Google Fiber

Fiber-optic broadband internet service provider

Senior Digital Media Manager

Performance & Paid MarketingPosted on Nov 10

Full-timeRemote in USARemote

About the Job

Requirements

A bachelor's degree or equivalent practical experience.
At least 8 years of progressive experience in digital media strategy, buying, and optimization, with significant emphasis on data-driven performance marketing.
Proficiency in Google Analytics 4 and tracking technologies such as Google Tag Manager and pixel implementation, with the ability to troubleshoot data discrepancies between media platforms and internal systems.
Experience managing substantial media budgets, driving agile resource allocation, and presenting complex performance data to executive leadership.
Experience managing media agencies and leading cross-functional internal partnerships with MarTech, Creative, and Data Science.
Experience collecting, summarizing, presenting, and speaking about data associated with online paid media, marketing performance, budget management, and digital consumer insights.

Responsibilities

Lead the design, execution, and optimization of large-scale customer acquisition campaigns across search, display, video, and programmatic channels to maximize return on investment and meet performance goals.
Direct external media agencies and strategic partners, ensure execution, hold them accountable to performance targets, and guide them to adopt data-backed optimization tactics.
Serve as the primary liaison to MarTech and Data Science, defining requirements, key performance indicators, and data structures to evaluate media efficiency and budget pacing.
Design and oversee A/B tests, geo-experiments, and incrementality tests to prove causal media impact.
Partner with MarTech on strategic implementation and quality assurance of tracking mechanisms, including Google Analytics 4, Google Tag Manager, server-side tagging, and UTM taxonomies, to ensure data flows from ad platforms into data warehouses.
Advise senior marketing leadership on media mix optimization, forecasting, and agile budget allocation based on modeling and inference.

Desired Qualifications

Experience designing and executing complex incrementality tests and geo-experiments, or collaborating on Media Mix Modeling and Multi-Touch Attribution projects.
Familiarity with SQL or data visualization tools such as Looker and Tableau to independently query data and validate dashboard logic alongside technical teams.
Understanding of modern privacy-centric tracking architecture, including Conversions API and clean rooms such as Ads Data Hub.
Experience with telecommunications or subscription service business models, particularly customer acquisition cost, retention, and lifetime value.

At gFiber, we believe that great internet has the power to drive innovation, strengthen communities, enable the impossible, and do all the everyday things that make all of our world go round. And the job of creating better internet is never done - so we’re growing! Our team is committed to building a place where people who want to make a difference can grow their careers and find their spot to belong.

The application window will be open until at least November 15th, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.

Role Description:

You will be part of the gFiber Digital team, a growth marketing team that delivers and nurtures customers through digital touch points. We bridge local go-to-market execution with nationwide brand scale, collaborating closely with Product Marketing, Web/UX, Creative, Data Science, and Local Field Operations.

In this role, you will be a strategic owner of our digital media investments while serving as the primary bridge between media execution and our data/martech infrastructure. You will oversee media strategy, buying, and optimization—both direct and through agency management—while bringing a highly analytical lens to how we measure success. You will partner closely with MarTech and Data Engineering to shape dashboard requirements, implement advanced tracking, and design incrementality tests, ensuring our media dollars are driving measurable subscriber growth.

In this role, you’ll:

Lead the design, execution, and optimization of large-scale customer acquisition campaigns (search, display, video, programmatic) to maximize ROI and hit aggressive performance goals.
Direct external media agencies and strategic partners, ensuring flawless execution, holding them accountable to performance targets, and guiding them to adopt data-backed optimization tactics.
Act as the primary liaison to the MarTech and Data Science teams. You won't build the dashboards from scratch, but define the requirements, KPIs, and data structures needed to evaluate media efficiency and budget pacing.
Go beyond standard reporting by designing and overseeing rigorous A/B tests, geo-experiments, and incrementality tests to prove causal media impact.
Partner with MarTech on the strategic implementation and QA of tracking mechanisms (GA4, GTM, server-side tagging, UTM taxonomies) to ensure seamless data flow from ad platforms into our data warehouses.
Strategic Budget & Mix Ownership: Advise senior marketing leadership on media mix optimization, forecasting, and agile budget allocation based on modeling and inference.

At a minimum we’d like you to have:

Bachelor's degree or equivalent practical experience.
8 years of progressive experience in digital media strategy, buying, and optimization, with a significant emphasis on data-driven performance marketing.
Proficient in Google Analytics (GA4) and tracking technologies (e.g., GTM, pixel implementation), with the ability to troubleshoot data discrepancies between media platforms and internal systems.
Experience managing substantial media budgets, driving agile resource allocation, and presenting complex performance data to executive leadership.
Experience managing media agencies and leading cross-functional internal partnerships (MarTech, Creative, Data Science).
Experience with collecting, summarizing, presenting, and speaking about data associated with online paid media, marketing performance, budget management, and digital consumer insights.

It’s preferred if you have:

Experience designing and executing complex incrementality tests, geo-experiments, or collaborating on Media Mix Modeling, Multi-Touch Attribution projects.
Familiarity with SQL or data visualization tools (Looker, Tableau) to independently query data and validate dashboard logic alongside technical teams.
Understanding of modern privacy-centric tracking architecture (Conversions API, clean rooms like Ads Data Hub)
Experience with telecom and/or subscription service business models, focusing heavily on customer acquisition cost (CAC), retention, and lifetime value .

The US base salary for this full-time position is $135,100 - $218,500 + bonus + benefits. As pay varies by location, your recruiter will share more about the specific salary range for your targeted location during the hiring process.

#LI-DNI

gFiber is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, citizenship, marital status, disability or Veteran status. Disclosure is voluntary, and this information will be kept confidential in compliance with Google's Candidate Privacy Policy. For more information please refer to our Equal Employment Opportunity Policy and the EEOC's "Know your rights: workplace discrimination is illegal" (PDF).

It's important to us to create an accessible, inclusive workplace for everyone. If you have a need that requires accommodation, please let us know by completing ouraccommodations for applicants form. Our candidate accommodations team will then connect with you to confidentially discuss your options.

About the Company

Google Fiber

Fiber-optic broadband internet service provider

Google Fiber provides fiber-optic broadband internet service to residential and small business customers. It delivers high-speed, fiber-to-the-home connections with multiple speed tiers and symmetric upload/download speeds, typically without data caps or annual contracts, and it can include TV or phone through partnerships. The company builds and operates its own fiber networks (sometimes using city networks or acquisitions) to expand service, differentiating itself with symmetric speeds and simple pricing. Its goal is to broaden access to ultra-fast internet and stimulate competition in the broadband market, supported by a strategic merger with Astound Broadband to fund further expansion.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Mountain View, CA
Founded: 2010

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