Digital Marketing Executive

• Manage and update content on the hotel’s official website.
• Plan, create, and manage content across social media channels (Instagram, Facebook, LINE, etc.).
• Support digital advertising campaigns, including Google Ads and Meta platforms, and monitor campaign performance.
• Manage and optimize hotel listings and content across OTAs and other distribution channels.
• Assist in the planning and execution of promotional campaigns and special offers.
• Create and coordinate digital content that supports brand positioning and guest engagement.
• Coordinate with photographers, videographers, designers, and external agencies as required.
• Monitor website traffic, social media performance, and campaign effectiveness, and prepare regular reports.
• Conduct online reputation management, including review and social media monitoring.
• Support the development and distribution of newsletters, email marketing campaigns, and promotional communications.
• Assist with media and influencer collaborations.
• Provide marketing support for hotel events and promotional activities.
• Liaise with IHG brand teams and other internal stakeholders to ensure brand compliance.
• Conduct market research and competitor analysis to identify opportunities and trends.

• Support hotel operations and special projects as required.

  Qualifications & Requirements

• Experience in digital marketing, social media management, website administration, or related fields.
• Proficiency in Microsoft Office applications.
• Strong written and verbal communication skills in Japanese.

• Ability to manage multiple projects and deadlines effectively.

  Preferred

• Experience in hospitality, hotel, travel, or tourism marketing.
• Knowledge of Google Analytics, Google Ads, Meta Business Suite, or similar marketing platforms.
• Experience with content creation tools such as Canva or Adobe Creative Cloud.
• English communication skills (approximately TOEIC 600 or above preferred).

          Desired Attributes

• Passion for digital marketing and eagerness to stay current with industry trends.
• Creative mindset with an interest in content creation and brand storytelling.
• Strong interpersonal and teamwork skills.
• Flexible, adaptable, and proactive in a fast-paced environment.
• Detail-oriented with strong organizational and problem-solving abilities.
• Positive attitude and willingness to take initiative.