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Lululemon

Direct-to-consumer premium activewear and footwear

Community Specialist

Marketing Generalist & ManagementPosted on Nov 11
Full-timeMyrtle Beach, SC, USA

About the Job

Requirements

  • Must be legally authorized to work in the country where the store is located.
  • Must be able to travel to the assigned store using reliable transportation.
  • Must have 1 year of cumulative experience in customer service or engagement, grassroots marketing, brand engagement, or community building.
  • The work schedule may vary based on store needs and may include mornings, afternoons, evenings, weekends, holidays, early mornings, or late nights/overnights during peak periods, special events, or other circumstances.

Responsibilities

  • Collaborate with store leadership to implement the Community strategy through community foundations and guest experience.
  • Establish and manage local key relationships, including Ambassadors, Sweat Collective, studio owners, and lululemon Studio partner studios, to increase new guest acquisition and guest retention.
  • Engage with the local community to identify future Ambassador or partner opportunities and increase the store’s standing as a community hub.
  • Connect with guests on the store floor to assess their needs, provide technical product education, and incorporate omnichannel programs into an end-to-end guest experience.
  • Attend, support, and/or host local and regional Community events.
  • Execute the product seeding strategy through community partners and Ambassadors.
  • Review community-relevant business data and metrics and share insights and recommendations with store leadership regarding Community events, projects, or initiatives.
  • Contribute to a respectful and inclusive team environment by welcoming and celebrating differences to support a productive experience for team members.

Desired Qualifications

  • A high school diploma, GED, equivalent, or higher education is preferred but not required.
  • Experience building or maintaining relationships with clients, groups, or partners is an asset.
  • Experience motivating team members to accomplish goals or activities is an asset.

About the Company

Lululemon

Direct-to-consumer premium activewear and footwear

Lululemon Athletica focuses on premium activewear, loungewear, and footwear for people with active lifestyles. The company sells high-quality, stylish apparel online and through its own stores, using a direct-to-consumer model and a strong community approach through events and an Ambassador program. Its products are designed for activities like yoga, running, training, and everyday wear, emphasizing performance fabrics, comfort, and versatility. Lululemon differentiates itself from competitors with a premium positioning, a loyal customer base, and a robust community and brand-building strategy, rather than relying on third-party retailers. The company’s goal is to be a leading premium brand in the activewear market by delivering high-quality products, fostering customer loyalty, and growing its direct-to-consumer footprint.

Company size
10,001+
Company stage
IPO
Headquarters
Vancouver, Canada
Founded
1998

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