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Roche

Global pharmaceuticals and diagnostics company

Digital Marketing Operations Manager - Diagnostics

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRiga, Latvia

About the Job

Requirements

  • Have 5 or more years of hands-on experience in digital marketing operations, campaign execution, content production, or a centralized shared services environment.
  • Have demonstrable experience with multichannel execution, including campaign management, email marketing deployment, marketing automation journeys, basic search engine optimization and website maintenance, and reporting.
  • Be familiar with service management or ticketing systems, digital marketing platforms, customer relationship management systems, and collaboration tools.
  • Have strong attention to detail, organizational skills, and the ability to prioritize and execute multiple requests within structured deadlines.
  • Have a bachelor's degree in Marketing, Communications, Business, or Digital Systems, or equivalent practical experience.
  • Have strong written and verbal communication skills.

Responsibilities

  • Manage and coordinate global and local digital marketing execution services, including campaign setup, workflows, updates, and delivery across digital channels.
  • Create, format, and maintain visual and written digital assets using global brand templates, guidelines, and quality standards.
  • Oversee email deployments, marketing automation workflows, website content updates, metadata tagging, and social media execution.
  • Manage incoming requests through service management tools and direct stakeholder communication, ensuring timely delivery and transparent status tracking.
  • Perform quality assurance checks on assets to ensure accuracy, brand alignment, and regulatory compliance before release.
  • Identify execution bottlenecks, troubleshoot operational issues, investigate recurring challenges, and contribute to continuous service improvements.
  • Partner with distributed teams, affiliates, and stakeholders worldwide.

Desired Qualifications

  • Be eager to learn new tools and digital processes.

About the Company

Roche

Global pharmaceuticals and diagnostics company

Roche is a global leader in pharmaceuticals and diagnostics. It develops medicines and diagnostic tools that help detect, monitor, and treat diseases, using research and biotechnology to drive new therapies and tests. Roche combines drug development with in-house diagnostic products to support personalized medicine, where treatments are tailored to individual patients based on test results. Its approach differs from many peers by integrating drug discovery with diagnostic capabilities and by expanding its research through strategic acquisitions (like Genentech) to strengthen its biotechnology and R&D capabilities. The company’s goal is to improve patient outcomes and healthcare worldwide by delivering reliable medicines, accurate diagnostic tests, and data-driven care.

Company size
1-10
Company stage
IPO
Headquarters
Basel, Switzerland
Founded
1896

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