Senior Software Engineer
SALT XC
Senior Software Engineer
SALT XC
Experiential marketing agency with AI tech
ROLE: SENIOR SOFTWARE ENGINEER
TEAM: PRODUCT
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW
Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.
Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.
We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.
ROLE OVERVIEW
Join us as a Senior Software Engineer building the next generation of AI products. This is a hands-on senior software development role: you'll spend roughly 80% of your time designing, building, and shipping full-stack product features and backend services, working with the latest AI, cloud, and developer technologies to deliver solutions used across the organization. The remaining ~20% is platform work — keeping the cloud environments, data pipelines, and deployment tooling behind our AI products reliable and secure.
Working closely with product and engineering, you will own features end to end — from technical design through release and iteration — while contributing to the CI/CD, infrastructure, and security practices that keep our AI platforms running well.
CORE RESPONSIBILITIES
Software Engineering
Platform & DevOps
WHAT SUCCESS LOOKS LIKE
EXPERIENCE & SKILLS
NICE TO HAVE
PERKS & BENEFITS THAT SET US APART
We don’t just talk about balance, growth, and culture, we build for it:
WHAT WE STAND FOR
The anticipated annual base salary range for this position is $135,000–$165,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
Salt XC is a North American marketing and technology agency focused on Experiential Commerce, which blends consumers’ online and offline journeys to drive measurable actions for brands. It combines strategy, creative, design, media, content, and commerce with a proprietary AI-enabled tech stack, including Media Mob (content marketplace for vetted freelancers), Podium (marketing mix modeling to predict outcomes), Frontrunner (social DSP that automates media buying), and Otto (AI media planning). The company differentiates itself by acting as a hybrid of full‑service agency and tech firm, owning an in‑house tech stack to execute faster and more data-driven campaigns, and expanding through acquisitions to integrate retail media, data analytics, and real‑world experiences. Its goal is to deliver connected, data-informed experiences that convert—scaling across North America for major brands such as Kraft Heinz, Adidas, Coca‑Cola, Visa, Microsoft Xbox, and RBC.
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