Prolific operates an online research platform that connects researchers with a global pool of vetted participants. Researchers post studies and set demographic criteria to recruit eligible participants, who complete surveys and other research tasks to earn compensation. The platform uses a reputation-based system to ensure data quality from both researchers and participants. Clients include academic institutions, businesses, and individual researchers, making Prolific a centralized marketplace for human data in online research. The business model charges researchers a commission for each study conducted on the platform, covering participant recruitment, study management, and platform upkeep. Overall, Prolific aims to provide a reliable, efficient way to collect high-quality data for research and market insights.
Company Size
1,001-5,000
Company Stage
Series A
Total Funding
$33.3M
Headquarters
London, United Kingdom
Founded
2014
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