Full-Time

Senior Account Executive

Digital

Posted on 10/18/2024

Highwire

Highwire

51-200 employees

Specialized PR agency for tech companies

Consulting

Mid, Senior

Remote in USA

Open to hiring in multiple states including California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.

Category
Strategic Account Management
Sales & Account Management
Required Skills
Social Media
Hootsuite
Data Analysis
Google Analytics
Requirements
  • 4+ years of client facing agency experience or equivalent (working in social media, digital content, influencer, paid, etc.)
  • Growth mindset. You enjoy challenges, are eager to learn and approach problems as opportunities to develop new skills.
  • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
  • Deadline-driven, with attention to detail and a demonstrable passion for improving results (and learning new skills) over time
  • The ability to quickly and effectively adjust digital strategy, voice and tone based on each client and audience.
  • Takes initiative and seeks out new ways to deliver against client goals
  • Strong organizational skills, and the aptitude to handle multiple clients and projects at once
  • Experience with social media management tools like Hootsuite, Sprout Social, Sprinklr, and other digital tools for analytics, influencer management etc. such as Google Analytics, Brandwatch, Traackr or Audiense is a plus
Responsibilities
  • Client facing role where you are regularly the primary point of contact for ongoing deliverables
  • Review and analyze data across owned, earned and social channels to inform strategy
  • Comfortable writing social copy for brands and executives or being the final reviewer of copy by teammates, offering a critical eye and feedback to help them improve
  • Work directly with influencers, managing virtual and in-person activations (as possible based on health and safety guidelines)
  • Offer content amplification recommendations and handle paid media campaign execution
  • Community management expertise, including social media monitoring and audience engagement tactics
  • Ability to identify new digital tactics and opportunities for clients to achieve program goals
  • Attend networking events, seminars, conferences and training, as appropriate to maintain personal professional development and to build networking and new business contacts

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency uses its background in journalism and its location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. This customization allows Highwire to adapt its strategies to the fast-paced and competitive media environment, ensuring that clients' messages reach the right audiences. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking technologies or business models, positioning itself as a leader in tech communications. The goal of Highwire is to create meaningful business results for its clients through effective communication strategies.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven PR strategies enhances Highwire's service offerings.
  • Acquisitions like Candor Content expand Highwire's digital marketing capabilities.
  • Strategic location in the Bay Area offers access to emerging tech sectors.

What critics are saying

  • Internal restructuring from new executive appointments may disrupt service delivery.
  • Integration challenges from acquisitions could lead to operational inefficiencies.
  • Departure of key personnel may result in loss of client relationships.

What makes Highwire unique

  • Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.
  • The firm integrates journalism roots with strategic PR, offering tailored communication strategies.
  • Highwire's focus on AI and robotics positions it as a leader in tech PR.

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