Full-Time

Senior Product Marketing Manager

Confirmed live in the last 24 hours

Tatari

Tatari

201-500 employees

Data-driven platform for TV advertising optimization

Consulting
Consumer Goods

Compensation Overview

$150k - $180kAnnually

+ Equity Compensation

Senior

Los Angeles, CA, USA

Hybrid RTO of 2-3 days per week; this is an in-office position.

Category
General Marketing
Growth & Marketing
Requirements
  • At least 4 years of experience in a product marketing role
  • Experience leading cross-functional initiatives, communicating your strategy and vision, and driving the execution of all tactics
  • Experience in soliciting customer feedback, gathering insights, and creating actionable plans to maximize product awareness
  • A strong writer who can distill complex concepts and topics and write with the customer in mind
  • Data-driven in how you approach and measure your work
  • Bonus points for experience in the ad tech, video advertising, or measurement/attribution space.
Responsibilities
  • Collaborate with product managers and own the go-to-market efforts for current and future product features and service offerings
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
  • Communicate product and feature benefits through internal documents and presentations and externally through materials that can be used by our client-facing teams
  • Build sales & marketing assets that communicate the customer story including videos, case studies, testimonials & more
  • Summarize customer feedback and engage with product and engineering teams to ensure that the “voice of the customer” is being incorporated into the product roadmap
  • Partner with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-5%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Winning AdExchanger's Most Innovative TV Advertising Technology Award in 2023 highlights Tatari's industry leadership and innovative prowess.
  • The launch of Vault, focused on privacy-compliant tech for CTV, positions Tatari at the forefront of addressing privacy concerns in TV advertising.
  • Tatari's acquisition of TheViewPoint and integration with Experian and Samba TV data sets significantly bolster its platform's capabilities and market reach.

What critics are saying

  • The rapidly evolving ad tech landscape requires Tatari to continuously innovate to maintain its competitive edge.
  • Dependence on third-party data providers like Experian and Samba TV could pose risks if these partnerships were to dissolve.

What makes Tatari unique

  • Tatari transforms TV advertising into a digital-like experience with real-time analytics and data-driven insights, setting it apart from traditional TV ad methods.
  • The integration of Experian’s marketing data and Samba TV’s viewership data enhances Tatari’s targeting and measurement capabilities, providing a competitive edge.
  • Tatari's continuous innovation, such as the launch of Similar Inventory and Creative Library, demonstrates its commitment to refining and expanding its platform.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Competitive salary

Stock options

100% health insurance premium coverage

Unlimited PTO & sick days

Snacks, drinks, & catered lunches

Team building events

$1000 annual continued education benefit

$500 WFH reimbursement

$125 pre-tax monthly stipend to spend on whatever you want

Annual mental health awareness app reimbursement

FSA & commuter benefits

Monthly Company Wellness Day Off (During WFH)