L

Launch Potato

Owns digital brands; advertising and leads

Talent Acquisition Lead - Performance Marketing

Full-Time
No salary listed
Mid
Remote in USA
RemoteMust work Eastern Time hours.
People & HRGeneralist Recruiting

About the job

Requirements
  • Have intimate knowledge of an affiliate or performance marketing business, or a track record recruiting and building performance marketing teams, including paid media, yield, conversion rate optimization, and data science focused on business metrics.
  • Have run full-cycle searches from intake through close, independently and across concurrent searches, and communicate clear assessments trusted by senior leaders.
  • Have built an inbound and outbound sourcing engine, including passive-candidate sourcing, with a repeatable framework and tools and automation that improved results.
  • Know how many candidates were contacted and how quickly during a challenging search.
  • Be able to explain hiring assessments and acknowledge when further information is needed or an assessment was incorrect.
Responsibilities
  • Own senior and hard-to-fill searches from intake through close.
  • Build candidate pipelines ahead of hiring demand.
  • Develop and maintain the recruiting playbook, including scorecard floors per requisition, pre-screen rubrics, and interview design.
  • Provide direction and support the growth of the Recruiting Ops Manager.
  • Maintain the reporting layer leadership uses to monitor search status and forecast stalls.
Desired Qualifications
  • Build search reporting that lets leadership see status at a glance and identify stalls early.
  • Design scorecards, pre-screen rubrics, or interview loops that speed up panel decisions.
  • Recruit technical roles in partnership with engineering leaders.
  • Coach an operations or coordinator teammate into a larger role.

About the company

Launch Potato owns and operates a portfolio of digital brands that help consumers discover products and services. Revenue comes from advertising, affiliate marketing, and lead generation by directing users to offers and collecting leads. Its approach uses smart marketing, data science, and engineering to drive traffic, match users with relevant offers, and monetize through ads and partnerships. The goal is to grow a scalable portfolio of brands that connect consumers with valuable products while earning revenue across multiple channels.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Delray Beach, Florida

Founded

2014

Get referred to Launch Potato

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • July 2025 Only In Your State added 1.8 million subscribers and 17.5 million followers.
  • July 2026 Travel Bulletin expands travel monetization into newsletter-first planning content.
  • FinanceBuzz's 2026 investing awards strengthen advertiser trust and consumer acquisition economics.

What critics are saying

  • Google algorithm changes can crush FinanceBuzz traffic and affiliate revenue within months.
  • Only In Your State's 2025 acquisition integration risk remains high while Travel Bulletin scales.
  • A finance-compliance hiring surge signals regulatory exposure that can cut margins fast.

What makes Launch Potato unique

  • Launch Potato owns discovery-to-conversion funnels across FinanceBuzz, Only In Your State, and Travel Bulletin.
  • Bootstrapped, profitable from day one, it avoids dependency on venture capital.
  • Its remote, distributed team scales content brands across dozens of countries.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Performance Bonus
  • Profit Sharing

Company News

PR Newswire
Jul 21st, 2026
Launch Potato debuts Travel Bulletin, a newsletter-first media brand for real-world travel planning

Launch Potato has launched Travel Bulletin, a newsletter-first media brand focused on practical travel planning. The daily email publication aims to help readers plan realistic trips that fit real-world constraints like limited time off, budgets, and busy schedules. Travel Bulletin features five content pillars covering destinations, transportation, accommodations, planning advice, and travel gear. The brand employs experienced travel journalists who write from first-hand experience. "Our content is backed by first-hand experience," said Gina Goff, VP of Content Strategy and Operations. "Our seasoned travel journalists have actually taken the trips they're writing about." The launch expands Launch Potato's travel portfolio, which includes Only In Your State, a local travel publisher. Travel Bulletin covers both domestic and international travel.

PR Newswire
Jul 22nd, 2025
Launch Potato Announces Acquisition of Only In Your State

/PRNewswire/ -- Launch Potato, a leading digital media company focused on connecting advertisers to customers at every stage of the consumer journey, today...

Launch Potato
Aug 31st, 2023
Fortune names Launch Potato "The #1 Best Small Workplace"

Fortune names Launch Potato "the #1 Best Small Workplace"

Launch Potato
Nov 16th, 2022
Launch Potato

Launch Potato has ranked #294 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology companies in North America.

Launch Potato
Nov 2nd, 2021
Launch Potato recognized as 2021 South Florida's Fastest-Growing Technology Companies by Percent

Delray Beach, FL | Launch Potato has been ranked third on "2021 South Florida's Fastest-Growing Technology Companies by Percent" list by South Florida Business Journal.