft’s Marketing org and other internal teams, as well as with external contractors and creative agencies. 

The ideal candidate has been in a creative operations or resource management leadership role in-house or at an advertising agency, with a strong background in creative resource management, project management and cross-functional partnership. 

Responsibilities:

• Build, mentor, and lead a high-performing creative operations team, fostering a culture of excellence, creativity, and collaboration.
• Develop and execute a comprehensive, customer centric, and forward-thinking operational strategy that aligns with Lyft’s mission and long-term goals.
• Allocate resources (designers, writers, videographers, etc.) to different projects based on capacity and skills. Ensure that the team isn’t overburdened and that workloads are balanced. Manage external vendors or freelancers when needed.
• Manage and track budgets for creative projects, ensuring costs stay within scope. Work closely with finance teams to track expenses, report on project costs, and ensure that resources are being used efficiently.
• Identify potential risks (e.g., missed deadlines, budget overruns, creative misalignment) and work proactively to mitigate them. Anticipate challenges and build contingency plans to keep projects on track.
• Develop and implement processes to streamline creative workflows, from project intake to final delivery. Identify bottlenecks or inefficiencies in the current system and work to resolve them. Standardize creative briefs, feedback loops, and approval processes to improve productivity.
• Lead the development and execution of high-impact operational improvements that drive marketing optimization
• Manage and cultivate relationships with external agencies and partners to deliver best-in-class creative and media strategies
• Evaluate and manage cutting edge creative tools and software, such as AI tools, digital asset management (DAM) systems, project management platforms, or creative collaboration tools. Ensure the creative team is properly trained in using these tools.
• Work cross functionally with Marketing leadership to anticipate projects and priorities in the marketing roadmap and align resources as appropriate

Experience:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 12+ years relevant work in marketing, agency, or program management with experience collaborating with creative teams
• Strong executive leadership skills with experience managing and developing high-performing teams.
• Deep expertise in understanding of the creative process for owned and paid channel campaigns and ability to translate this to operational improvement
• Excellent communication and storytelling skills, with the ability to inspire and influence senior stakeholders and cross-functional teams.
• Creative and strategic thinker with a passion for innovation and a keen eye for detail.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities at a senior level.

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.  Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.  Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.  Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.