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Amgen

Makes biotech medicines for serious illnesses

Marketing Senior Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USARemote

About the Job

Requirements

  • A doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization, or a master's degree and 4 years of such experience, or a bachelor's degree and 6 years, or an associate's degree and 10 years, or a high school diploma/GED and 12 years.
  • Demonstrated direct people-management experience, including coaching and developing talent, setting priorities, and leading through change.
  • Strong Medical Marketing, opinion leader engagement, and peer-to-peer expertise, including opinion leader mapping and engagement planning, Speaker Bureau operations, speaker training, marketing-led healthcare professional education, promotional content development, and multichannel education.
  • Experience leading peer-to-peer and marketing-led opinion leader/healthcare professional engagements end-to-end, including congress-based programs, speaker strategy, faculty management, program design, agency/vendor management, budget oversight, performance optimization, and Medical, Legal, and Regulatory review through systems such as Veeva PromoMats.
  • Neurology experience; rare disease and launch or in-line brand experience.
  • Strong strategic thinking, operational rigor, project management, and communication skills, with the ability to lead through influence and deliver across complex, cross-functional workstreams.

Responsibilities

  • Set and evolve the U.S. Neurology opinion leader engagement and peer-to-peer strategy across generalized myasthenia gravis and neuromyelitis optica spectrum disorder, aligning marketing-led healthcare professional education and engagement with franchise priorities, customer needs, scientific developments, competitive dynamics, and lifecycle objectives.
  • Own opinion leader mapping, segmentation, and engagement planning for established and emerging opinion leaders, in partnership with Medical Affairs, Field Medical, therapeutic area leads, and Healthcare Professional Marketing.
  • Establish engagement objectives, audience segmentation, deployment plans, and success measures for the portfolio, aligned to customer, indication, and business needs.
  • Lead annual and in-year peer-to-peer and opinion leader engagement planning, including program volume, geographic deployment, investment allocation, and contingency planning across both indications.
  • Own the strategy, design, and execution of the UPLIZNA Speaker Bureau, including bureau composition, speaker segmentation, recruitment, onboarding, contracting coordination, activation, and ongoing optimization.
  • Own the end-to-end design and execution of marketing-led healthcare professional education and peer-to-peer programs, including speaker programs, Peer Discussion Groups, industry therapeutic updates, and other approved customer education opportunities.
  • Lead speaker training and development strategy, including curriculum design, content readiness, faculty preparation, and ongoing capability building for new and tenured speakers.
  • Partner with Sales Training and field leadership to strengthen field readiness, appropriate program pull-through, and a consistent customer experience.
  • Own marketing-led opinion leader-facing engagement at congresses, including industry therapeutic updates, symposia, product theaters, speaker and faculty activity, and other approved opinion leader programs.
  • Set the strategy, objectives, and engagement plans for the opinion leader-facing congress workstream; lead and direct team members responsible for detailed planning and on-site execution.
  • Partner with the therapeutic area lead team to identify and coordinate priority opinion leader engagements for the Neuro Medical Marketing Lead, other leaders, and cross-functional partners before and during congresses; ensure agreed follow-up actions are completed afterward.
  • Partner with the Insights & Congress Strategy lead to integrate opinion leader engagement plans into sponsorship choices, broader congress activation strategy, and post-congress learning; partner with Professional Marketing to align opinion leader-facing programs with booth-related and sales-driven assets.
  • Own development and lifecycle management of peer-to-peer materials, including speaker decks, disease-state resources, case-based materials, and program tools; oversee agency development, review and approval, rollout, and updates.
  • Ensure peer-to-peer content and speaker training communicate the scientific and clinical rationale for UPLIZNA while meeting the distinct needs of generalized myasthenia gravis and neuromyelitis optica spectrum disorder customers.
  • Manage peer-to-peer and opinion leader engagement budgets, agencies, and external vendors, with financial stewardship, prioritization, and accountability for timely, high-quality delivery.
  • Ensure high-quality execution across the portfolio by setting operating models, timelines, decision rights, and standards for program planning, vendor management, compliance, and follow-up.
  • Define and monitor measures of peer-to-peer, Speaker Bureau, and opinion leader engagement performance, including program quality, reach, utilization, speaker effectiveness, audience feedback, and strategic impact.
  • Translate field feedback, customer insights, program data, competitive intelligence, and external engagement learnings into recommendations to improve opinion leader engagement strategy, peer-to-peer content, and execution.
  • Contribute customer, scientific, and performance implications to annual brand planning, long-range planning, quarterly priorities, and tactical plans.
  • Represent opinion leader engagement and peer-to-peer Medical Marketing in franchise forums and communicate performance, emerging risks, opportunities, and recommendations to senior leadership.
  • Directly lead, coach, and develop team members responsible for peer-to-peer execution and related Medical Marketing workstreams; establish priorities, decision rights, accountability, and development plans.
  • Create an operating model that balances strategic leadership with disciplined execution, enabling the team to manage complex workstreams while maintaining customer and business focus.
  • Foster scientific curiosity, customer centricity, ownership, collaboration, innovation, and high execution standards, and model Amgen values across the UPLIZNA brand team and cross-functional partners.

Desired Qualifications

  • An MBA or other advanced degree.

About the Company

Amgen

Makes biotech medicines for serious illnesses

Amgen develops and makes biologic medicines, which are drugs built from proteins and antibodies grown in living cells, for serious conditions such as heart disease, cancer, and bone loss. Its anemia drug Epogen, approved in 1989, became one of the biotechnology industry's first blockbuster medicines. Amgen grows these drugs in large tanks called bioreactors, and its products include the cholesterol drug Repatha, the bone-building drug Evenity, and the severe asthma drug Tezspire. It earns money by selling these medicines, mostly through large drug wholesalers that supply hospitals and pharmacies. Amgen was founded in 1980 and is based in Thousand Oaks, California.

Company size
10,001+
Company stage
IPO
Headquarters
Thousand Oaks, CA
Founded
1980

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