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Full-Time

Growth Marketing Manager

Paid Social

Confirmed live in the last 24 hours

Thumbtack

Thumbtack

1,001-5,000 employees

Online marketplace connecting consumers with local professionals

Consumer Software
Consumer Goods

Senior

Ontario, Canada + 1 more

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred.
  • 5-7 years of experience managing, scaling & overseeing performance and media marketing channels like Meta (FB and Instagram), Tiktok, Pinterest, Influencer Marketing
  • High attention to detail and the ability to set and hit aggressive project deadlines
  • Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team
  • Clear, concise communication style and comfort working with a diverse group of people
  • Highly analytical and data driven with a strong proficiency in Excel/Google Sheets (pivot tables, vlookups) and experience running incrementality tests.
  • Experience handling upwards of $XXM yearly program budgets
Responsibilities
  • Optimize & scale Thumbtack’s social strategy, identifying new opportunities for customer growth.
  • Transform customer and performance data into actionable insights that inform our experimentation roadmap.
  • Own day-to-day management and optimizations - bid & budget management, target audience development & refinement, creative iteration, reporting and measurement.
  • Audit and provide improvements to existing tech stack for Meta and Tiktok
  • Work closely with other channel managers and data science partners to understand the performance of campaigns and tests.
  • Partner with cross-functional martech eng and analytics teams to build automation and scalable tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting).
  • Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs
  • Own the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data
  • Own reporting and communication of progress towards performance targets
  • Manage external partners (agencies, account partners, vendors) to improve performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams.

Thumbtack connects consumers with local professionals for various services through an online marketplace. Users can find professionals like plumbers, electricians, and landscapers by searching the platform, comparing prices, reading reviews, and booking services directly. The platform offers cost estimates based on numerous bids from professionals, helping consumers understand potential service costs. Thumbtack generates revenue by charging professionals for leads, which are inquiries made by customers through the site, regardless of whether the job is secured. This approach makes Thumbtack a convenient option for consumers seeking local services while providing professionals with a way to connect with potential clients.

Company Stage

Series G

Total Funding

$698.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

3%

1 year growth

10%

2 year growth

4%
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Simplify's Take

What believers are saying

  • Thumbtack's recognition as one of the Best Workplaces for Parents and its inclusion in Built In's 2024 Best Places To Work Awards highlight its strong company culture and employee satisfaction.
  • The new home management app and seasonal upkeep guides can drive higher user engagement and retention, potentially leading to increased revenue.
  • Strategic partnerships, like the one with ServiceTitan, can enhance Thumbtack's service offerings and attract more professionals to the platform.

What critics are saying

  • The lead generation model may deter professionals if they do not see a return on investment, potentially reducing the platform's attractiveness.
  • The crowded online marketplace sector requires Thumbtack to continuously innovate to maintain its competitive edge.

What makes Thumbtack unique

  • Thumbtack's comprehensive home management app with 30 new features sets it apart by offering a streamlined approach to homeownership, unlike competitors who may focus solely on service listings.
  • The partnership with ServiceTitan enhances Thumbtack's value proposition by integrating service management tools, making it easier for professionals to manage bookings and customer interactions.
  • Thumbtack's focus on providing cost estimates based on millions of bids offers a unique transparency in pricing, which is a significant advantage over competitors.