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All Accor

Global hotel management, franchising, loyalty program

Director of Sales & Marketing

Account ManagementUpdated on Nov 11
Full-timeHoofddorp, Netherlands€4.1k - €5.3k /moIn-person

About the Job

Requirements

  • At least 5 years of relevant commercial experience in the hotel or hospitality industry.
  • Experience in a commercial leadership role, preferably with responsibility for Sales and Marketing and/or Reservations.
  • A proven track record of commercial growth and achievement of revenue targets.
  • Strong knowledge of the business and leisure hotel markets; experience in the MICE market is preferred.
  • A commercial and analytical mindset, with strong customer and results orientation.
  • Strong communication and negotiation skills.
  • Experience developing commercial strategies and translating them into actionable plans.
  • An inspiring leadership style and ability to motivate, coach, and develop teams.
  • A proactive, entrepreneurial, hands-on approach.
  • Good command of Dutch and English.

Responsibilities

  • Develop and implement the hotel's commercial strategy, focusing on Sales, Marketing, and Reservations.
  • Achieve commercial objectives and revenue growth.
  • Direct, coach, and develop the Sales, Marketing, and Reservations teams of 4–5 FTE.
  • Identify new business opportunities and develop existing business relationships.
  • Build and maintain relationships with key accounts, corporate clients, MICE partners, tour operators, and other relevant market parties.
  • Strengthen the market position and visibility of Novotel Amsterdam Schiphol Airport.
  • Initiate commercial campaigns and activities.
  • Work closely with Revenue Management and Meeting & Events to align demand, supply, pricing strategy, and commercial opportunities.
  • Analyze commercial results, market developments, and competitors, and translate findings into concrete actions.
  • Monitor the sales pipeline, forecast, and commercial performance.
  • Represent the hotel at networking, industry, and relationship events.
  • Report commercial results and developments to the General Manager and relevant stakeholders.

Desired Qualifications

  • Experience with the MICE market is preferred.

About the Company

All Accor

Global hotel management, franchising, loyalty program

Accor is a global hospitality group with a wide range of hotel brands spanning economy to luxury. It earns revenue from room bookings, food and beverage services, and management fees from franchised properties, while providing hotel management and franchising services to partners. The company runs a loyalty program, A Club, to keep guests returning, and expands its capabilities through acquisitions like Adoria and a stake in Squarebreak to broaden its offerings. Its goal is to grow its footprint and deliver consistent, responsible guest experiences worldwide by leveraging global expertise and local know‑how, with a strong focus on sustainability.

Company size
10,001+
Company stage
IPO
Headquarters
Issy-les-Moulineaux, France
Founded
1967

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