Head of Digital & Performance Marketing
About the job
- Requires deep expertise in digital and performance marketing, including search engine optimization, web ecosystems, analytics, marketing technology platforms, digital asset management, product information management, email marketing, social media, and campaign governance.
- Knowledge must cover both strategic design and hands-on operational execution, with a strong understanding of how components of the digital ecosystem connect, interact, and drive end-to-end business impact.
- Requires technical depth, leadership capability, regional scope, digital transformation experience, and advanced planning and management skills.
- Requires strong intercultural competence and the ability to adapt regional strategies and frameworks to local market realities.
- Familiarity with regional privacy regulations and localization requirements is essential.
- Define, govern, and deliver the regional, multi-brand digital marketing strategy across APAC markets for Hitachi Cooling & Heating, Bosch Home Comfort, and YORK.
- Lead a regional team and coordinate closely with country organizations, regional marketing teams across and beyond APAC, and cross-functional teams to ensure effective digital visibility, demand generation, customer engagement, and partner enablement.
- Own the multi-brand regional digital ecosystem, including websites, search engine optimization, digital campaigns, social media, email marketing, digital asset management, product information management, analytics, and marketing technology platforms.
- Support business growth, drive digital transformation, and ensure governance, compliance, and alignment with Bosch standards in a post-merger environment.
- Support other regional teams in implementing the Hitachi Cooling & Heating digital ecosystem.
- Lead global governance of the Hitachi Cooling & Heating brand across digital touchpoints, ensuring consistency, quality, and compliance across regions.
- Define and execute the APAC multi-brand digital and performance marketing roadmap aligned with business growth priorities and segment strategies.
- Ensure consistent digital visibility and brand presence across owned, earned, and paid channels within APAC markets.
- Accelerate business generation across APAC through search engine optimization, campaign optimization, lead management, and digital demand initiatives.
- Establish and govern regional standards, processes, and key performance indicators for digital execution across APAC markets.
- Lead critical digital transformation initiatives, including digital asset management rollout, marketing technology evolution, and platform migrations.
- Drive data-driven decision-making through advanced analytics and performance tracking.
- Prepare and communicate digital performance reporting, insights, and recommendations to regional leadership and key stakeholders.
- Ensure compliance with privacy and security requirements in all digital initiatives.
- Propose strategies, prioritize initiatives, and allocate regional resources within the approved framework.
- Act as a digital reference point for APAC, coordinating specialist knowledge within the regional team and across cross-regional and cross-functional teams.
- Operate with regional responsibility across APAC's diverse cultural, regulatory, and market landscape.
About the company
Bosch Home Comfort makes heating, cooling and hot-water equipment for homes, commercial buildings and industrial users. Its portfolio combines electric heat pumps with gas-fired boilers and hybrid systems, giving customers different ways to control building temperatures and supply hot water. The business sells equipment through its brands' sales networks, with products adapted to regional building needs and energy requirements. Its inverter-driven heat pumps adjust compressor output to match demand rather than running constantly at full power. The Bosch business unit was formed through the merger of Bosch and Buderus heating activities in 2004 and is headquartered in Wetzlar, Germany.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Wetzlar, Germany
Founded
2004
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Simplify's Take
What believers are saying
- Heat-pump researchers gain human-factors experience: Bosch's Wernau team tests how concealed fans change perceived noise.
- Retrofits expand the addressable market: Bosch's IDS Ultra fits most existing air-to-air systems.
- Investment funds technical work: February 2026 reporting puts Bosch Home Comfort's 2025 investment near €200 million.
What critics are saying
- Demand remains cyclical: Bosch's February 2026 report says Germany's heating market shrank 14% in 2025.
- Sales coordination stays fragmented: Bosch retains separate brand sales contacts and discount schemes.
- Facilities work extends beyond normal shifts: Bosch's advertised Facility Engineer role requires responding to off-shift emergencies.
What makes Bosch Home Comfort unique
- Regional identities stay distinct: Bosch retains Buderus and licenses the Hitachi and YORK names for its HVAC portfolio.
- Acoustics gets specialized testing: Bosch's Wernau heat-pump laboratory measures noise with 19 microphones.
- Cold-climate heating reaches below freezing: Bosch's IDS Ultra maintains full heating capacity at 5°F.
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Benefits
Health Insurance
Paid Vacation
Remote Work Options
Flexible Work Hours
Wellness Program
Mental Health Support
401(k) Retirement Plan
Company News
On March 25, Bosch participated in the virtual event of Iberquimia 2025, an event focused on the alternatives for decarbonization and hybridization available in the market.
Bosch Thermotechnology has announced the availability of its new, ultra-quiet heat pumps, the QV Series, for commercial spaces in multiple sizes and both horizontal and vertical configurations.
In April 2018, Bosch Thermotechnology Corp. launched Greensource CDI Series SM Rev C heat pump.