Account Manager YouTube Specialist

Brand (Account) Manager YouTube Specialist

Company Overview

Creator Match builds creator programs for the fastest-growing Tech Brands in the world.

Trusted by the world's largest AI & tech brands, including Lovable, Notion, Zapier, Wispr Flow, Gamma, Gusto and more. We've also paid out millions to Tech/B2B Creators.

Who we are: Full-stack creator marketing agency (brand-side, not talent side) that helps with end-to-end strategy to execution

How we help Tech Brands

→ Short-form creator partnerships (LinkedIn, Instagram, TikTok, Twitter/X, YouTube Shorts)

→ Long-form creator partnerships (YouTube, Newsletter)

→ Paid media (influencer whitelisting + boosting)

→ Brand trips and IRL events

→ Influencer gifting

Overview

***Please Note: This is not a Sales Role**

Creator Match is seeking an Account Manager to own brand partner relationships and drive successful campaign execution for assigned accounts. This role is the primary day-to-day contact for assigned brand partners, responsible for understanding client goals, setting expectations, coordinating internal teams, and ensuring campaigns deliver against client objectives.

The Account Manager owns the client relationship and client-side campaign success, while partnering closely with a Creator Marketing Manager who owns creator and talent-side strategy and execution. Together, they keep campaigns moving end to end.

Role Summary

The Account Manager owns the brand relationship, client communication, campaign coordination, reporting, and overall campaign success for assigned Creator Match accounts. This role is responsible for translating client goals into clear campaign objectives, maintaining strong client relationships, proactively identifying risks and opportunities, and ensuring a high-quality client experience throughout the campaign lifecycle.

The Account Manager works closely with Creator Marketing Managers, Campaign Coordinators, leadership, and finance to keep campaigns aligned, on track, and positioned for client success, retention, and growth.

Core Skillsets Required

Creator Match is seeking an Account Manager, with a specialization in YouTube strategy and execution for our client. The role owns brand partner relationships and drive successful campaign execution for assigned accounts. This role is the primary day-to-day contact for assigned brand partners, responsible for understanding client goals, setting expectations, coordinating internal teams, and ensuring campaigns deliver against client objectives.

This Account Manager role lives under the YouTube team - it owns the client relationship and client-side campaign success, while partnering closely with a Creator Marketing Manager who owns creator and talent-side strategy and execution. Together, they keep campaigns moving end to end.

Core Skillsets Required

Client Support & Communication

• Serve as the primary point of contact for assigned brand clients during campaigns

• Maintain consistent, proactive communication with brand stakeholders throughout the campaign lifecycle

• Build a strong understanding of each client's goals, preferences, priorities, and success metrics

• Manage client questions, concerns, feedback, and escalations promptly and professionally

• Set and maintain clear expectations around campaign scope, timelines, deliverables, and next steps

• Build trusted client relationships that support satisfaction, retention, and long-term partnership

• Stay up to date on relevant creator, industry, and platform trends and share meaningful insights with clients

Campaign Strategy & Execution

• Translate brand objectives into clear campaign briefs, goals, KPIs, and success criteria

• Own the client-side campaign plan, priorities, timelines, and expectations

• Coordinate with Campaign Coordinators and Creator Marketing Managers to ensure alignment across brand and creator workstreams

• Proactively identify campaign risks, opportunities, and areas for improvement

• Make recommendations to clients and internal leadership based on campaign performance, client goals, and market insights

• Ensure deliverables meet client expectations by coordinating with the appropriate internal owners

• Monitor campaign scope, budget, timelines, and overall account health

Reporting & Documentation

• Own client-facing KPI tracking, campaign performance reporting, and post-campaign insights

• Prepare client updates, performance summaries, and campaign reports

• Participate in kickoff calls, campaign check-ins, and wrap-up meetings

• Own the collection, prioritization, and communication of client feedback and ensure it is routed to the appropriate internal owner

• Maintain accurate campaign documentation for team and client reference

• Monitor campaign performance and proactively communicate risks, opportunities, and recommended actions

• Resolve or escalate issues promptly to maintain client confidence, surfacing creator- or talent-side concerns to the Creator Marketing Manager

Client Health & Growth

• Monitor client health and proactively address risks to satisfaction, retention, and renewal

• Identify opportunities to expand client relationships through additional campaigns, services, or creator programs

• Build strong understanding of account potential, client priorities, and future opportunities

• Partner with leadership on renewal, expansion, and strategic account opportunities

• Ensure clients understand campaign results, value delivered, and opportunities for future work

Cross-Functional Collaboration

• Work closely with Campaign Coordinators and Creator Marketing Managers to align creator deliverables with client needs

• Partner with leadership on campaign strategy, client priorities, escalations, and account opportunities

• Coordinate with finance on invoicing, budgets, and payment-related issues

• Collaborate with internal teams to address client requests, campaign changes, and execution risks

• Ensure clear ownership and communication across teams so client needs are addressed efficiently

YouTube Specialty

• Bring hands-on experience managing long-form YouTube creator partnerships for B2B, SaaS, or tech brands

• Advise clients on YouTube integration formats (dedicated videos, mid-roll integrations, pre-roll mentions, and Shorts) and recommend the right mix based on campaign goals and budget

• Set realistic client expectations around YouTube timelines, including longer production cycles, script and draft review rounds, and publish scheduling

• Coordinate client review and approval of talking points, scripts, and video drafts, consolidating feedback so creators get clear, actionable direction

• Translate YouTube performance into client-facing insights using metrics such as views (including 30-day benchmarks), audience retention, click-through rate, engagement, and conversions from tracked links or promo codes

• Help clients understand the long-tail, evergreen value of YouTube content, and how performance compounds over time compared with short-form platforms

• Partner with the Creator Marketing Manager on channel fit, using audience demographics, average view performance, and content alignment to support client-facing recommendations

• Make sure tracking (UTMs, custom links, promo codes) and disclosure requirements (FTC guidelines and YouTube’s paid promotion label) are built into the campaign plan and confirmed before launch

• Identify opportunities to extend YouTube content through paid amplification, whitelisting, repurposed clips, or follow-on integrations

• Stay current on YouTube platform changes, algorithm trends, and creator monetization shifts, and share relevant insights with clients

Additional Responsibilities

• Contribute to cross-functional initiatives and projects that improve client experience, campaign execution, or team efficiency

• Support broader team priorities and business needs as assigned

   

Important Culture Notes

We’re not going to sugarcoat it… this is NOT your typical 9-5 corporate job.

We work long hours, juggle a lot at once, often work weekends, and bend over backwards for our clients. It’s fast-paced, high-stress, and not for the faint of heart. We run lean, move fast, and only bring on A-team players. Everyone is an owner, in the trenches, and expected to take full ownership while having each other’s backs. If you're looking for structure, predictability, or a cushy corporate setup where you can “coast”, this isn't the right fit.

That said, we genuinely love what we’re building. We get to run impactful campaigns with some of the coolest billion-dollar Brands on the planet. We help B2B Creators get paid. We thrive in the chaos, wear multiple hats, learn a ton, and have a blast doing it.

This will be a pivotal company hire. Is that person you?

Application Process

Our team reviews applicants on a rolling basis in 2-week sprints. Successful applicants will be invited to move forward with the following process:

• Pre-Screening Questions via Loom Recordings

• HR Screening

• Paid Assessment

• Hiring Manager Interview

• Leadership Interview