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University of Washington

Public research university in Seattle, WA

Director for Annual Philanthropy

Growth MarketingPosted on Nov 9
Full-timeSeattle, WA, USA$105k - $112.1k /yr

About the Job

Requirements

  • A bachelor's degree and four years of experience in annual giving or a related field are required; equivalent education and/or experience may substitute, except where legal requirements apply.
  • Experience managing and developing staff and/or teams is preferred.
  • Demonstrated experience as an annual giving professional, including managing complex annual giving campaigns to drive results and meet the expectations of a large institution, is preferred.
  • Ability to work in a data-rich environment where decisions are based on analysis, testing, and iterative process improvement is preferred.
  • Ability to manage multiple large-scale projects simultaneously, plan long term, and unify efforts across multiple teams is preferred.
  • Outstanding written and oral communication skills, attention to detail, initiative, flexibility, and ability to work with different people and functional areas are preferred.
  • Proficiency with Microsoft Office Suite for correspondence, special reports, spreadsheets, databases, and forms is preferred.
  • Knowledge of the integrated advancement model and alumni relations, development, and advancement principles is preferred.
  • Ability to work occasional evenings or weekends based on business needs.
  • Access to reliable transportation for local travel and willingness to travel when necessary.

Responsibilities

  • Oversee direct mail and digital fundraising initiatives, provide strategic leadership for the University's annual giving program, and cultivate a culture of giving among alumni, students, parents, faculty, staff, and friends.
  • Design, implement, and evaluate annual giving initiatives to build a long-term base of university support through multi-channel direct marketing that acquires, retains, and grows annual donors, increases support and retention, and develops the donor pipeline.
  • Analyze results and data trends to guide strategic planning for annual giving fundraising efforts.
  • Lead and develop the Annual Philanthropy Digital & Direct team by providing strategic direction, coaching, performance management, and professional development.
  • Partner with the Executive Director to provide leadership, planning, and decision-making for the overall Annual Philanthropy program.
  • Foster a high-performing, collaborative, and inclusive team culture that supports employee engagement, career growth, and accountability.
  • Oversee day-to-day operations, execution, and continuous improvement of digital and direct mail fundraising programming.
  • Develop strategies for different annual donor segments to retain long-term donors and acquire new donors.
  • Develop and implement the University's annual giving multi-channel integration plan, emphasizing innovative approaches.
  • Partner with University Marketing & Communications to direct high-volume activities across direct marketing and digital channels efficiently and with measurable outcomes.
  • Manage the University's annual Husky Giving Day in partnership with University Marketing & Communications and other key partners.
  • Manage and direct the annual giving marketing budget to maximize efficiency and ensure projects are on time and on budget.
  • Partner with Information Management colleagues to extract, prepare, analyze, and manage data for highly segmented annual giving campaigns; ensure data integrity and accurate identification of solicitable alumni populations; and collaborate on annual giving metrics, statistics, and reports.
  • Liaise with university colleagues to drive annual giving strategy, set goals, and determine messaging and fundraising strategies.
  • Collaborate with University Marketing & Communications, Donor Relations, Alumni & Stakeholder Engagement, and unit-based fundraising teams to build support and maximize annual giving.
  • Partner with Annual Philanthropy Advancement Analytics colleagues to develop data-driven approaches to segmentation, testing, and predictive models that improve direct marketing across channels.
  • Perform other duties as assigned.

About the Company

University of Washington

Public research university in Seattle, WA

The University of Washington is a public research university founded in 1861, with campuses in Seattle, Bothell, and Tacoma. It provides undergraduate, graduate, and professional education alongside research and public service.

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