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Publicis Groupe

Runs advertising and digital transformation services

Programmatic Analyst

Performance & Paid MarketingUpdated on Nov 7
Full-timeNew York, NY, USA$50.1k - $73.9k /yrIn-person

About the Job

Requirements

  • Hands-on experience with demand-side platforms such as The Trade Desk, DV360, Yahoo DSP, or Amazon DSP, and familiarity with data management platforms or customer data platforms.
  • Strong understanding of programmatic metrics.
  • Strong troubleshooting, quality assurance, and project management skills.
  • Ability to manage multiple projects in a fast-paced environment with attention to detail.
  • Proficiency in Microsoft Office Suite.

Responsibilities

  • Execute and manage programmatic campaigns across display, video, mobile, and social platforms under guidance from senior team members.
  • Ensure accuracy and adherence to best practices throughout the campaign lifecycle, including trafficking and quality assurance.
  • Maintain organized campaign documentation and shared repositories.
  • Handle daily campaign maintenance, troubleshooting, and pacing adjustments.
  • Assist in preparing client-facing performance reports and ensure data quality.
  • Support inventory assessments and contribute to proposals for new client opportunities.
  • Manage delivery of creative assets, insertion orders, and campaign artifacts for timely launches.
  • Traffic campaign tags into demand-side platforms and other ad technology environments.
  • Build and manage campaigns in billing systems.
  • Provide monthly auditing reports and assist with billing reconciliation.
  • Participate in knowledge-sharing sessions to learn optimization strategies and emerging trends.
  • Collaborate with internal teams and technology partners to resolve campaign issues.

Desired Qualifications

  • At least six months of experience running hands-on programmatic or paid social media campaigns.
  • Advanced Excel skills.
  • A bachelor's degree or higher.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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