BrightPlan provides a financial wellness platform for employers and their employees. It offers a digital suite that includes financial planning, investment advice, and goal-setting tools, all certified for fiduciary excellence. The platform is accessed by employees through a subscription paid by their employer, creating a steady revenue stream for BrightPlan while helping companies improve workforce productivity, engagement, and retention. The product is designed to address total financial wellness, combining planning, investment guidance, and goal tracking in one online platform. BrightPlan differentiates itself by focusing on fiduciary-grade guidance and a comprehensive, employer-facing subscription model that targets corporate clients seeking to attract and retain top talent. The company’s goal is to help organizations improve employee financial health, which in turn supports talent retention and overall business performance.
Company Size
51-200
Company Stage
Early VC
Total Funding
$60.2M
Headquarters
Boca Raton, Florida
Founded
2015
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