A

Applied Innovation

Provides technology, imaging, and automation solutions

IT Sales Consultant

Full-Time
No salary listed
Mid
Bachelor's
South Bend, IN, USA
In Person
Sales & Account ManagementAccount Executive

About the job

Requirements
  • A high school diploma or equivalent is required.
  • At least 3 years of business-to-business sales experience is required.
  • A valid driver's license and a good driving record, with no driving under the influence convictions in the past 5 years, are required.
  • Comfort with public speaking and delivering presentations on products and services.
  • Strong interpersonal skills, including telephone and in-person communication, active listening, and customer care.
  • Experience maintaining an active pipeline of new prospects.
  • Proficiency in telemarketing, in-person cold calling, and email outreach to drive new business.
  • Ability to foster working relationships with internal sales teams and other sales representatives.
  • Ability to collaborate with internal and external sales partners to develop solutions.
  • Ability to adapt to changes while managing multiple tasks.
  • Technical awareness and the ability to match resources to technical issues.
  • Ability to work independently in a fast-paced, changing environment.
  • Commitment to staying current with industry trends and changes.
  • Ability to use a customer relationship management system to manage sales pipelines and activities.
Responsibilities
  • Meet company sales quotas for new managed service agreements.
  • Execute sales strategy by identifying customer needs and selling appropriate hardware and services.
  • Develop business through cold calling, lead-generation sources, in-person meetings, and partnerships with vendors or manufacturers.
  • Maintain daily customer relationship management system and Salesforce records, including activities, opportunities, leads, and sales processes.
  • Attend weekly one-on-one meetings with the Sales Manager.
  • Resolve critical issues with client relationships.
  • Participate in ongoing strategy meetings.
  • Attend company-sponsored industry or educational events.
  • Keep current with industry-related news and technology.
  • Develop relationships with clients and prospects who may use the company's services.
  • Maintain technology and selling skills as the industry changes.
  • Attend required company-sponsored or third-party training events.
  • Perform needs analyses, sales discoveries, validations, and presentations for new prospects.
  • Design and create proposals, presentations, and agreements for prospects and clients with internal resources, using the company's selling models.
  • Develop and maintain business relationships with decision-makers and influencers at all levels within target accounts.
  • Own and manage the sales process from start to finish.
Desired Qualifications
  • A college degree is preferred.

About the company

A

Applied Innovation

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Website

What Applied Innovation does: It helps organizations grow by delivering technology, imaging, and automation solutions across office and cloud environments, powered by a team of 500+ professionals and strong technology partnerships. How its products work: The company offers a suite of services and solutions implemented by its experts, available on-site, in the cloud, or in hybrid setups, using imaging and automation tools to improve business processes. How it stands out from competitors: It combines a regional footprint (Michigan, Indiana, Ohio, Florida) with three decades of experience, a dedicated Customer Loyalty Center, and a large team of specialists to provide hands-on support and long-term partnerships. What its goal is: To be a trusted partner that helps organizations run more efficiently and grow by applying technology, imaging, and automation across their operations.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Grand Rapids, Michigan

Founded

1987

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Simplify's Take

What believers are saying

  • August 2026 Inc. 5000 marked Applied's third consecutive year among fast-growing private companies.
  • August 2026 Golf Classic raised over $87K, strengthening community referrals.
  • Managed IT, cybersecurity, VoIP, and workflow automation widen wallet share with existing customers.

What critics are saying

  • 2024 Diffenderfer v. Lowery Corporation keeps Applied Innovation in employment-discrimination litigation.
  • January 2026 AOS integration can trigger technician turnover and customer churn across Michigan accounts.
  • Managed print commoditization destroys the copier dealership model if services revenue lags.

What makes Applied Innovation unique

  • January 2026 AOS acquisition deepened Michigan density and preserved local relationships.
  • Applied sells Ricoh, Canon, HP, Kyocera, and Lexmark through one service stack.
  • 2026 Inc. 5000 and DocuWare Diamond Club validate scale and execution.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Holidays

Company News

Applied Innovation
Aug 19th, 2026
Applied Innovation named to Inc. 5000 for third consecutive year.

Applied Innovation named to Inc. 5000 for third consecutive year. GRAND RAPIDS, Mich., August 18, 2026 - Applied Innovation ("Applied") announced it has been named to the 2026 Inc. 5000, marking the company's third consecutive year on the prestigious list of America's fastest-growing private companies. Applied ranked No. 4,714 overall, while also earning recognition as No. 98 in Michigan, No. 23 in Grand Rapids and No. 361 in IT Services. The annual Inc. 5000 recognizes the nation's most successful independent and entrepreneurial businesses and celebrates organizations that have achieved significant growth while continuing to innovate, create jobs and contribute to the U.S. economy. "Being named to the Inc. 5000 for a third consecutive year is something our entire team can be proud of," said Casey Lowery, President of Applied Innovation. "Sustained growth doesn't happen because of one moment or one person. It happens when people across an organization choose to lead by taking care of our clients, supporting one another, embracing change, and looking for better ways to serve. That mindset has shaped Applied for nearly four decades, and it continues to move us forward." Applied's continued growth reflects an expanding portfolio of technology and automation solutions as well as the partnerships the company has built with organizations in the markets it serves. While technology has evolved and expanded considerably since Applied was founded, its purpose remains constant: using technology to improve its clients' businesses and the lives of the people working within them. This year's Inc. 5000 companies represent a wide range of industries, from AI and advanced manufacturing to healthcare, consumer products and professional services. Collectively, the companies on the 2026 list added more than 627,208 jobs to the U.S. economy over the past three years, with a median three-year revenue growth rate of 130%. "Every company on the Inc. 5000 has a story of perseverance, smart decision making, and a refusal to sit still," said Mike Hofman, editor-in-chief of Inc. "Their growth reflects more than strong financial performance-it reflects creativity, resilience, and the customer focus required to build companies that make a lasting impact. We congratulate all honorees on this significant achievement." For the full Inc. 5000 list, honoree company profiles, and a searchable database by industry and location, please visit: www.inc.com/inc5000. About Applied Innovation. With nearly forty years of industry expertise, Applied Innovation provides imaging, technology, and automation services to businesses, healthcare organizations, educational institutions, and manufacturing operations. Applied's technology services and solutions are created with one goal in mind: to improve their clients' businesses and the lives of the people working within them. Applied Innovation locations in Michigan, Indiana, Ohio, and Florida are home to over 600 team members, world-class technology partnerships, and a unique Customer Loyalty Center. To learn more, visit appliedinnovation.com. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping its future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company.

Applied Innovation
Aug 11th, 2026
Applied Innovation's 3rd Annual Golf Classic raises record $87K for A Kid Again Michigan.

Applied Innovation's 3rd Annual Golf Classic raises record $87K for A Kid Again Michigan. Grand Rapids, MI (August 11, 2026) - Applied Innovation proudly hosted its 3rd Annual Golf Classic on August 10 at the University of Michigan Golf Course, bringing together customers, partners, team members, and community supporters to benefit A Kid Again Michigan. Through the generosity of golfers, sponsors, donors, and volunteers, the event raised more than $87K to help provide cost-free outings for children with life-threatening health conditions and their families. Now in its third year, the Applied Innovation Golf Classic has become one of the company's signature charitable events, reflecting its longstanding commitment to serving the communities where its team members live and work. Proceeds from this year's outing will directly support A Kid Again's mission of providing year-round Adventures that give children and their families an opportunity to step away from treatments to simply enjoy time together. "At Applied Innovation, a passion for service extends far beyond the work we do for our customers. It means showing up for the communities we serve," said Casey Lowery, President of Applied Innovation. "The Golf Classic is a reflection of that commitment, and we're grateful to everyone who helped raise more than $87K to support the incredible families served by A Kid Again. Together, we're making a lasting difference." Amy Vining, Executive Director of A Kid Again Michigan, expressed her appreciation for the partnership and the support generated through the event. "The Applied Innovation Golf Classic is so much more than a day on the course. Every golfer, sponsor, volunteer, and supporter is helping create moments of joy for families who spend so much of their lives navigating doctor's appointments, treatments, and uncertainty. Because of this incredible community, more children across Michigan will have the opportunity to experience the hope, happiness, and healing that come from simply getting to be a kid again. We're deeply grateful to Applied Innovation and everyone who makes this event possible." Since its founding in 1987, Applied Innovation has remained committed to investing in the communities it serves through charitable partnerships, volunteerism, and fundraising efforts. The annual Golf Classic continues to be an important part of that commitment, helping ensure that Michigan families facing extraordinary medical challenges have opportunities to create lasting memories together. About Applied Innovation Applied Innovation is proud to celebrate nearly four decades of partnering with customers to drive growth and efficiency. Originally established as a printer, copier, and fax dealer, the company has evolved into a comprehensive office technology provider offering Managed IT Services, Office Technology, Workflow Automation, Cybersecurity, and Business Communications solutions. A second-generation, family-owned business, Applied Innovation serves organizations throughout Michigan, Indiana, Ohio, and Florida with more than 600 team members dedicated to its purpose: A passion for service, for people, for business. To learn more, visit www.appliedinnovation.com. About A Kid Again A Kid Again provides cost-free, year-round family outings for children with life-threatening health conditions and their families. A Kid Again serves more than 13,000 families in multiple states, helping them cope with the challenges of raising children on difficult medical journeys. For more information, visit www.AKidAgain.org.

Applied Innovation
Jul 21st, 2026
Applied Innovation's Dan Donnelly named 2026 ENX Magazine Difference Maker.

Applied Innovation's Dan Donnelly named 2026 ENX Magazine Difference Maker. Grand Rapids, MI (July 21, 2026) - Affinity Business Communications, publisher of ENX Magazine and ENX The Week in Imaging, announced that Dan Donnelly, Vice President of Service at Applied Innovation, has been named a 2026 Difference Maker. Now in its twelfth year, the Difference Maker recognition program honors leaders from across the office technology industry who go above and beyond in advancing their organizations, inspiring their teams, and delivering exceptional value to customers. "Dan exemplifies what it means to lead through service at Applied," said Casey Lowery, President of Applied Innovation. "His commitment to our core value of service, both to our customers and to each other, shows up in the way he builds high-performing teams and consistently elevates the customer experience. Dan understands that while any company can sell a copier, it's exceptional service and support that truly sets us apart as a partner. His leadership reflects our purpose every day: a passion for service, for people, for business." Since joining Applied Innovation in 2012, Donnelly has helped shape the company's service strategy and operational excellence. Now serving as Vice President of Service, he leads Applied's service organization with a focus on delivering exceptional customer experiences while building scalable, efficient operations. By aligning technology, people, and processes, he has strengthened the company's service capabilities and helped earn industry recognition, including the 2026 Ricoh ProVision Dealer Partner and Production ProDealer distinctions. To learn more about this year's Difference Makers and read Dan Donnelly's full profile, visit the May issue of ENX Magazine. About Applied Innovation. With nearly forty years of industry expertise, Applied Innovation provides imaging, technology, and automation services to businesses, healthcare organizations, educational institutions, and manufacturing operations. Applied's technology services and solutions are created with one goal in mind: to improve clients' businesses and the lives of the people working within them. Applied Innovation locations in Michigan, Indiana, Ohio, and Florida are home to more than 600 team members, world-class technology partnerships, and a unique Customer Loyalty Center.

The Cannata Group LLC
May 4th, 2026
Applied Innovation named to DocuWare Diamond Club 2026.

Applied Innovation named to DocuWare Diamond Club 2026. Applied Innovation (Grand Rapids, Michigan) been inducted into the DocuWare Diamond Club for 2026, recognizing the company among the most successful DocuWare partners worldwide based on its outstanding sales performance in 2025. The second year that Applied has earned this distinction, DocuWare's Diamond Club honors the top 7% of partners within its global network of more than 800 authorized providers. The recognition reflects both strong growth in document management and workflow automation solutions and the continued trust and loyalty of customers who rely on DocuWare technology to improve the way they manage information and streamline business processes. Through its partnership with DocuWare, Applied Innovation helps organizations modernize their document workflows by digitizing information, automating processes, and creating more efficient and secure ways to manage critical business data. "DocuWare continues to be an incredibly powerful platform for helping organizations simplify how they manage information and automate critical processes," said Chris Nuiver, general manager of IT Solutions at Applied Innovation. "Being recognized as a Diamond Club partner reflects the expertise of our team and the strong collaboration we have with our partners. Together, we're helping businesses move away from manual processes and toward strategic, more efficient ways of working." "This recognition speaks to the incredible work of our team and the trust our customers place in us," said Casey Lowery, president of Applied Innovation. "Our partnership with DocuWare allows us to help organizations simplify complex processes and work smarter through automation. Being named to the Diamond Club is an exciting milestone that celebrates the dedication of our team and the success our customers achieve with these solutions." About Applied Innovation. With nearly 40 years of industry expertise, Applied Innovation provides imaging, technology, and automation services to businesses, healthcare organizations, educational institutions, and manufacturing operations. Applied's technology services and solutions are created with one goal in mind: to improve clients' businesses and the lives of the people working within them. Applied Innovation locations in Michigan, Indiana, Ohio, and Florida are home to more than 600 team members, world-class technology partnerships, and a unique Customer Loyalty Center. About DocuWare. DocuWare is a leading provider of cloud-based document management and workflow automation solutions that help organizations digitize, automate, and transform their business processes. Trusted by thousands of organizations worldwide, DocuWare enables companies to securely manage documents, improve collaboration, and drive operational efficiency.

Applied Innovation
Mar 17th, 2026
Applied Innovation named to DocuWare Diamond Club 2026.

Applied Innovation named to DocuWare Diamond Club 2026. Recognition highlights Applied Innovation's strong sales performance and customer success in document management and workflow automation Grand Rapids, MI - March, 17, 2026 - Applied Innovation ("Applied") is proud to announce it has been inducted into the DocuWare Diamond Club for 2026, recognizing the company among the most successful DocuWare partners worldwide based on its outstanding sales performance in 2025. The second year that Applied has earned this distinction, DocuWare's Diamond Club honors the top 7% of partners within its global network of more than 800 authorized providers. The recognition reflects both strong growth in document management and workflow automation solutions and the continued trust and loyalty of customers who rely on DocuWare technology to improve the way they manage information and streamline business processes. Through its partnership with DocuWare, Applied Innovation helps organizations modernize their document workflows by digitizing information, automating processes, and creating more efficient and secure ways to manage critical business data. "DocuWare continues to be an incredibly powerful platform for helping organizations simplify how they manage information and automate critical processes," said Chris Nuiver, General Manager of IT Solutions at Applied Innovation. "Being recognized as a Diamond Club partner reflects the expertise of our team and the strong collaboration we have with our partners. Together, we're helping businesses move away from manual processes and toward strategic, more efficient ways of working." "This recognition speaks to the incredible work of our team and the trust our customers place in us," said Casey Lowery, President of Applied Innovation. "Our partnership with DocuWare allows us to help organizations simplify complex processes and work smarter through automation. Being named to the Diamond Club is an exciting milestone that celebrates the dedication of our team and the success our customers achieve with these solutions." About Applied Innovation. With nearly forty years of industry expertise, Applied Innovation provides imaging, technology, and automation services to businesses, healthcare organizations, educational institutions, and manufacturing operations. Applied's technology services and solutions are created with one goal in mind: to improve clients' businesses and the lives of the people working within them. Applied Innovation locations in Michigan, Indiana, Ohio, and Florida are home to more than 600 team members, world-class technology partnerships, and a unique Customer Loyalty Center. To learn more, visit www.appliedinnovation.com. About DocuWare. DocuWare is a leading provider of cloud-based document management and workflow automation solutions that help organizations digitize, automate, and transform their business processes. Trusted by thousands of organizations worldwide, DocuWare enables companies to securely manage documents, improve collaboration, and drive operational efficiency.