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Hitachi Energy

Global electrical transmission and grid modernization

Master Thesis Intern - Customer Segmentation & Value Proposition

Product MarketingPosted on Nov 13
InternshipZürich, SwitzerlandNo salary listedHybrid

About the Job

Requirements

  • Currently enrolled in a master’s program in management, technology, economics, engineering, marketing, or a related field.
  • Demonstrate strong analytical and problem-solving skills.
  • Have an interest in customer segmentation, product management, and commercial strategy.
  • Be comfortable working with data and conducting stakeholder interviews.
  • Be proactive, structured, and collaborative.
  • Have excellent English.

Responsibilities

  • Develop a behavior- and needs-based customer segmentation framework.
  • Analyze customer, market, and installed base data to identify key profiles and needs.
  • Combine academic research with stakeholder interviews and business insights.
  • Develop differentiated value propositions for identified customer segments.
  • Translate insights into recommendations for Product Management, Sales, Marketing, and Pricing.
  • Present findings and recommendations to senior management.

Desired Qualifications

  • German is a plus.

About the Company

Hitachi Energy

Global electrical transmission and grid modernization

Hitachi Energy provides systems and solutions for transmitting and distributing electricity. It sells and implements equipment such as transformers, high‑voltage gear, and grid automation tools that help move power from generation sites to homes and businesses. Its offerings include hardware and software that monitor, control, and optimize electrical grids, with AI, data analytics, and automation to improve efficiency and reliability. The company differentiates itself by combining its global engineering footprint with advanced digital technologies and a broad portfolio that covers transmission, distribution, and grid optimization, backed by a presence in more than 140 countries and a workforce of over 40,000. Its goal is to support a cleaner, more flexible, and carbon‑neutral energy future by modernizing infrastructure and integrating renewable energy sources.

Company size
10,001+
Company stage
Grant
Total funding
$22M
Headquarters
Zurich, Switzerland
Founded
1900

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